Acuityads to Present Virtually at The LD 500 Conference

AcuityAds | August 27, 2020

AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) ("AcuityAds" or "Company"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, today announced that Tal Hayek, Chief Executive Officer of AcuityAds, will be presenting virtually at the LD 500 Conference on Wednesday September 2, 2020 at 4:00 pm Eastern Time/1:00 pm Pacific Time.

Spotlight

Government agencies are increasingly looking to leverage social media to improve the quality of government services and enable greater citizen engagement. Publicly available social media sites, such as Facebook or Twitter, are providing governments with attractive options for meeting these new objectives. These sites are widely available to government employees and citizens with Internet access; they have established communities and networks; and they provide a wide range of audio, video, and interactive capabilities without substantial costs.


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Entravision Announces Participation in Upcoming Investor Conferences

Entravision | May 24, 2022

Entravision a leading global advertising solutions, media and technology company announced Chris Young, Chief Financial Officer and Treasurer, will participate in the following upcoming investor conferences: Singular Research’s Spring Select Webinar to be held Wednesday, May 25, 2022 from 6:00 a.m. to 4:00 p.m. PT. Management is scheduled to present that day at 1:45 p.m. PT. The Gabelli 14th Annual Entertainment & Broadcasting Symposium to be held Thursday, June 2, 2022 in New York, New York. Management is scheduled to present on Thursday, June 2, 2022 at 10:00 a.m. ET and will participate in meetings with investors throughout the day. The 12th Annual East Coast IDEAS Investor Conference to be held virtually on June 22-23, 2022. Management will host meetings on Wednesday, June 22, 2022, and Entravision’s presentation will be available beginning on Wednesday, June 22, 2022 at 6:00 a.m. ET. The presentations will be webcast live over the Internet, and links to the live webcasts and replays will be available on Entravision’s Investor Relations website at investor.entravision.com. About Entravision Communications Corporation Entravision is a leading global advertising solutions, media and technology company connecting brands to consumers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC.

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AD NETWORKS

SPYR Technologies Retains Integrity Media for Investor Relations and Corporate Communication

Applied Magix | June 28, 2022

SPYR Technologies (OTCQB: SPYR) (“SPYR” or the “Company”), a diversified technology company developing products leveraging the Internet of Things (Iot) for large scale applications and industries, is pleased to announce that the Company has retained veteran agency Integrity Media to manage its Investor Relations and Corporate Communication. Integrity Media has over two decades working in public markets in the U.S. and Canada and is led by its Founder & President, Kurt Divich. One of the premier financial copywriters in the industry, Divich is twice published in fiction and non-fiction with a third commissioned work in progress. Mr. Divich has consulted and provided Investor Relations services to public companies ranging from industry leaders and American icons like Smith & Wesson to potentially market disruptive, emerging equities like SPYR Technologies. “Integrity Media is a well-established and respected Investor Relations firm with a reputation for consistent and clearly written communication and for their efforts in advocating for investors, In our conversations with Mr. Divich about representing SPYR he was adamant as to a public company’s obligation to be transparent with its shareholders and to provide a consistent and expeditious system to address concerns or ideas as they emerge from the shareholder base.We are eager to have Integrity Media telling our story to the market and the media, especially given our exciting acquisition of GeoTraq which we firmly believe will be a game changer for the CompanyIn our estimation, Integrity Media is the right firm to help us celebrate our successes and to keep an active dialogue with our valued investors as we take this important step in developing the massive potential we see in GeoTraq.” -Tim Matula, CEO and President, SPYR Technologies. I’m excited to join the team at SPYR and to immediately begin a process to develop a long-term press release calendar, I’ve been following SPYR for quite some time and I am excited to be their voice as they roll-out GeoTraq and its array of possibilities.I’ll do my level best to keep everyone apprised of events as they manifest for GeoTraq, any observations as to the future, and any challenges we may encounter.Kurt Divich,Founder & PresidentIntegrity Media. About SPYR Technologies- SPYR Technologies (SPYR) is a technology company which, through its subsidiary Applied Magix Inc., develops and resells Apple® ecosystem compatible products, with an emphasis on the growing multibillion-dollar IoT smart home and connected car markets and also through its subsidiary GeoTraq develops and manufactures fully entirely self-contained, ultra-small Mobile mobile IoT (Internet of Things) modules: Trackertracker-M modules for asset tracking and location-based services, and Sensorsensor-M modules used for remote monitoring. SPYR continues to identify and target acquisitions that will grow its footprint in the industry and expand the products it offers consumers, including companies developing artificial intelligence (AI) and smart technology products. About GeoTraq- We have a vision for a simple, smart, connected world. We empower that vision through our self-contained, fully integrated mobile IoT modules. Our modules are designed with a small plug-and-play form factor for easy attachment of antenna, battery and sensors. Combined with low-cost connectivity, GeoTraq creates real ROI for all customers. About Applied Magix- Applied Magix, Inc. develops and resells Apple® ecosystem compatible products in the growing multibillion-dollar IoT smart home and connected car markets.

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AD NETWORKS

Yieldmo and Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies

Yieldmo, Adform | June 20, 2022

Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with deep advertiser and agency relationships across Europe. The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe. Adform continues to lead the market with its ID Fusion solution, helping its clients manage the transition to first party. Through this partnership, Adform will be able to expand its offering to advertisers and agencies through the rich contextual offering that Yieldmo’s exchange brings. Yieldmo’s Smart Exchange continuously maximises value for advertisers and publishers in real-time through proprietary data, machine learning, and curation (without relying on cookies or other user authentication). This partnership will help brands and agencies unlock value, match inventory to the goals of their campaigns, and deliver outstanding results. “We are incredibly excited to be partnering with Adform, a leading business with a very strong heritage in the European region, as well as a growing client base in the US, making them a strong new development partner globally. This is particularly important for us as we continue our rapid international expansion into European markets and beyond,” said John Tigg, GM International at Yieldmo. “We are incredibly excited to be partnering with Adform, a leading business with a very strong heritage in the European region, as well as a growing client base in the US, making them a strong new development partner globally. This is particularly important for us as we continue our rapid international expansion into European markets and beyond,” said John Tigg, GM International at Yieldmo. "Through our strategic partnership, Yieldmo and Adform’s complementary technologies will help deliver brand-safe, privacy-first, and cost-effective advertising opportunities for advertisers globally.” “We are committed to holistic ID solutions that bring together a range of approaches for our clients. Smart contextual is clearly one such approach with huge promise, alongside first party solutions, for example. Yieldmo has highly unique technology that can facilitate results for advertisers and publishers alike” Julian Baring, SVP Business Development at Adform said. About Yieldmo Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in attention & contextual analytics, real-time technology, and digital formats, we create, measure, model, and optimize campaigns for unmatched scale and performance. By understanding how each unique impression behaves and looking for patterns and performance in real-time, we can drive real performance gains without relying on audience data. About Adform Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

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DISPLAY ADVERTISING

GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements

GumGum, Frameplay | June 15, 2022

GumGum, a contextual-first global digital advertising platform, announced today (June 14th, 2022) a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relevant intrinsic in-game advertising in a brand-suitable environment. "Not only does gaming offer advertisers a unique opportunity to reach exciting, diverse, and unexpected audiences online, it also offers brands a springboard into the Web 3.0 world," said Phil Schraeder, CEO at GumGum. "Not only does gaming offer advertisers a unique opportunity to reach exciting, diverse, and unexpected audiences online, it also offers brands a springboard into the Web 3.0 world," said Phil Schraeder, CEO at GumGum. "There are 180 million people in the United States alone–-almost half of the country's population—that identify as a digital gamer, so it's clear that in-game advertising is absolutely critical for brands to increase their share of voice and reach audiences at scale. With Frameplay, we're able to offer advertisers the chance to be early adopters of this emerging environment, helping them reach diverse gaming audiences across mobile, desktop, and consoles with non-intrusive ads that blend seamlessly into a user's gaming experience." This integration provides GumGum with an additional offering that complements GumGum’s core display and video products. Frameplay’s unique ad platform supports high viewability standards, consistent with GumGum’s high-impact formats. Frameplay supports ad spaces implemented through their SDK as well as custom ad experiences that allow brands to own a 100% share of voice. The partnership will be offered as limited availability initially, with expanded availability to be released later this year. “Frameplay’s collaboration with GumGum unlocks an opportunity for advertisers to reach new, highly-attentive audience segments in a seamless and measurable way,” said Jonathon Troughton, CEO of Frameplay. “At Frameplay, we’re giving developers and advertisers the proven benefits of intrinsic in-game advertising to captivate audiences in scaled, cinematic video games without sacrificing creativity or user experiences. Our partnership fuels that mission. We’re proud to provide these rich opportunities to GumGum’s clients and enthusiastic for the future of this partnership to unfold.”

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Spotlight

Government agencies are increasingly looking to leverage social media to improve the quality of government services and enable greater citizen engagement. Publicly available social media sites, such as Facebook or Twitter, are providing governments with attractive options for meeting these new objectives. These sites are widely available to government employees and citizens with Internet access; they have established communities and networks; and they provide a wide range of audio, video, and interactive capabilities without substantial costs.

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