Online Ad Summit 2021

September 6, 2021 | USA

One could actually have guessed that digital marketing and its adtechs fell into a state of shock in the Corona era. It is not so. People don't complain, they act everywhere, looking for new solutions to new or old problems, and successfully placing and establishing them in the market. People use digital media even more intensively in these times to get information or to be entertained. An opportunity for more quality contacts in digital marketing. We want to show that, unimpressed by Corona, great advances have been made in adtech in the last few weeks and months. There are many success cases that show that the adtech future is already here. Which new forms of advertising are unique in their kind and only possible in the digital world? What are the hottest newest features in the programmatic world? Which post cookie strategies are already paying off? Which data approaches are currently most successful on the market? How much do adverification tools help in achieving the desired KPIs? And where are trends no longer trends but lived successful practice.

Spotlight

Their popularity is exploding, but what is the best way to use video ads to drive more revenue?In this episode, Nanigans’ Senior Product Specialist Erik Mansur compares interstitial vs. native autoplay video ads, and discusses why it’s important to tailor your approach to the unique requirements of both.


OTHER PAST CONFERENCES

Master Of Marketing Conference

October 5-8, 2021 | USA

As the marketing and advertising industry continues to battle the complex challenges of the last year, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies that CMOs from leading brands implemented to adapt to today's evolving customer needs. These growth champions will share their stories of success based on the ANA Growth Agenda and the theme, "Force for Good. Force for Growth."

NAD2021

September 29-October 1, 2021 | USA

The National Advertising Division (NAD) annual conference, NAD 2021, will celebrate 50 years of advertising industry self-regulation, convening the industry experts, government officials, legal professionals, and businesses of all sizes that have worked since 1971 to help establish high standards of truth and accuracy in national advertising. These thought leaders will discuss the critical trust and technology challenges facing the advertising industry today and share practical advice on the day-to-day issues that new and evolving platforms and an increasingly competitive environment can raise.

Food Advertising, Labeling, and Litigation Conference: For the Food and Dietary Supplement Industries

September 28-30, 2021 | USA

FDLI remains committed to providing high-quality educational programs while keeping our members and event attendees safe during the current pandemic. With this in mind, we are excited to announce that the 2021 Food Advertising, Labeling, and Litigation Conference will be a virtual event. Please know we are actively exploring options to ensure an engaging and enjoyable experience with ample opportunities to connect with your peers. Be sure to check the course website regularly for additional announcements and updates.

Audience Connect: Balancing Privacy, Personalization & Safety

September 15, 2021 | USA

Change is coming. Fast. The elimination of the third-party cookie and the intentional shift away from identifiers is drastically changing the digital advertising landscape and will impact the entire ecosystem. With this massive change on the horizon, it’s more important than ever for the advertising community to be educated, informed and speaking the same language. Audience Connect: Balancing Privacy, Personalization & Safety will bring together the most influential voices in data, addressability, and privacy to discuss the latest consumer-first, privacy by design identity solutions for advertisers and publishers in preparation of a post-cookie world. This event is open to entire digital ecosystem, inclusive of buy-side brands & agencies looking to understand identity and build audiences, premium content partners & publishers aiming to solidify their relationships with users, and the ad tech companies that underpin the industry.​

Spotlight

Their popularity is exploding, but what is the best way to use video ads to drive more revenue?In this episode, Nanigans’ Senior Product Specialist Erik Mansur compares interstitial vs. native autoplay video ads, and discusses why it’s important to tailor your approach to the unique requirements of both.

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