Understanding Digital Data Flows: Beyond the Basics of Online Advertising

November 30-December 1, 2021 | USA

Going beyond the fundamentals of online advertising, this session provides an in-depth examination of the online advertising ecosystem focusing on a variety of topics, including mobile platforms, consent frameworks, analytics, and the technologies behind them. We will also explore the challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements related to tracking, and key laws and regulations shaping the ad tech sector, as well as technologies developed to address user and legal requirements globally.

Spotlight

This report is based on a quantitative study of over 1,200 merchandising, ecommerce and marketing executives in retail, CPG/FMCG and branded manufacturing in twelve countries across North America, Europe and Asia. The playing field has narrowed for many commerce players. There’s not enough margin to compete on price for the long


OTHER PAST CONFERENCES

The Future of TV Advertising Global

December 8-9, 2021 | USA

This December we bring the TV advertising industry together, in person, for what will be the most important advanced TV advertising thought-leadership event for two years. Another A-list line-up of global pioneers from across the sell-side and buy-side share their latest thinking and best practice. We explore the issues that will shape the next 2+ years. Join us, in person, in London, on 8th-9th December.

Adweek Outlook 2022

January 11-13, 2022 | USA

The marketing industry remains bullish heading into 2022 with the transformation of consumer habits and their evolving expectations driving the force for change. Join Adweek as we sit down with thought leaders, forecasters and top marketing, media and tech executives to investigate the benefits of emerging platforms and the tools and monetization strategies that promise to super-charge growth and revenue in a world of accelerated digital transformation.

AD AGE NEXT: CMO

December 1-2, 2021 | USA

Even as businesses try to get back to normal more than a year into the pandemic, there is still nothing normal about marketing in the current environment. In December, Ad Age delves into how CMOs continue to deal with interrupted marketing calendars as well as the industry’s response to broader topics such as privacy concerns, navigating the CMO-CEO relationship and building the marketing workforce of the future. Join Ad Age on Dec. 1 and 2 as we identify the biggest influences on marketing and advertising today—and what lies ahead.

Advertising Week LATAM: AWLATAM

November 23, 2021 | Mexico

Celebrate the progress of our industry and explore the opportunities at AWLATAM. Advertising Week LATAM returns this November for a hybrid learning and networking experience. AWLATAM will unite the marketing and advertising community, both in person and virtually, reaching the widest possible audience, for three days of thought leadership conferences, live networking and a celebration of brand excellence. Designed with the purpose of uniting the marketing, media, technology and creativity industries to drive change, AWLATAM will provide unmatched content with skill-building presentations, inspiring keynotes, and thought-provoking discussions. Get the tools and information you need to improve your career

Spotlight

This report is based on a quantitative study of over 1,200 merchandising, ecommerce and marketing executives in retail, CPG/FMCG and branded manufacturing in twelve countries across North America, Europe and Asia. The playing field has narrowed for many commerce players. There’s not enough margin to compete on price for the long

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