The 2017 B2B Content Marketing Benchmarks found that over a quarter of respondents did not or could not measure their ROI. Nearly half of those who rated their marketing “least successful” had trouble proving results. It's time for B2B marketers to prove to their executives that they're not only exceeding their marketing goals, they're seeing undeniable results. In short, proving ROI is an integral part of a successful content marketing strategy. The team at LinkedIn Marketing Solutions knows how crucial measurement is to getting strong results, which is why we’re dedicated to making it easier for marketers to get results and track them.