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AdTonos Brings Real-Time Interactivity to Live Radio with New Offering: YoursTruly

AdTonos | December 07, 2020

AdTonos Brings Real-Time Interactivity to Live Radio with New Offering: YoursTruly
AdTonos, a leading force in audio-centric advertising technology, has carried continuous intelligence to live radio with its new contribution: YoursTruly. The creative innovation permits advertisers to reach at audience members through keen speakers with drawing in two-manner, voice-based interchanges, conveyed over Octave's huge arrangement of business radio broadcasts.

YoursTruly was developed to understand the huge and quickly developing capability of native audio advertisement experiences. Practically speaking, an advertisement highlighting a cooperation trigger is embedded into a promotion break, when communicated, audience members can respond to the advertisement with a straightforward voice order to draw in the voice colleague and complete an ideal activity prior to being gotten back to the live radio broadcast.

The YoursTruly technology was appeared through an advertisement campaign that Omnicom Media Group's PHD arranged and conveyed for Audi and focused on London's business radio broadcasts in an overall first — including Absolute Radio, Kiss Radio and Magic Radio. Audience members could undoubtedly book test drives for the brand's most recent model through voice-enactment on their shrewd speakers. The mission likewise bridled shrewd geolocation innovation to help audience members select their closest dealership.

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Internet has changed the way information is relayed and how people use it. We have gone from an era of broadcast dominated by passive reception to an era of digital natives, where communication is interactive and instantaneous. This new generation has grown up with the Internet and expects continuous participation.  This evolution towards new communication patterns provided governments with an opportunity to function in a more innovative, engaging and cost-effective manner. In recent years, many businesses have integrated tools such as Facebook and Twitter in their marketing efforts to reach customers more directly.


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Integral Ad Science Appoints Robert Janecek as Chief Information Officer

Integral Ad Science | January 24, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced the appointment of Robert Janecek as Chief Information Officer, as the company continues its global growth. Based in New York, Janecek reports directly to Oleg Bershadsky, Chief Operating Officer at IAS. "Rob's vital expertise leading our enterprise systems team for more than four years makes him perfectly positioned to take on this critical new role at IAS as we build for the future," said Oleg Bershadsky, Chief Operating Officer, IAS. "I'm confident that Rob's leadership and technical expertise will set us on an even stronger path to support our global acceleration and growth." Janecek brings nearly thirty years of experience to his expanded role as CIO, where he oversees enterprise systems, IT, security, and analytics. Most recently he was the SVP, Enterprise Systems at IAS. Previously, he was the Principal and Founder of Pinecliff Associates, a consulting firm. Prior to that role, he was the Global Head of Business Systems and IT at LivePerson. He was previously the Vice President of MIS in the Markets Division of Thomson Reuters. Prior to that, he held several leadership positions focused on business systems at Thomson Financial. "I'm thrilled to take on this newly created role at IAS to scale our systems as IAS continues its international growth and provides a high level of service to customers around the globe," said Janecek. About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight.

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IBM Watson Advertising Brings AI-Driven Weather Analytics to AWS Data Exchange

IBM | January 11, 2022

IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on AWS Data Exchange, an Amazon Web Services (AWS) platform. The AWS Data Exchange allows businesses to easily find and subscribe to third-party data in the cloud. Providing data from the world's most accurate weather forecaster1, IBM Watson Advertising's Weather Analytics harness the relationship between weather and consumer behavior using artificial intelligence to extract deep insights to help businesses make more confident, data-driven and insightful enterprise decisions. The weather datasets can help analyze how weather affects consumer purchasing across different categories such as pharmaceuticals, apparel, consumer packaged goods and indoor and outdoor activities. Local data by ZIP code including historical weather data, 15-day forecast weather data, and relative data such as hot, cold, windy and other conditions could also be used to help inform campaigns, supply chain and forecasting decisions. This data can even help surface unique or non-obvious relationships between weather and consumer behavior. We know that weather can impact nearly everything in daily life -- how we feel, what we do, even what we buy. This expanded relationship with AWS gives more businesses access to the weather data that can drive consumer behavior and purchasing. We are committed to opening up our insights and technology to a broad set of organizations, and giving more companies access to what we know can be growth- and efficiency-driving data and tech." Sheri Bachstein, Chief Executive Officer at The Weather Company and General Manager of IBM Watson Advertising. Insights that show locations where weather could affect sales can help businesses drive revenue based on predictive consumer behavior. According to past IBM Watson Advertising research, data revealed that while chocolate candy bar sales generally go up in colder months across the U.S., sales can spike in the Southwest when a higher heat index is expected, and in the Northeast during muggy nights. In another example, while more bug spray is purchased during the summer months, foggy conditions in the Northwest can drive more sales while clear conditions can drive demand in central states. AWS Data Exchange helps make it easy to find, subscribe to, and use third-party data from providers in the cloud. Subscribers can use the AWS console or APIs to load IBM Watson Advertising solutions into a wide variety of AWS analytics and machine learning services. This is the latest example of how IBM is building together with ecosystem partners of all types to create solutions for developers to address the needs of the hybrid cloud era. IBM is committed to a $1 billion investment in its partner ecosystem over the next three years. This investment is already being utilized to support a coalition of enterprises that are helping customers migrate their mission-critical workloads using IBM's open hybrid cloud architecture. About IBM Watson Watson is IBM's AI technology for business, helping organizations to better predict and shape future outcomes, automate complex processes, and optimize employees' time. Watson has evolved from an IBM Research project, to experimentation, to a scaled, open set of products that run anywhere. With more than 40,000 client engagements, Watson is being applied by leading global brands across a variety of industries to transform how people work.

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New Study from the UH Law Center Finds Racial and Ethnic Disparities in Lending Industry Advertising

University of Houston Law Center | December 27, 2021

A new study authored by University of Houston Law Center Professor Jim Hawkins and student Tiffany Penner and published in the Emory Law Journal indicates that the payday lending industry often targets Black and Latino communities in advertising their products, while the mainstream banking industry targets white consumers. In "Advertising Injustices: Marketing Race and Credit in America," Hawkins and Penner present two empirical studies they conducted on lenders in Houston, which verified these disparities in online advertising. "Everyone knows that advertising affects behavior, so we were interested in how banks and payday lenders advertise," the authors said. "Social scientists have shown that people buy goods and services when they see other people who look like them buying those products. We wanted to know if banks and payday lenders were depicting their customers in a way that represented the general population or only some races." The study found: While African Americans make up only 16% of auto title lending customers and 23% of payday lending customers, 35% of the photographs on these lenders' websites depict African Americans. 77% of the advertisements at physical locations of auto title and payday lenders in the study targeted racial minority groups. 30% of mainstream bank lender websites featured no African American models and almost 75% featured no Latino models. In contrast, only 3%—a single bank's website—did not feature a white model. Recent news articles citing Hawkins and Penner's scholarship, examine how loan lenders are maximizing their profits by requiring high interest rates during the COVID-19 pandemic when many people have been vulnerable and in difficult financial positions. Data analysis by Bloomberg shows that Black and Latino communities have become prime targets, and the article reports that many people have had to set aside government pandemic relief funds to help pay off debts. Hawkins and Penner examined two important negative consequences that emerge from targeting African Americans and Latinos for payday and title loans while pictorially excluding them from mainstream banks. The first consequence is that the advertising works, and African Americans and Latinos are more likely than white customers to use high-cost credit. They also found that advertising forms societal norms and expectations of where people "fit." This in turn, according to the study, creates a "self-sorting" effect and contributes to racial disparity in credit access. Hawkins and Penner's goal for the study is to achieve a positive impact that will change the way lenders advertise. Specifically, they encourage financial institutions to eliminate discriminatory marketing that omits certain racial groups, as some banks currently only feature white models in advertisements. "We hope that businesses will voluntarily change their advertising practices to represent people from all races in their advertising," the authors said. "Additionally, we urge Congress to amend the Equal Credit Opportunity Act to explicitly prohibit discriminatory advertising by creditors, and federal regulatory bodies to use that Act as well as the Community Reinvestment Act to make bank's and payday lender's advertising equitable." Hawkins serves as the Alumnae Professor of Law at the UH Law Center. He earned his J.D. from the University of Texas School of Law, where he was the grand chancellor and served as the chief articles editor of the Texas Law Review. During his career, he has published or placed articles in publications such as Science, the UCLA Law Review and more. His research has been featured in top-tier media outlets such as the New York Times and the Washington Post. Penner is a rising third-year student at the UH Law Center, where she is a member of the Houston Law Review and served on the executive board for the First-Generation Professionals student organization. During law school, she worked as a summer associate at King & Spalding and a judicial intern for Lee H. Rosenthal, Chief Judge of the U.S. District Court for the Southern District of Texas. Before law school, she worked at NASA as a contracts specialist for the International Space Station Program.

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Outbrain Appoints Allen Sharma As Director of Sales For India Region

Outbrain | September 06, 2021

New Delhi, September, 06 2021 -- Outbrain, a leading recommendation platform for the open web, has appointed Allen Sharma as Director Sales for India Region. Sharma will be responsible for growing the demand side business within the region as well as spearheading other sales initiatives across advertisers, brands and agency partners in India. Prior to joining Outbrain, Allen was the Head of Digital Sales at ABP Network where he was responsible for launching the brands & agencies business, as well as new products and revenue verticals. A seasoned digital professional and sales leader in the digital and broadcast media industry, Sharma has also worked at ABP Network, Times Network, Bloomberg UTV and Network18. “I am very excited to take up this new challenge and contribute to Outbrain's next phase of growth in India,” said Sharma. “Having been listed on NASDAQ last month, we recognize the need for Outbrain to continue to grow our business in India to the next level.” “We are delighted to have Allen on board as Director of Sales in India,” said Sandeep Balani, Head of India Outbrain. “Outbrain is rightly poised to grow as a preferred recommendation platform in coming years with premium publishers like Network18, Jagran and Hindustan Times. Allen’s prior experience in Digital Sales and his roles in previous companies and ventures will provide us insights to grow our revenue and brand offering.”, About Outbrain Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide.

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Spotlight

Internet has changed the way information is relayed and how people use it. We have gone from an era of broadcast dominated by passive reception to an era of digital natives, where communication is interactive and instantaneous. This new generation has grown up with the Internet and expects continuous participation.  This evolution towards new communication patterns provided governments with an opportunity to function in a more innovative, engaging and cost-effective manner. In recent years, many businesses have integrated tools such as Facebook and Twitter in their marketing efforts to reach customers more directly.

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