ADVERTISER CAMPAIGN MANAGEMENT

Adform FLOW wins Red Dot Award's Communication Design Category 2021

Adform | September 03, 2021

Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category.

True to the competition’s guiding principle, ‘in search of good design and creativity’, the international judging panel of 24 members assessed Adform FLOW for excellence in idea, form, and impact. Factors evaluated included originality and creativity, design quality and innovation, as well as comprehensibility and emotional significance.

This latest accolade is testament to Adform’s client-focused approach to technology, and central mission to reduce complexity in the ad tech ecosystem. By designing an intuitive platform that guides users along campaign workflows with AI-driven recommendations, Adform provides clients with a holistic overview of the campaign life cycle, helping them to easily drive optimisation in the most effective way.

Jochen Schlosser, chief technology officer at Adform comments: “At Adform, our ongoing mission is to achieve a state of ‘Augmented Intelligence’, where the UX becomes so fluent, that human guidance and machine automation feels like a left and right hand, smoothly interoperating and simplifying all workflows within our ecosystem. While the journey is far from over, this is a moment to applaud the various teams and departments at Adform for successfully executing the vision for Adform FLOW from conception to materialisation”.

Prof. Dr. Peter Zec, founder and CEO of Red Dot: “In today’s world, digital solutions are essential to the success of brands and companies – especially under the current circumstances. For the Red Dot Award: Brands and Communication Design 2021, our jury has selected only the very best projects in this area to receive a distinction. As an award-winner, Adform has proven themselves to be a company that thinks outside the box. They know how to react with agility in times of crisis and utilise upheaval as an impetus for new design approaches. They have thereby mastered important challenges while also making a valuable contribution to the evolution of society”.

Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture.

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AD NETWORKS

MGID Launches Creative Safety Rankings in US to Improve Ad Quality

MGID | April 26, 2022

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AD TECH AND MARTECH

Smartly.io Appoints Ryan Jamboretz as President, Commercial & Partnerships

martly.io | June 17, 2022

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the appointment of Ryan Jamboretz as President, Commercial & Partnerships. When Jamboretz joined Smartly.io in 2021 as its first Chief Strategy Officer, he was focused on leading Smartly.io’s mergers and acquisitions (M&A) strategy, as the company accelerated its growth. Now he will oversee sales, customer success, strategic partnerships and M&A, keeping Smartly.io at the forefront of the industry as it continues to propel customers forward at the bleeding edge of the social media ecosystem. “Smartly.io is a superior player in the social media advertising landscape, and we are quickly taking that expertise to digital advertising as a whole,” said Laura Desmond, interim CEO of Smartly.io. “We are constantly building unique opportunities for our customers with the world’s largest platforms, from Meta to Google to TikTok and more. Our customers are at the forefront of everything we do as we push our organization to be truly global, expand our footprint to brand centric advertisers and leverage our performance DNA to navigate the toughest challenges facing our industry’s landscape.” Jamboretz’s expertise in growing global B2B SaaS platforms, maximizing economic value for global businesses, and driving corporate development outcomes support Smartly.io’s focus on expansion. He also has experience working in North America, Europe and Asia-Pacific, which is valuable as Smartly.io focuses on increasing its global presence. Smartly.io is also announcing three Global Vice President appointments: Josh Wallin, Global VP Customer Success: Wallin will lead Smartly.io’s customer organization, ensuring clients reach their goals and anticipating customer needs through adoption of the latest Smartly.io innovations. Brett Wagner, Global VP Services: Wagner will head up a talented team of social media advertising professionals to partner with Smartly.io customers in all aspects of their campaign planning, from strategy, tooling and channel choices to creative production and campaign management. Riikka Pello, Global VP Customer Implementation: Pello now oversees all tech integrations and onboarding operations, including integrating 3rd party data sources to ensure a seamless start for all customers using the Smartly.io platform. About Smartly.io Powering beautifully effective ads, Smartly.io automates every step of social advertising to unlock greater performance and creativity and is a leading Facebook marketing partner. We combine creative technology, ad buying automation and intelligence with outstanding customer service to help 700+ brands – eBay, Uber, Under Armour, Fanduel, Techstyle and T-Mobile among others – scale their results on Facebook, Instagram, Pinterest, Snapchat, TikTok and YouTube. Last year Smartly.io acquired Ad-Lib.io and Viralspace.ai and are now a fast-growing community of over 800 Smartlies with 21 offices around the world, managing over $4B in annual ad spend and growing rapidly and profitably. Visit Smartly.io to learn more.

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ADVERTISER PLATFORMS

Upwave Announces Strategic Partnership with Kinetiq to Help Marketers Measure Impact of Sponsorship Advertising Dollars

Upwave | May 21, 2022

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AD NETWORKS

Scibids Appoints AdTech Veteran Erich Wasserman to Its Board

Scibids | June 13, 2022

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