Nextech 2022

December 6-7, 2022 | USA

Nextech 2022
As the year draws to a close, against a backdrop of busy retail days and marketers trying to spend those budgets, join Adweek to discuss the latest media and marketing tech trends shaping the months ahead. What alternative identifiers yield the most reliable results? What commerce tech drives sales? Should you even be investing in the metaverse? ? Learn where smart marketers and savvy publishers are placing their bets to maintain growth, even as the economic forecasts look unsettling.

Spotlight

Research on advertising and public policy has been both plentiful and cross-disciplinary. Despite the vast knowledge base on the topic, an understanding of this body of research from different perspectives has not been achieved. This paper examines all articles on advertising and public policy that were published in five primary journals over a 24-year period. Categorical descriptive information on these 130 articles is presented along with a conceptual model that serves as a framework to understand the existing literature from the different disciplines and to provide a perspective on the pragmatic potential for the role of that literature in actual decision making on public policy. The literature is reviewed and perspectives on the future are offered.


OTHER PAST CONFERENCES

Virtual Programmatic Day

November 9, 2022 | UK

The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience and will be hosted live in London – Location TBC.

IAB’s Annual Leadership Meeting

January 22-24, 2023 | USA

IAB’s Annual Leadership Meeting (ALM) is where the digital industry first debated hot topics like the demise of the cookie, DTC brands, supply chain transparency, fake news, viewability, Government regulation in the data economy, and making mobile work for advertisers and publishers. It all started here. 2023 is no different. We are at an inflection point with greater headwinds, familiar and unfamiliar challenges and a plethora of new opportunities. We have been talking about BIG change for a long time. We must get off the sidelines and land the plane. We must decide what we want the industry to be… or someone will decide for us.

Ad World 2022

October 11-12, 2022 | USA

Join 25,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online. For two days on 11-12 October 2022, Ad World will stream 12+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level. The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.

Ad Age Next: CMO

December 7, 2022 | USA

Understanding the changing role of marketing leaders—from new media strategies to reaching the next generation of customers Trying to find an influencer strategy that works for your brand? Re-evaluating your agency approach? Looking for a new marketing job? Get practical advice on these and other topics on Dec. 7 as Ad Age convenes experts to discuss the top issues facing marketers today, including those related to their individual career paths. As 2022 comes to an end, Ad Age Next: CMO will look forward to how brand leaders should plan for the new year, as disruptions such as economic anxiety change how marketers must approach consumers to win loyalty and build profitable brands.

Spotlight

Research on advertising and public policy has been both plentiful and cross-disciplinary. Despite the vast knowledge base on the topic, an understanding of this body of research from different perspectives has not been achieved. This paper examines all articles on advertising and public policy that were published in five primary journals over a 24-year period. Categorical descriptive information on these 130 articles is presented along with a conceptual model that serves as a framework to understand the existing literature from the different disciplines and to provide a perspective on the pragmatic potential for the role of that literature in actual decision making on public policy. The literature is reviewed and perspectives on the future are offered.

resources