Understanding Digital Data Flows: Beyond the Basics of Online Advertising

Going beyond the fundamentals of online advertising, this session provides an in-depth examination of the online advertising ecosystem focusing on a variety of topics, including mobile platforms, consent frameworks, analytics, and the technologies behind them. We will also explore the challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements related to tracking, and key laws and regulations shaping the ad tech sector, as well as technologies developed to address user and legal requirements globally.

Spotlight


OTHER PAST CONFERENCES

Affiliate Summit West

January 15-17, 2024 | USA

6,500 affiliates, advertisers, ecom sellers, networks, and tech suppliers will gather in Las Vegas at Affiliate Summit West 2024, the biggest affiliate marketing event in the world. ASW is the home of affiliate marketing in fact 76% of affiliates prefer ASW over any other event. At ASW, you’ll find thousands of partners of all shapes and sizes from mass media publishers and bloggers, to coupon and cashback sites to innovative tech partners. The opportunities for partnerships to reach more customers are infinite and at ASW you’ll get the tools and contacts to take your partnerships to the next level.

Traffic & Conversion Summit

January 9-11, 2024 | USA

Thousands of the world’s smartest entrepreneurs and agency owners return to Traffic & Conversion Summit for one reason: The Content. Traffic & Conversion Summit is 3 full days of actionable, proven, strategic content from experts (and a few celebrities) that have been in your shoes and have turned their businesses into juggernauts. There is no “conceptual thought” or “theoretical strategies” behind any of these sessions. Everything you hear at Traffic & Conversion Summit are tested, proven tactics to increase traffic, conversions, and sales. You’ll leave the Caesars Forum on day 3 with notebooks full of actionable growth strategies that you can apply immediately.

NexTech: Impact Through Technology 2023

November 14-15, 2023 | USA

Technology is the engine of marketing-and it must drive impact in business growth, creative, brand, talent, customer experience, societal change, and beyond to be worth the investment. Marketers are working overtime to not only understand the latest technologies but also to apply them in meaningful and growth-driving ways. Join Adweek to dive deep into new opportunities for marketers, what they mean, what they can deliver, and how new technologies can help brands redefine themselves at a time when consumer engagement and relevance has never been more critical. We’ll explore generative AI, marketing-automation tools, audience-management platforms, XR—including AR, VR, the metaverse and gaming—5G and a 6G future and more.

2024 Global Virtual MarTech Summit

February 21, 2024 | Singapore

The 2024 Global Virtual MarTech one-day Summit – APAC track featured insights from top industry talents. 25+ thought leaders & experts revealed both pain points & best practices for recent advancements in right housing, growth through stronger MarTech & business strategy alignment, customer relationship, data integration, future trends & much more.