Premium Service Brands Annual Convention 2023

Wth limited data, how will you find, reach and engage with people meaningful to your business? The abundance of third-party retailers and marketplaces has also made competition fiercer than ever. How can a brand in today’s competitive market expect to stand out? We will explore: Increased personalization via tech and feed optimization tools Tactical and holistic strategizing across all media channels Driving direct commerce with TikTok and other social platforms Leveraging holistic measurement to understand campaign performance Contextual targeting in a cookie-less world

DIGITALCONFEX initiated its journey with Digital Marketing, Advertising and Technology Confex in the virtual mode on 30-31 August 2022 at GMT zone and its first edition/conference launch has been successful in gathering the global audience at one platform virtually. The participants’ takeaway and feedback from the conference has gained a confidence to launch our second edition F2F in 2023 on 04 May 2023 happening in the city of Emirates – Dubai. The conference offers an opportunity to gather digital marketers, advertising professionals, creative directors, and technology professionals at one platform. Stay tuned for more updates!

Join programmatic experts from Europe’s leading brands, agencies and publishers in-person, as they share insights on: Preparing your programmatic strategy for cookie-less browsers, e-privacy developments and regulatory challenges. Leveraging contextual advertising to better engage with your consumers across multiple channels and drive campaign performance Enhancing the quality of your first-party data to improve your ad’s performance and measurement in a cookie-less environment Harnessing the power of CTV to better reach your audience at the right time as they consume more TV on catch up and streaming services

TV's upfront advertising market period tries another tune this season -- one where a chorus of new currencies, increased flexibilities, and innovative cross-platform business outcome guarantees have become pressing mantras. What really will make it to the bottomline as media agencies and TV networks search for common ground? Legacy TV-media measures could hold back the size and scope of these transitions. We look for answers.