AD NETWORKS

AudioValley and MediaDonuts Teams up to Monetize Targetspot’s Digital Audio Inventory in India and South-East Asia

AudioValley | December 16, 2020

AudioValley a global expert in digital audio solutions, and MediaDonuts, a worldwide adtech gathering, collaborate to monetize Targetspot's digital audio inventory in India and South-East Asia.

Upon entering in this partnership, AudioValley makes another stride in its pursuit for worldwide extension. Against a backdrop of solid deals energy and the fortification of its business structure with the recent appointment of a partnership development director, the Group had define an objective to open 10 new domains before the year's over 2021, favoring a approach focused in on solid nearby associations. This new arrangement with MediaDonuts in India and 6 South-East Asian nations where it involves a main position, is consequently a significant achievement in accomplishing AudioValley's global improvement targets.

Created in 2010 in Belgium, MediaDonuts is an online advertising and technology company helping advertisers perform and achieve their objectives across advanced media channels. It has a global presence with workplaces in 11 nations, across EMEA, APAC and the US with base camp in Belgium and Singapore. Its activities span cdigital marketing, media representation and furthermore tech & insights.

Spotlight

In this episode of the PracticeBloom podcast, CEO Matt Coffy discusses the patient acquisition technique (PAT) on Facebook. This episode will give you an overview of the entire process and teach you how to acquire more quality patients through the use of Facebook advertising.


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Loop Media, Inc. Releases Highly Optimized New Interface for Its DOOH Loop Player for Businesses

Loop Media, Inc. | August 25, 2022

Loop Media, Inc. (“Loop Media” or “Loop”) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has completed the roll out of a new user experience on its proprietary streaming media hardware, the Loop Player. Thousands of businesses in the US depend on the Loop Player to stream music video, entertainment and information channels and control their digital signage and in-store messaging for free, increasing customer engagement and length of stay. The Loop Player’s new interface is the plug-and-play, turnkey gateway to 145+ channels of music and non-music channels optimized for consumption in the Digital Out Of Home (DOOH) environment. The new user experience brings an image-based layout of icons popular with leading consumer streaming services and is more intuitive and streamlined when it comes to navigation and search. Highly requested features such as on-screen widget controls, video restrictions, and channel overviews have been added, while the new search functionality easily highlights channels for every business type and scenario. “Customer feedback and research has us constantly innovating and evolving to make our service easier and more powerful for businesses using the Loop Player for streaming video and digital signage,” said CEO and Co-Founder Jon Niermann. “Customer feedback and research has us constantly innovating and evolving to make our service easier and more powerful for businesses using the Loop Player for streaming video and digital signage,” said CEO and Co-Founder Jon Niermann. “This new interface will make it much easier for our clients to find and present content that is best for their business and their customers.” Loop Co-Founder and Chief Product Officer Liam McCallum added, “We are thrilled to upgrade the way businesses engage and entertain their customers. This upgrade runs on our next generation tech stack that’s been designed to showcase 145+ channels and entertainment options Loop has to offer in a way that makes discovery simple.” Loop’s end-to-end DOOH solution for businesses has been recognized for excellence time and again. Since launching, Loop has received countless satisfied business operator testimonials, and recently won Digiday’s 2022 Media Awards for “Best Video Programming and Distribution Strategy.” The new Loop TV Interface is now live. About Loop Media, Inc. (“Loop Media”) (OTC: LPTV) Loop Media, Inc. (“Loop Media”) (OTC: LPTV) is a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses. Through its proprietary “Loop Player” for businesses, Loop Media is a leading company in the U.S. licensed to stream music videos directly to venues out-of-home (“OOH”). Loop Media’s digital video content reaches thousands of consumers in OOH locations including bars/restaurants, office buildings, retail businesses, and on free ad-supported TV platforms like Roku and at local gas stations on GSTV terminals and in 400,000 hotel rooms in over 1300 hotels in the United States. Loop is fueled by one of the largest and most important libraries that includes music videos, movie trailers and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content from free-ad-supported-television (“FAST”) and from subscription offerings.

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HUMAN Discovers and Disrupts Ad Fraud Scheme Impacting 89 Apps with More Than 13 Million Downloads from Google Play and Apple App Stores

Human Security | September 26, 2022

HUMAN Security, Inc. (formerly White Ops), the global leader in safeguarding enterprises from digital attacks with modern defense, today announced the discovery and disruption of a highly sophisticated fraud operation targeting advertising software development kits (SDKs) within 9 apps on the Apple App Store and 80 Android apps on the Google Play Store, which collectively have been downloaded more than 13 million times. The attack, nicknamed Scylla, is an adaptation of a fraud scheme first observed and disrupted by HUMAN’s Satori Threat Intelligence and Research Team in 2019. While the attack is ongoing and actively being monitored by the Satori team, HUMAN has collaborated with Apple, Google and others to take down the fraudulent apps from their respective app stores. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “We will continue to remain vigilant for other similar attacks and harness the work of collective protection—where an attack on one is a protection event for all—disrupting the economics of cybercrime. That’s the only way we win. ” Scylla is the third wave of an operation HUMAN first uncovered in 2019, in which a collection of 40+ Android apps openly committed multiple types of ad fraud. That scheme, nicknamed Poseidon after elements of the code within the apps, was disrupted by the Satori team’s reverse engineering efforts, resulting in Google removing the apps from its Play Store. A 2020 adaptation of the scheme, nicknamed Charybdis after the daughter of Poseidon, incorporated additional code obfuscation and SDK targeting techniques. Today’s announcement of the disruption of Scylla—named after the granddaughter of Poseidon—reflects a new evolution from the threat actors behind the scheme. While the Poseidon and Charybdis operations centered wholly on Android apps, the Satori team has found evidence that Scylla additionally targets iOS apps and has expanded the attack to other parts of the digital advertising ecosystem. HUMAN’s Satori team worked closely with the Google Play Store and Apple App Store to ensure all of the apps identified as being associated with the Scylla operation have been removed from public access. HUMAN also closely collaborated with impacted advertising SDK developers to mitigate the impact of the operation to their processes and their advertising partners. Customers of HUMAN’s MediaGuard solution are protected from fraud associated with Scylla and with its predecessors. Apps within the Scylla operation committed fraud through a variety of tactics, including: App spoofing, in which the Scylla apps pretended to be other apps for the purpose of digital advertising, Hidden ads, in which the apps would render advertisements in places a user couldn’t actually see them, and Fake clicks, in which the apps would keep track of real clicks on advertisements in order to fake additional clicks later. These tactics, combined with the obfuscation techniques first observed in the Charybdis operation, demonstrate the increased sophistication of the threat actors behind Scylla. This is an ongoing attack, and users should consult the list of apps in the report and consider removing them from all devices. As this attack has evolved multiple times already, the Satori team has withheld certain details about the operation in order to better track and report on further adaptation. HUMAN verifies the humanity of more than 15 trillion digital interactions per week, offering enterprises a platform with unmatched visibility into fraudulent activity across the Internet. HUMAN achieves this scale through its continued expansion in cybersecurity, including its recent merger with PerimeterX, now offering a suite of products to protect the complete digital customer journey. With new partners and enterprises now able to leverage the Human Defense Platform, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries with modern defense (leveraging internet visibility, network effect, and disruptions), and safeguarding clients with collective protection against threat models they have yet to encounter. The Satori team used numerous tools to identify Scylla and its operators, whose information has been shared with law enforcement. To learn more about the Scylla operation, visit the HUMAN blog. About HUMAN HUMAN is a cybersecurity company that safeguards 500+ customers from digital attacks including sophisticated bots, fraud and account abuse. We leverage modern defense—internet visibility, network effect, and disruptions—to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure.Today we verify the humanity of more than 15 trillion interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.

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Outhum Media introduces DOA, a Cloud-Based Ad Booking Platform

Outhum Media | August 19, 2022

Outhum Media, a programmatic digital outdoor advertising company, introduced an easy-to-manage DOA (Digital Outdoor Advertising) application. The platform was created to cater to the advertising and marketing solutions of businesses, all under one roof. The user monitoring, customer-centric platform offers hassle-free means to start an ad campaign without the worry of finding the right channels or managing multiple accounts. The cloud-based ad booking platform lets businesses pay as per requirement on their fully synced app with real time alerts. DOA is ideal for businesses that wish to garner visibility from a wide audience at multiple locations. The user-friendly interface is simple and easy to navigate, making it convenient to create and manage ads. The platform also has a wide range of templates and options to enable customers to build an ad that aligns with their brand. Post the completion of the set-up the user can make the ad live with a click of a button. Shashank Tiwari, Director states, "Traditionally, placing an ad on an outdoor advertising platform is time-consuming and tedious. Being aware of the burdens, Outhum's DOA serves as the unique solution with an online accessible centralized control panel, remote monitoring, and Ad booking platform." Shashank Tiwari, Director states, "Traditionally, placing an ad on an outdoor advertising platform is time-consuming and tedious. Being aware of the burdens, Outhum's DOA serves as the unique solution with an online accessible centralized control panel, remote monitoring, and Ad booking platform. The outcome of the ads can be accessed through the website or mobile App (Android & iOS). Eventually, we will be the pioneering IoT advertising company that provides cost-effective and efficient promotion using IoT technology." About Outhum Media Outhum Media is one of India's first IoT & AI enabled digital advertising platform that can remotely control the content of Digital Display. Outhum Media is a company that is singularly focused on providing affordable digital advertising platforms to small and big businesses alike. We offer Mall branding to our esteemed clients at highly affordable prices. Our LED screens can be used to market your products and services. In this manner, you can have your advertisement running exactly where and when you want by accessing your account from anywhere in the world.

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MondayOff Grows Revenue 7% by Adding Audio Ads with Odeeo

MondayOff, Sonic Odeeo | August 15, 2022

Casual game studio MondayOff has tapped into the power of audio advertising by integrating Odeeo’s PlayON SDK, unlocking significant incremental revenue from their hit titles including Wanted Fish. Since launching their partnership in late 2021 with Odeeo, MondayOff has achieved an incremental 7% revenue lift without negatively impacting player retention. As developers seek to balance increasing ad monetisation with keeping players engaged, audio ads have emerged as an additional way to incorporate ads into games while limiting interruption. Odeeo has worked to pioneer easy-to-integrate, powerful solutions for developers, and has forged global partnerships to bring leading brand advertisers into gaming environments. “Odeeo has been a strong partner of ours since 2021. Thanks to their full support this partnership enabled us to generate a 7% incremental revenue lift even though we are using only one of Odeeo's ad formats. The results were beyond our expectations. Odeeo is an ideal partner, providing an outstanding product with great value to our business,” says MondayOff CEO Dunkun Kang. Odeeo co-founder and CEO Amit Monheit adds, “MondayOff is leading the way for their peers by showing how audio ads are a win-win-win for developers, advertisers, and players." Odeeo co-founder and CEO Amit Monheit adds, “MondayOff is leading the way for their peers by showing how audio ads are a win-win-win for developers, advertisers, and players. We’re excited by the success that Odeeo helped them achieve with US audiences, and we look forward to continuing to innovate with them as our product set expands.” About Sonic Odeeo Odeeo is a fast-paced startup with a mission to create a better in-game user experience that respectfully connects gamers, developers, and brands through audio innovation. Our flagship product, PlayON™ SDK, introduces a new ad format that moves beyond the current limitations of interruptive advertising and provides real value to both brands and game studios.

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Spotlight

In this episode of the PracticeBloom podcast, CEO Matt Coffy discusses the patient acquisition technique (PAT) on Facebook. This episode will give you an overview of the entire process and teach you how to acquire more quality patients through the use of Facebook advertising.

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