Understanding Digital Data Flows: Beyond the Basics of Online Advertising

November 30-December 1, 2021 | USA

Going beyond the fundamentals of online advertising, this session provides an in-depth examination of the online advertising ecosystem focusing on a variety of topics, including mobile platforms, consent frameworks, analytics, and the technologies behind them. We will also explore the challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements related to tracking, and key laws and regulations shaping the ad tech sector, as well as technologies developed to address user and legal requirements globally.

Spotlight

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills.


OTHER PAST CONFERENCES

Challenger Brands 2022

February 22-24, 2022 | USA

In an ever-shifting marketing landscape, innovation, agility and consumer insights can make or break a business. Legacy brands with well-established names and challenger brands breaking into the space must stay equally competitive to gain and retain a loyal audience. Join Adweek for the fourth-annual Challenger Brands summit, a signature Brandweek series event, to learn from disruptive and legendary brands that are redefining the industry. This year, we’ll explore eight crucial topics ranging from e-commerce to live marketing, UX and more.

Terminus Launches New Integration to Accelerate

November 18-20, 2021 | Afghanistan

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), launched a new integration today with Crossbeam, a powerful partner ecosystem platform. The first and only enterprise ABM integration that Crossbeam has today, this new integration leverages Terminus’s robust API capabilities to simplify joint-marketing efforts, increase engagement across shared accounts and prospects, and streamline the partner experience for marketers. According to Crossbeam’s 2021 State of the Partner Ecosystem report, 82% of B2B SaaS companies have a channel partnership program. Effective channel partnerships require companies to drive cohesive and joint marketing strategies across overlapping accounts and prospects. Traditionally, marketers share spreadsheets sourced from CRM data to compare their account lists to a partner’s account lists, but this process can be time-consuming, inaccurate and unsecure.

American Academy of Advertising Annual Conference

March 24-27, 2022 | USA

The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Read more... 2022 Annual Conference The 2022 Annual Conference is right around the corner! We look forward to welcoming you in sunny St. Petersburg, FL, March 24 - 27, 2022. To make your reservation the Hilton St. Petersburg Bayfront, please click here. In addition, the preliminary schedule will be posted soon, and we anticipate conference registration to open on January 11, 2022.

Media Ad Sales Summit 2022

January 19-21, 2022 | USA

Our annual industry-wide event is focused on all things media and technology at the cross-roads of advertising revenue and is designed for media, advertising, and technology executives committed to advancing the future of media ad sales. Summit sessions will focus on building a prosperous advertising ecosystem that promotes industry-wide automation, data consistency, and transparency, while reducing the friction between the buy and sell sides when it comes to selling advertising inventory in an omnichannel market.

Spotlight

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills.

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