Technology Marketing & B-to-B Exchange

October 3-4, 2017 | USA

Join us October 3 & 4, 2017 at the Belmond Charleston in Charleston, SC for this year's Technology Marketing & B-to-B Exchange, which brings together senior industry leaders for a day and a half of learning, interactive discussions and networking with colleagues from world-class brands.

Spotlight

How do you feel about personal data tracking for advertising purposes, and retargeted ads that follow you around the web? In some cases, these can be helpful - offering you a discount for that thing you left in your shopping cart but couldn't quite justify, or showcasing additional options for products you might need, but that you hadn't even considered. In others, it can get weird. While Facebook has repeatedly denied that it happens, many stories have reiterated that The Social Network must be listening in to your real-world conversations - which, it isn't, but the depth of data tracking can facilitate such complex targeting that it may seem that way.


OTHER PAST CONFERENCES

Advertising Week New York

October 18-21, 2021 | USA

Advertising Week 2021 is all about now. Celebrating our newfound ability to reconnect in the home of our industry, we’ll gather in New York and digitally around the globe for four days of insight, inspiration, and rejuvenation. With a focus on brilliant creative work, technology advances, consumer research and media transformation happening right now, #advertisingweeknow is a culmination of our collective creativity in action. A uniquely hybrid experience, the event will offer education and entertainment, custom curated for those joining live in person, live from home, or on-demand on your own schedule.

Design In Advertising – Why Design Driven Brands Are So Successful

October 19, 2021 | USA

This Webinar will focus on the importance of design in advertising and why companies that are design-driven are more successful. Advertising is a persuasive form of communication centered around raising the profile of a brand or moving customers in a specific direction to buy a company’s product or services. When it comes to visual communication, masterful design is a foundational component that brings clarity, conveys intentional emotion, and raises the visibility of the message in the mind of the viewer. Good design is powerful. It benefits more than a company’s marketing, reaching every facet of an organization’s systems and culture. This talk will focus on the importance of design in advertising and will explain why companies that are design-driven are positioned to be more successful in their industries. Bring your own lunch and light snacks will be provided. (Presented by Ad Club Colorado) COVID precautions: Everyone will be required to wear a mask indoors, regardless of vaccination status. Please plan accordingly. If you do not want to wear a mask, please do not purchase a ticket for this event. (This year's Denver Design Week's Title Sponsor is The IDC Building, a modern 60,000 square ft. showcase of exclusive luxury residential and commercial design showrooms serving designers, architects, trade professionals, and luxury homeowners. Our Media Sponsor is Modern In Denver.)

ADworld Experience

October 14-15, 2021 | Italy

ADworld Experience is the largest Pay Per Click & Conversion Rate Optimization event in Europe and the largest in the World based only real PPC Cases. The goal here is to run the best PPC vertical event ever. 99.7% of past participants stating that they will suggest to attend to friends & colleagues seem to agree with that.

Master Of Marketing Conference

October 5-8, 2021 | USA

As the marketing and advertising industry continues to battle the complex challenges of the last year, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies that CMOs from leading brands implemented to adapt to today's evolving customer needs. These growth champions will share their stories of success based on the ANA Growth Agenda and the theme, "Force for Good. Force for Growth."

Spotlight

How do you feel about personal data tracking for advertising purposes, and retargeted ads that follow you around the web? In some cases, these can be helpful - offering you a discount for that thing you left in your shopping cart but couldn't quite justify, or showcasing additional options for products you might need, but that you hadn't even considered. In others, it can get weird. While Facebook has repeatedly denied that it happens, many stories have reiterated that The Social Network must be listening in to your real-world conversations - which, it isn't, but the depth of data tracking can facilitate such complex targeting that it may seem that way.

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