OTT: Optimizing Total TV: Strategies for the New Media Landscape

October 25, 2022 | USA

Optimizing Total TV
The media landscape is evolving so quickly that even the meaning of OTT is changing: it is morphing from “Over-the-Top” to “Optimizing Total TV” on all platforms – Broadcast, Cable, SVOD, AVOD, and FAST. The battle for attention is real and publishers and advertisers need updated strategies to reach consumers. They need a clear understanding of viewers’ cross-platform habits and video journeys.

Spotlight

n today’s crowded marketplace, companies cannot afford to stand still when it comes to their digital presence. As digital and mobile technologies increasingly become a part of everyday life for consumers, the importance of developing a digital brand has never been greater, and there has been a forced shift in emphasis from traditional towards digital marketing. Potential customers are instinctively using digital and social media channels to access readily available information that enables them to form opinions about solutions to the problems they face.


OTHER PAST CONFERENCES

Traffic Summit

September 28-29, 2022 | Turkey

Traffic Summit is a two-day digital marketing event that will take place in Istanbul. Today, Turkey is one of the most appealing transport hubs which makes it an ideal location for large-scale gatherings where thousands of people worldwide can meet and talk business. The event programme is tailored to maintain the perfect balance between ingesting expert-level knowledge, diving into the variety of networking options, and enjoying world-class entertainments so that our participants can always stay vigorous.

Adweek's Convergent TV Summit West

October 11-12, 2022 | USA

As television continues to evolve, platforms and networks are adapting through innovation with new offerings for current and future consumers. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed $93 billion, from just under $80 billion this year. At Adweek's Convergent TV Summit West, we'll explore all the ways the space has changed—and what lies ahead. Leaders at the forefront of the industry will join to discuss the various ways they’re leveraging agility, partnerships and experimentation to gear up for the next shift and how to remain one step ahead in the competitive space.

KINZA DUBAI 2K22

October 26-27, 2022 | UAE

Prepare for Amazon Ads UnBoxed, our annual conference where we'll introduce new solutions and ideas to help brands both big and small connect with customers, expand their brand, and plan for the future. This year, we're offering you new perspectives from industry professionals, training and certification programmes, interactive demos, after-hours activities, and an exclusive musical performance.

DPAA Summit

October 11, 2022 | USA

The DPAA Summit is the Largest One-day Global Media & Marketing Event. Our program explores how brands engage with today’s sophisticated consumer. The Summit draws 900+ business leaders including brands, agencies, press, media companies, ad tech, research, and more.

Spotlight

n today’s crowded marketplace, companies cannot afford to stand still when it comes to their digital presence. As digital and mobile technologies increasingly become a part of everyday life for consumers, the importance of developing a digital brand has never been greater, and there has been a forced shift in emphasis from traditional towards digital marketing. Potential customers are instinctively using digital and social media channels to access readily available information that enables them to form opinions about solutions to the problems they face.

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