Amplifyer partnered with Mint Measure allowing advertisers to make more efficient media allocations and optimizations

Amplifyer | July 08, 2020

Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative start-ups in the world, announced today that it has partnered with Mint Measure to provide marketers with a better understanding of their media delivery. Serving as a cost-effective alternative to leading multi-touch attribution vendors, Mint Measure provides new-to-market actionable insights, such as Unique Reach (uCPM), to allow advertisers to make more efficient media allocations and optimizations. Additional metrics include: deduplicated reach and frequency, vendor overlap comparison and conversion efficiency index. "I've spent my career as a performance marketer and was frustrated by the lack of optimization tools from ad servers. Multi-touch attribution tools are so expensive, they rarely justified the cost for my clients," said Scott Konopasek, Mint Measure's CEO and Founder. "I am excited to be partnering with Amplifyer to bring Mint Measure to the brands that could really benefit from a cost-effective and deterministic measurement tool." An ad agency veteran, Konopasek has managed the digital campaigns of leading companies like Slack and Bumble with a proven record of developing and implementing ROI-driven media strategies.

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AD TECH AND MARTECH

Advertising Technology Startup, Sustainable Skylines, Emerges from Stealth Mode, Announces Partnership with Aviation Technology Company, VELARY

Sustainable Skylines, VELARY | June 16, 2022

Sustainable Skylines, an advertising technology company reinventing aerial advertising with hybrid drone technologies and advanced data analytics, has emerged from stealth mode. They have formally announced an exclusive partnership with the aviation technology company and drone manufacturer, VELARY. This partnership will continue the collaboration of the two companies on building world-class drone advertising solutions. The exclusive nature of the partnership solidifies both companies' stake in this burgeoning industry. Current airplane-based advertising relies on outdated technologies, hazardous procedures, and anecdotal ad-performance methodologies. Recognizing this underserved market, Sustainable Skylines is on a mission to bring this industry into the 21st century. Operating in stealth mode for the past two years, the company has been working to bring this drone advertising solution to life, along with developing computer vision and A.I. technologies for their audience analytics platform. The management team is made up of skilled operators from related industries in big data and advertising. The Founder and Chief Executive Officer, Jacob Stonecipher, is a former Senior Director at the private equity and venture capital data and research firm, PitchBook Data, where he structured data-feed, API, and platform subscriptions. He is joined by their Chief Marketing Officer, Tim Carlisle, a former senior executive at Publicis, where he helped lead Proctor and Gamble’s brand strategy. Brenda Stonecipher, their Chief Financial Officer, a certified CPA who has held numerous c-suite positions. As well as their Chief Research Officer, Paul Donato, an advertising industry veteran, and the former Chief Research Officer at Nielsen. VELARY is a next-generation U.S. aviation technology and engineering company dedicated to solving today’s most challenging problems while anticipating the needs of tomorrow. Their hybrid-powered Unmanned Aerial Vehicles (UAVs) and piloted Vertical Take-Off and Landing (VTOL) solutions are designed for the most demanding environments. By bringing together vertical mobility solutions with A.I., data, and cloud services, VELARY is meeting the future with innovative technologies and human ingenuity. “Our partnership with VELARY is a natural fit. They operate at the forefront of drone technology and share our core values of innovation and sustainability,” said Sustainable Skylines’ Founder and Chief Executive Officer, Jacob Stonecipher. “Our partnership with VELARY is a natural fit. They operate at the forefront of drone technology and share our core values of innovation and sustainability,” said Sustainable Skylines’ Founder and Chief Executive Officer, Jacob Stonecipher, “We’re incredibly excited to be aligned with their team and to continue our growth together.” “Out-of-Home advertising is going through a renaissance. The digital advertising ecosystem has become overly saturated. Brands are relying on outdoor advertising to create real-world brand familiarity and amplify digital activations,” said Chief Marketing Officer, Tim Carlisle, “Sustainable Skylines will drive brand impact by operating in the last true uncluttered environment, the sky.” ”VELARY is excited to collaborate with Sustainable Skylines as it transforms the outdoor advertising space using our aircraft, making aerial advertising cleaner, safer, and exponentially more impactful,” said Mihai Rozsa, CEO of VELARY. Sustainable Skylines and VELARY are working towards FAA approval, alongside Praxis Aerospace Concepts, to launch in Miami Beach and will look to rapidly scale across the nation and globe. Sustainable Skylines is financed by a pre-seed round of financing and has formally announced an upcoming seed round. About Sustainable Skylines Sustainable Skylines is an advertising technology company reinventing the Out-of-Home (OOH) aerial media industry with the use of hybrid drone technologies, dynamic 4-color static and digital banners, and a computer vision-powered audience analytics platform. Launching from regional distribution centers with mobile command vehicles, the company will operate in all major U.S. and global markets. Aggregating 1st and 3rd-party data from cellular, geospatial, and aerial footage, the company builds audience data products using the latest advances in computer vision, big data, and artificial intelligence. Learn more at www.sustainableskylines.com About VELARY VELARY Inc. is a next-generation U.S. aviation technology and engineering company based in California, with operations in Europe. VELARY.com

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CMO STRATEGY

ironSource Launches Luna Search Ads in General Availability

ironSource | April 18, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the general availability of Luna Search Ads, allowing app marketers to better create, manage and optimize campaigns on Apple Search Ads. Previously in closed beta, the product allows app marketers to automate and streamline campaign creation, keyword management and discovery, and data analysis, as well as providing automated optimization for Apple Search Ads - all from within the same platform where they manage campaigns on other channels. “Luna allows app marketers to execute and control the app marketing cycle from one place for the first time,” explained Peli Beeri, ironSource Luna GM. “Now with the addition of Luna Search Ads, marketers can optimize their campaigns on Apple Search Ads, while utilizing the cross-channel app marketing capabilities of ironSource Luna. We believe that this will assist marketers to significantly reduce costs and overhead by enabling them to manage all of their media spend from one platform, connect post-install return-on-ad-spend (ROAS) metrics from their different marketing channels and drive incremental growth across channels.” There’s been a significant increase in spend in Apple Search Ads, highlighting the critical need for sophisticated tools that support the effective management of this channel. By centralizing tools for optimizing Apple Search campaigns within the larger Luna offering, ironSource also allows app marketers to compare campaign performance on other app store search channels like Google’s Play Store, providing additional insights to drive scale and discoverability of their app. “Luna’s Apple Search Ads tool has been a great asset for our global expansion,” said Andrew Bolich, User Acquisition Analyst at Playstudios. “The platform helped streamline our campaign launches, keyword management tasks and performance management activities, and we subsequently succeeded in scaling up to our highest Apple Search Ads spend to date.” ironSource has invested heavily in supporting app developers within the Apple ecosystem, becoming the first platform to support Custom Product Pages, allowing developers to create multiple, targeted versions of an App Store product page. This unique product will now also be supported in Luna’s Search Ads, creating a powerful combination of keyword targeting and a custom product page user journey. This provides a huge potential for app growth and profitability. “We believe our cross-channel marketing software provides a key differentiator in the market, allowing us to provide app-based businesses with sophisticated technology to manage their marketing across every major channel, in the same way we’ve been enabling them to maximize revenue with our cross-channel monetization solution,” added Omer Kaplan, CRO and co-founder of ironSource. “We believe our cross-channel marketing software provides a key differentiator in the market, allowing us to provide app-based businesses with sophisticated technology to manage their marketing across every major channel, in the same way we’ve been enabling them to maximize revenue with our cross-channel monetization solution,” added Omer Kaplan, CRO and co-founder of ironSource. About ironSource ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

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MOBILE ADVERTISING

Full Circle Insights Introduces Microsoft Advertising (Bing) and Google Ad Support for Digital Source Tracker

Full Circle Insights | April 06, 2022

Full Circle Insights today announced that the company's popular Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to the client's customer relationship management (CRM) system. This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of the DST's comprehensive view of the customer journey. The new release expands on the already robust reporting capability of DST for both digital and non-digital marketing attribution and funnel metrics. Taken together, these functionalities allow B2B marketers to track advertising impact on revenue and allocate spend to their most productive campaigns – all right inside the CRM. Microsoft Advertising is the second-most-popular advertising network after Google Ads. With Full Circle's integration of Microsoft Advertising into DST, B2B digital marketers can now report on their digital ad costs for Microsoft Search Network, including Bing and partner sites. This offers a richer perspective and clearer view of digital ad spending across multiple ad platforms. It also shows how these ads and costs contribute to digital responses and revenue, which is valuable information for anyone looking to stretch their marketing dollars to the fullest. Full Circle presents this new information in a way that's easy to access and understand. Digital marketers can now include the cost analysis for their Microsoft Advertising ads in Full Circle reports and dashboards that track items such as cost per lead, cost per marketing qualified lead and more. This functionality is now live with DST users able to set up the Bing integration, update reports and dashboards and take advantage of the new capability immediately. DST solves a persistent marketing attribution problem B2B marketers encounter: the inability to connect digital marketing touches to leads and opportunities inside the CRM. DST makes those connections visible. As a result, digital marketers can create more accurate marketing attribution models. Now that DST supports Microsoft Advertising and Google Ads, these attribution models are now even more precise. "Tracking costs across digital ad networks can be tricky, but this new Digital Source Tracker release simplifies it," said Bonnie Crater, President and CEO of Full Circle Insights. "Tracking costs across digital ad networks can be tricky, but this new Digital Source Tracker release simplifies it," said Bonnie Crater, President and CEO of Full Circle Insights. "The analysis takes place inside the CRM, so marketers can leverage reporting and dashboard tools that they and their sales colleagues are already familiar with, and also use the Full Circle Engagement, Cost, Effectiveness, and Revenue dashboards to make better decisions." About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company's marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.

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SOCIAL MEDIA ADVERTISING

Snapchat unveils dynamic ads service for travel advertisers

Snapchat | June 06, 2022

Snapchat has launched its Dynamic Travel Ads product to help brands create different ads according to their products and services. The social media platform says it will serve the most relevant ads to "Snapchatters" interested in travel, whom it claims are 37% more likely to book travel after seeing an advertisement. Snapchat says the ads have a number of unique benefits for travel advertisers including targeting according to a Snapchatter's interest in travel and locally relevant campaign delivery using the company's visitation data. The company says Etihad reduced the cost per flight search fourfold using the dynamic ads product and achieved "a 307% increase in ROAS (return on advertising spend) as well as a 76% decrease in cost per purchase compared to their non-dynamic campaigns." Phil Dodwell, marketing media lead for Etihad, says the airline was able to "maximize relevance by matching customers to specific destinations, dramatically improving performance metrics across the booking funnel in the process." Phil Dodwell, marketing media lead for Etihad, says the airline was able to "maximize relevance by matching customers to specific destinations, dramatically improving performance metrics across the booking funnel in the process." He adds: "The prospecting solution in particular is currently the best-in-class catalog solution for dynamic travel ads on social, and we are extremely pleased with the results we have been able to achieve. We look forward to building on this approach in Q2 and beyond.” Meanwhile, Booking.com also reduced its advertising costs by using images from its product catalog to present locally relevant listings to the audience based on previously viewed products. Sharon Silverstein, head of U.S. verticals at Snap Inc, says, "Snapchatters are a particularly salient audience for the industry, with many eager and more likely to travel than users of other platforms." The company says 76% of Snapchatters are making plans or have already returned pre-pandemic travel behavior. It adds that the platform has more than 600 million monthly active users and 332 million daily active users. Many travel brands are experimenting with social platforms with their millions of users as a way to extend reach and boost engagement beyond more traditional marketing channels. In addition, a number of travel brands have made their own media moves recently with Marriott, for example, launching a media network in partnership with Yahoo that enables other advertisers to target its audience. Initially, brands will be able to target Marriott customers via the hotel company's website and mobile application expanding to in-room television screens and its Bonvoy loyalty program later.

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Spotlight

in this video you will learn Best Online Advertising Trends 2018. You can compete the market by using these best and killer online advertising trends in 2018. Follow them according your demands and you will see incredible demand for your product.

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