Outfront Forum 2021

April 28-28, 2021 | USA

For a decade, MediaPost has annually gathered the buyers behind the billions to provide insights on the year's Upfront and a look into the future. But never before have both near-term and long-range pictures been murkier and never has there been any greater need for gaining clarity. Virtualized Upfronts, slashed budgets and  foggy forecasting leave the media-scape adrift in uncharted waters. It has never been more important to share insights and expectations. Over breakfast and two panel discussions, the most influential buyers in the business will discuss how they have responded to radically changed market conditions and will hopefully chart the rebound path for the media, marketing and advertising industries.

Spotlight

Advertising agency always has different variables to follow for different industries. As the scope of marketing requires various strategies to implement, we at HNI Times audit the need for the right marketing plan and scale the measures required for implementation.


OTHER PAST CONFERENCES

Data & Programmatic Insider Summit

July 19-21, 2021 | USA

The MediaPost programming committee is hard at work on the newest agenda for the Summit! MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Ad Age Next: Multicultural Marketing

June 29-29, 2021 | USA

In an era when some brands and agencies have increasingly deemphasized multicultural marketing efforts in favor a “total marketing” approach, many diverse voices in the industry are claiming the shift ignores Black and Brown consumers in favor of “general market” consumers, a euphemism for a majority white population that ignores what America looks like today. Generation Z is the most diverse demographic in U.S. history. It’s also the largest and most valuable consumer base for marketers. Although the latest census data still projects America becoming a majority minority country by 2044, the truth is we are already a multicultural society. And after the social justice movement brought about a moment of reckoning for the ad industry in 2020, today’s American consumer has forced brands to wear their values on their sleeves, or risk consequences.

Search & Performance Insider Summit

June 14-15, 2021 | USA

The digital marketing ecosystem has accelerated five years in seven months of crisis. Ecommence is on fire, as are the performance media that drive it. But as search and performance marketing teams budget for 2021 they face a clutter of competition and product offerings. Search and shopping queries are proliferating across social platforms and retailer sites. The sales funnel is bending and fluid as the ecommerce windfall drives focus even more on conversion and sales.

Programmatic Pioneers Connect Virtual Summit

June 15-15, 2021 | Singapore

Without finding out what your C-Level competitors are doing and reevaluating your existing strategies, you could be missing out on critical information to maintain your business’ resilience and prepare for the future. That is why we’re bringing Programmatic Pioneers Connect to you. This invitation-only virtual event will feature facilitated networking, benchmarking with senior programmatic leaders in small group breakouts, and the opportunity to meet handpicked solution providers 1-1