Nextech 2022

December 6-7, 2022 | USA

Nextech 2022
As the year draws to a close, against a backdrop of busy retail days and marketers trying to spend those budgets, join Adweek to discuss the latest media and marketing tech trends shaping the months ahead. What alternative identifiers yield the most reliable results? What commerce tech drives sales? Should you even be investing in the metaverse? ? Learn where smart marketers and savvy publishers are placing their bets to maintain growth, even as the economic forecasts look unsettling.

Spotlight

Smart campaigns are a type of advertising campaign that use machine learning algorithms to optimize your ads and maximize your return on investment. Here are four tips for creating smart campaigns:

Set clear campaign objectives: Before creating a smart campaign, it's important to define your goals and what you want to achieve. This could be increasing website traffic, generating leads, or boosting sales. Once you have a clear objective in mind, you can create a campaign that is tailored to achieving that objective.


OTHER PAST CONFERENCES

Campaign Gaming Summit 2023

March 14, 2023 | UK

Games remained the biggest home entertainment industry in the UK in 2022, and made an estimated £4.66 billion last year. Equip yourself to enter or level up your marketing and engagement in the gaming space. Hear how brands are creating direct and genuine connections with their target audiences. Join insightful discussions and learn from leading case studies with practical takeaways.

29th Annual Advertising & Marketing Law

January 18-19, 2023 | Canada

Canada’s most comprehensive Advertising and Marketing Law conference where the top minds convene to network and engage in thought-provoking discussions shaping the law, policy and proceedings of the Canadian advertising and marketing landscape.

Ad Exchanger's Industry Preview

February 7, 2023 | USA

Industry Preview is an intimiate and exclusive, one day conference for data-driven professionals in the digital advertising and marketing industry focused on what to expect in the year ahead. AdExchanger curates a program of visionary thought leaders and industry innovators who see beyond the obvious and prepare you for what is to come.

Programmatic Summit 2023

March 2, 2023 | Australia

For ten years now, the Programmatic Summit has educated and connected the smartest minds in the ANZ marketing and advertising industry. The most senior and influential delegates attend to learn, network and create business opportunities. As the global and local economy emerges from the most disruptive period in history, join us as we safely reunite the marketing and advertising community to discover and discuss what 2023 holds in store. As advertising dollars continue to flow towards automated buying and selling of ad inventory, brands, agencies, publishers and ad tech vendors need to ensure they are across the industry trends, challenges, and opportunities that underpin the programmatic market.

Spotlight

Smart campaigns are a type of advertising campaign that use machine learning algorithms to optimize your ads and maximize your return on investment. Here are four tips for creating smart campaigns:

Set clear campaign objectives: Before creating a smart campaign, it's important to define your goals and what you want to achieve. This could be increasing website traffic, generating leads, or boosting sales. Once you have a clear objective in mind, you can create a campaign that is tailored to achieving that objective.

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