Account-Based Orchestration in Action: LeadMD Named Bizible Platinum Partner

LeadMD | January 17, 2017

LeadMD, the leading marketing operations agency specializing in empowering revenue growth powered by sales and marketing technology, today announced a new core partnership with Bizible, a provider of marketing performance management software. LeadMD becomes Bizible’s first Platinum Partner, and will enable marketers to drive revenue impact and accelerate growth using the powerful Bizible solution.Bizible software is setup to reflect marketing touchpoints in terms of budget investment and interactions.

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ADVERTISER PLATFORMS

VIOOH Announces Partnership With Leading French Media Owner, DOOHYOULIKE

VIOOH, DOOHYOULIKE | December 05, 2022

Today, VIOOH, the leading premium global digital out of home (DOOH) supply side platform, announced a new partnership with the leading media platform in convenience stores, DOOHYOULIKE. Utilising VIOOH’s premium supply side platform, and with access to DOOHYOULIKE’s market-leading OOH inventory, this new partnership will allow more advertisers to create high-impact, data-driven, and efficient DOOH campaigns across convenience stores in France. “It’s an exciting time for the digital OOH market in France and we’re delighted to be partnering with DOOHYOULIKE to help continue the adoption of programmatic digital OOH in this market,” said Natalia Escribano, Chief Commercial Officer at VIOOH. “By combining DOOHYOULIKE’s leading retail inventory with VIOOH’s programmatic capabilities, we will enable brands to create highly targeted, flexible, and measurable DOOH campaigns across convenience stores in France. This offering also enables brands to tap into the shopper audience - who are already in the mindset to buy and have a high average time spent shopping - making this offering extremely desirable from a programmatic perspective due to these highly sought-after audience segments,” added Escribano. DOOHYOULIKE has over 2000 screens across over 1000 stores in more than 300 cities across France. The locations selected are the most profitable stores in high commercial density areas, as close as possible to where people live and work. The screens are also located close to products so that they are seen at the decisive in-store moments. You can read more about DOOHYOULIKE’s market-leading DOOH inventory here. “The partnership with VIOOH is a great opportunity for DOOHYOULIKE to allow more French and international advertisers to reach their urban consumers as close as possible to the act of purchase,” said Fabrice Guez, Co-founder at DOOHYOULIKE. “The partnership with VIOOH is a great opportunity for DOOHYOULIKE to allow more French and international advertisers to reach their urban consumers as close as possible to the act of purchase,” said Fabrice Guez, Co-founder at DOOHYOULIKE. Last month, VIOOH released its ‘State of the Nation: Programmatic DOOH report’ for France, which surveyed agency and advertising executives on their perceptions of the programmatic DOOH industry. The report showed that the majority (99%) of French media professionals set to retain or increase investment in programmatic DOOH in the next 18 months - showing that the future of programmatic DOOH in this market is looking strong and it’s a big opportunity for the OOH industry. About VIOOH VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 17 countries, with more to follow. About DOOHYOULIKE Created in 2018, DOOHYOULIKE is the first DOOH indoor media platform in France. DOOHYOULIKE’s mission is to provide advertisers with a relevant and responsible digital support for creating proximity with their urban consumers. Currently focus on maximising brand efficiency and delivering ads at the right moment in convenience store DOOHYOULIKE tends to expand its area of influence.

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AD NETWORKS, PROGRAMMATIC ADVERTISING, SOCIAL MEDIA ADVERTISING

Ad.net Acquires IntentX, a Leading Commerce Platform for Publishers

Ad.net | December 09, 2022

Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 by Mom Chan and Vamsi Putrevu as a solution for all publishers to create incremental revenue. IntentX publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. The acquisition reinforces Ad.net’s mission to bring advertisers new high-intent customers, while delivering publishers incremental high-yield revenue streams. Following Ad.net’s partnership with Clarion Capital in 2021, Ad.net’s acquisition of IntentX will further their mission to create solutions that make internet publishing highly profitable for everyone. “Our partnership with Clarion allowed us to discover and invest in new technologies and solutions to bring greater value and ROI (Return on Investment) to our advertiser and publishing partners,” said Ad.net CEO, Jon Waterman.” Waterman continued, “With IntentX’s product set bringing high-intent customers, combined with Ad.net’s extensive client list of large brands, we can expect to see increased advertiser engagement and scale that leads to improved publisher monetization.” “Combining Ad.net and IntentX’s expertise will help publishers grow their traffic, as well as diversify their revenue streams. This will provide better audience engagement and be the solution to increase monetization with minimal investment.” Mom Chan, co-founder, and CEO of IntentX. He will be joining as VP of Commerce at Ad.net. “ “This is an exciting time for the IntentX and the Ad.net team. It’s great to combine forces and build contextual commerce monetization solutions for publishers. Together, we will innovate across all publisher products,” said Vamsi Putrevu, co-founder, and President of IntentX. Putrevu joins Ad.net as VP of Engineering. Both Putrevu and Chan saw the acquisition as an opportunity to help advertisers acquire high-intent shoppers through their network of impressive publishers. About Ad.net Ad.net is the intent marketplace outside of Google and Bing where brands acquire new customers online. Ad.net provides a performance-driven approach to reaching the right customers throughout their purchase journeys. Founder led since 2001, the company is headquartered in Los Angeles, California.

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AD TECH AND MARTECH

AiAdvertising Campaign Performance Platform Helps Drive Results for Act! Software

Act!, AiAdvertising | November 14, 2022

AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, today announced its early success in helping drive the expansion stage of the Act! CRM and Marketing Automation Platform. Together they are pushing the envelope on what is possible in digital advertising and marketing by embracing AI to advance audience creation and persona-driven targeting with AI-informed models that are delivering real result. “Every company, and certainly every marketer, is seeking growth,” said Act! CMO Steve Martin. “Every company, and certainly every marketer, is seeking growth,” said Act! CMO Steve Martin. “With AiAdvertising, we have found an innovative partner who enables our growth ambitions with next-generation AI/ML-enabled AdTech via their Campaign Performance Platform. As Act! pursues its growth goals, we’re excited to be partnering with an innovative leader in persona-driven digital advertising and marketing,” added Martin. “AiAdvertising continues to advance our efforts with AI-informed models that are delivering real returns for us.” “We have achieved immediate and consistent results with AiAdvertising. These programs have contributed significantly to our lead volume and at a lower cost per lead. This has led directly to thousands of new prospects being introduced to the upgraded Act! product portfolio. AiAdvertising has fundamentally changed the way we target our promotions and has proven that persona-driven campaigns are not only more effective, but also lower our cost to acquire new customers. It’s a win/win,” concluded Martin. “Act! is yet another successful example of how we are becoming the platform of choice for performance driven CMO’s. We provide an end-to-end solution which harnesses the power of AI and provides full transparency of what is working, what is not, and what to do next,” said AIAD CEO Jerry Hug. “Consistent with their roots, and to their credit, they are innovators and early adopters, and we are looking forward to helping them achieve their ambitious growth goals,” Hug added. About Act! Act! is the leading CRM and Marketing Automation platform that empowers small and midsize businesses to market better, sell more, and create customers for life. For more information about Act! Please visit www.act.com. About AiAdvertising AiAdvertising, Inc. (OTC: AIAD) is a next-generation AdTech company that is harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders. We are focused on eliminating waste and maximizing the return on digital ad spend. Our flagship product, the Campaign Performance Platform, is a subscription-based, end-to-end Ad Management solution. The platform empowers brands and agencies to easily target, predict, create, scale, and measure hyper-personalized campaigns. For more information about the Company, please visit www.AiAdvertising.com or our LinkedIn or Twitter pages.

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AD NETWORKS

Adswizz Signs Exclusive Agreement with Sonos to Sell Audio Advertising on Sonos Radio

Adswizz | November 30, 2022

AdsWizz Inc. announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. This expansion of the parties' existing relationship builds on Sonos' current use of AdsWizz's campaign management, supply-side platform (SSP), and other digital audio advertising technology while providing marketers with access to millions of engaged listeners. The markets covered by the exclusive agreement include the United States, Canada, the United Kingdom, Ireland, Germany, France, the Netherlands, and Australia. Founded in 2002 in Santa Barbara, California, Sonos is a leading sound experience company. The inventor of multi-room wireless home audio, Sonos empowers listeners with effortless, immersive experiences and exceptional sound that connects them more deeply to the sounds that move them. Sonos Radio, which debuted in 2020, is a free streaming radio service for Sonos customers that provides listeners access to expertly-curated music stations, original shows, and tens of thousands of live broadcasts from around the globe through the Sonos app. The global smart speaker market experienced a compound annual growth rate of 7.1% between 2021 and 2022, according to The Business Research Company, and Sonos is a leader in the premium segment of this market. The number of households using Sonos’ products increased by 1.4 million to 14 million in the fiscal year 2022. Sonos Radio is the number one most-listened-to service on Sonos, accounting for nearly 30% of all listening and attracting an affluent and educated audience—70% have a household income of USD$100,000 (£83,500) or more—and 87% live in urban and suburban areas. The expanded relationship combines the power of AdsWizz’s state-of-the-art audio technology with leading sales channels, including SXM Media, the combined advertising sales group of Sirius XM Holdings Inc. This pairing of technology and sales expertise is expected to provide Sonos with a more streamlined approach to monetising its content. Advertisers can access Sonos' audio inventory via AdsWizz's connected demand sources. These include AudioMatic, AdsWizz’s demand-side platform; the AdsWizz Marketplace, which enables publishers and advertisers to easily transact on audio inventory; and AdsWizz direct integrations with major third-party demand-side platforms (DSPs). “Sonos is a leader in sound experience. We share a commitment to making things easier for listeners. It’s empowering to be able to connect advertising exclusively with Sonos Radio's inventory, which consists of expertly curated music stations, original shows, and more than 60,000 live broadcasts,” said Marsha Fischer, VP of strategic partnerships at AdsWizz. “Sonos is a leader in sound experience. We share a commitment to making things easier for listeners. It’s empowering to be able to connect advertising exclusively with Sonos Radio's inventory, which consists of expertly curated music stations, original shows, and more than 60,000 live broadcasts,” said Marsha Fischer, VP of strategic partnerships at AdsWizz. Amanda Dwyer, head of commercial for Sonos Radio at Sonos added: “AdsWizz has proven to be a powerful ad tech provider, which made it an easy choice when considering monetisation opportunities. AdsWizz and its extended sales team really get it when it comes to the premium nature of the Sonos Radio audience, our content offering and our differentiation in the audio entertainment market.” About AdsWizz AdsWizz, a subsidiary of SiriusXM, is the technology engine powering the monetisation of audio content worldwide. A pioneer in the space, AdsWizz provides publishers and independent content creators with the tools they need to scale their audio business, while offering marketers innovation at scale, allowing them to connect with audiences globally. From radio, streaming, and podcasts to dynamic ad insertion, advanced programmatic, contextual targeting, and first-to-market audio ad formats, only AdsWizz seamlessly connects an entire ecosystem of audio buyers and sellers with the click of a button.

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