AD NETWORKS

Brands Capitalize on Creative with Advances in the Ad-Lib.io Platform

Ad-lib.io | July 18, 2022 | Read time : 05:00 min

Ad-Lib.io Platform
Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io’s award-winning cookieless platform for creative management, media alignment and creative intelligence all in one place. Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.

As a result of these advances, advertisers are experiencing a range of ROAS benefits, including:
  • 28% reduction in time required to link media and creative strategies in a single digital workspace,
  • 4x faster campaign builds with on-brand assets, published and approved automatically,
  • 85% fewer clicks to build personalized variants for every audience in their media plan, and
  • Up to a week’s advance notice prior to the onset of campaign fatigue, thanks to AI-driven modeling, along with the creative data insights to tune performance at the variant level.

“Scaling campaigns significantly while comfortably reducing production time has been simply delightful,” said Barbara Piras, Group Head of Digital Marketing at TUI Group. “Adding Ad-Lib.io’s technology to our marketing workflow has opened a new world of creative possibilities I’m excited to explore in the future.”

“Our hyperlocal marketing strategy has been instrumental to our success, and Ad-Lib.io is a key partner in helping us scale our reach and creative effectiveness in record time,” said Dean Weaving, Director of Brand Media Operations at Deliveroo. “Their platform has brought our creative and media teams together at a high level of collaboration and coordination, time and time again. We look forward to continuing our work, leveraging their platform, to bring the same relevant, on-target advertising to a multitude of highly differentiated localities.”

“According to a recent WBR Insights survey, only 10% of advertisers felt that their creative and media teams were aligned. This disconnect leads to a number of inefficiencies and sub-optimal results, and it is a core challenge addressed by our platform,” said Oli Marlow Thomas, Ad-Lib.io Founder.

“According to a recent WBR Insights survey, only 10% of advertisers felt that their creative and media teams were aligned. This disconnect leads to a number of inefficiencies and sub-optimal results, and it is a core challenge addressed by our platform,” said Oli Marlow Thomas, Ad-Lib.io Founder. “Our goal is to transform the creative production process into one that is easier, faster, more collaborative, data-advised and better aligned to media strategies.”

With Personalize 2.0, advertisers can now execute multi-market activations across channels in fewer steps, integrate with leading media platforms to instantly pull in target audiences and publish approved creatives while reducing the risk of creative rejection. Advertisers can also build targeted creative campaigns and test and learn strategies at scale in minutes, across display, video and social. AI can be leveraged at every step along the way, from asset cropping for quick and easy image editing across channels and formats, to fatigue alerts to prevent premature decline in campaign performance. Best of all, in-line performance reporting reduces the campaign optimization effort to just a few clicks.

About Ad-lib.io
Ad-Lib.io, a Smartly.io company, provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative. Ad-Lib.io connects creative and media workflows using intelligent automation, making it easy and fast to produce and optimize relevant ad creative across all digital channels. These ads are 60% more cost-efficient to produce, according to Ad-LIb.io’s customers, including TUI, Estee Lauder, IG, Pizza Hut and other global brands.. Recently acquired by Smartly.io, Ad-Lib.io was founded by former Google executives who understood the need to close the wide gap between creative concepts and digital media execution.

Spotlight

Since AT&T debuted a campaign with the very irst banner ad in 1994, the world of advertising has never been the same. With the advent of advertising technology, new channels and devices started to ofer diferent ways for advertisers to connect with customers. From the pop-up-happy 90s to Google’s debut in 1998 and Facebook’s launch in 2004, there has been one clear direction for ad-tech: personalization. But how are advertisers working toward that direction? And what is the state of ad-tech going to be in 2019 and beyond?


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ADVERTISER PLATFORMS

4imprint® Earns Spot on Best Workplaces in Advertising & Marketing™ 2022

4imprint, Great Place to Work | September 08, 2022

Great Place to Work® and Fortune® have named Oshkosh-based promotional products retailer 4imprint, Inc., as one of the Best Workplaces in Advertising & Marketing 2022. This workplace award is based on survey responses from more than 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry. Results were announced today by Fortune magazine and Great Place to Work, who perform the highly competitive selection process using rigorous analytics and confidential employee feedback. Companies were only considered if they had been a Great Place to Work-Certified organization. “It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint. “It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint. “Our team is the reason we’re able to build the kind of workplace where people look forward to coming to work, where they can be themselves and feel good about the work they do for our customers and our community.” Great Place to Work chooses organizations based on how fairly employees are treated and how well companies create a great employee experience. The full list of Best Workplaces in Advertising & Marketing 2022 can be found at greatplacestowork.com. “These companies have adapted to the challenges of an ever-changing workplace by their commitment to inclusive, high-trust cultures where employees are treated as human beings first and foremost,” says Michael C. Bush, CEO of Great Place to Work. About 4imprint 4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, which serves millions of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit 4imprint.com. About the Best Workplaces in Advertising & Marketing Great Place to Work selected the Best Workplaces in Advertising & Marketing by using confidential survey responses from more than 9,000 employees from Great Place to Work-Certified companies in the advertising and marketing industry. Rankings in the list are taken from 60 questions, within the Great Place to Work Trust Index™ survey, that focus on staff experience. Great Place to Work selects organizations with its For All™ methodology, which analyzes thousands of organizations in America’s largest ongoing annual workforce study, based on over 1 million survey responses and data from companies that employ over 6.1 million people. Read the full methodology. About Great Place to Work As the top authority on workplace culture, Great Place to Work has surveyed over 100 million employees around the globe since 1992. Great Place to Work uses insights from its surveys to determine what makes a great workplace: trust. These insights provide leaders with helpful feedback, real-time reporting and data they need to make the best decisions centered around people. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™.

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PROGRAMMATIC ADVERTISING

Nexon and Hivestack activate a cross-border programmatic DOOH campaign from South Korea into Singapore

Nexon, Hivestack | November 29, 2022

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the success of its first “inside-out” programmatic (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries. Nexon leveraged the Hivestack DSP’s suite of data and audience targeting solutions to promote its popular ‘massively multiplayer online role-playing game’ (MMORPG) “MapleStory M'' to audiences across Singapore. The “inside-out” campaign that was planned from Seoul, South Korea and activated in Singapore targeted gaming enthusiasts on multiple DOOH screen environments including shopping malls, subway transit stations and on roadside. Leveraging its own first party data in addition to Hivestack’s predefined audience set of ‘video and computer gamers’, Nexon was able to determine its key target audience and promote the “MapleStory M” game to them within a selected radius or proximity geofence. Hoon Lee, VP Demand & Supply, Hivestack Korea commented, “We are incredibly excited to have launched the campaign with Nexon, a leading global gaming company." Hoon Lee, VP Demand & Supply, Hivestack Korea commented, “We are incredibly excited to have launched the campaign with Nexon, a leading global gaming company. Our world-class technology platform shows audience movement patterns confirming that consumers have resumed their activities outside of the home so the campaign has come at a crucial time to attract audiences at scale. Consumer trust in OOH advertising coupled with programmatic DOOH technology allowed Nexon to reinforce MapleStory M’s position in Singapore as one of the top rated games as well as solidify their position as global leaders in the future.” Woochang Lee, Deputy Department Manager of Marketing Engineering added, "Through Hivestack's DSP, Nexon could capture a massive target audience in Singapore in the right place and at the right time. We are delighted with the partnership and upon the success of this campaign, we have decided to do an additional campaign with Hivestack in November in Singapore to continue our global expansion together." In 2022, global mobile gaming revenues were estimated at $152.5bn USD, making it the biggest segment of the digital gaming market. Online games were ranked second with approximately $23.56bn in revenues. The total digital gaming market is projected to reach $285bn by 2027 giving rise to a huge opportunity for marketers of gaming companies to attract audiences in highly interactive out of home (OOH) environments. Programmatic (DOOH) offers a sophisticated, more targetable, measurable and impactful way to reach precise audiences outside the home. In addition to offering unparalleled targeting and measurement capabilities on a global scale, it also opens new revenue streams for media owners to drive additional programmatic revenue.

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AD NETWORKS

Hubvisor Enters a New Expansion Phase with a Game-Changing Ad Tech Product Line Used by Half of the Top 30 Publishers in France.

Hubvisor | September 19, 2022

Hubvisor announces today the reconfiguration of its solutions around three flagship products: MAESTRO, LENSE and DIRECT PATH. These products have been carefully crafted and are used by half of the top 30 publishers in France, including Le Figaro, Dailymotion, Adevinta/Leboncoin, TF1, and many more. These three products form a suite of never-seen-before ad tech products and are therefore only available in an all-in-one format. MAESTRO is the ultimate orchestration system for publishers. It features dozens of homemade technologies, including a wrapper and countless optimisation modules). Like an orchestra conductor, it is : Neutral: Maestro harmonises the competition between all the vendors that a publisher already has. Simple: Maestro can be activated in a few days, on all types of environments and formats. - Efficient. Maestro brings an average revenue increment of +60% by combining all available optimisation bricks. This is achieved without any additional demand from the publisher's existing partners. LENSE is a game changing dashboard. It allows the publisher to consult in real time everything that MAESTRO does and the metrics related to the publisher's digital advertising: The revenues generated and the dimensions of their source (be it bidders, DSPs, buyers, advertisers, sites, locations or environment) communicated by the publisher's partners are aggregated and rendered via an intuitive interface. Web performance of the publisher's advertising, including the time response of each partner and SSP. Analysis of future optimisation opportunities for the publisher. A complete deployment history to observe and store, in real time, the full granularity of what MAESTRO executes. A complete historical view of the deployments Hubvisor’s team made. Controls on the MAESTRO wrapper : managing floor prices and stopping bidders on certain inventories has never been easier. DIRECT PATH is Hubvisor's revolutionary SPO system. It allows a technical disintermediation of the value chain. It guarantees direct communication between the DSP’s purchasing systems and the publisher without the intervention of third party servers. DIRECT PATH allows to : Significantly reduce the costs incurred in the value chain. Significantly reduce latency due to servers. Significantly reduce the energy consumption of the programmatic value chain. - Guarantee total transparency of information between the buyer and the publisher - Guarantee an optimal identification rate close to 100% (cookie match) in the absence of intermediate servers in the value chain. Sylvain Travers, founder and CEO of Hubvisor, commented, "This reconfiguration aims to clarify our activities and make them more accessible to international publishers. We have taken great care to develop these breakthrough innovations over the past three years, and we now want to make them accessible to as many people as possible”. Sylvain Travers, founder and CEO of Hubvisor, commented, "This reconfiguration aims to clarify our activities and make them more accessible to international publishers. We have taken great care to develop these breakthrough innovations over the past three years, and we now want to make them accessible to as many people as possible”. About Hubvisor Founded in 2017, Hubvisor is a Publisher focused ad tech provider driving yield through fair auction dynamics and increased insight within the monetisation stack. This is done through a state-of-the-art header bidding wrapper and dozens of technical modules meant to simplify publishers’ daily operations all the while scaling up their ad business. Our mission at Hubvisor is to help publishers regain control of how their inventory is valued. We believe in transparency for all, optimal and fair yields and maximum performance for our Publishers.

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AD NETWORKS

Targetspot Doubles Down on Podcasts

Targetspot | September 23, 2022

Targetspot (formerly AudioValley) (Paris:ALTGS) (Brussels:ALTGS), a global player in AdTech and digital audio monetisation, is strengthening its position in podcast monetisation by adding new resources to its US marketplace and entering into a series of partnerships in the UK and France. A particularly dynamic segment of the digital audio industry, podcasts are now a major growth area for the Group. In North America, the Targetspot podcast marketplace has been refined to fully meet the expectations of advertisers who are attracted to this immersive and engaging medium and are looking to buy space from multiple podcast publishers. It now offers them a transparent environment to deliver massive, targeted campaigns at competitive prices. Dominick Milano, SVP, Sales, and Business ​Development North America : “As we have continued to expand our podcast supply, we have simultaneously been improving both show level transparency and category accuracy. This means buyers can have further confidence in buying what they are targeting, and having greater visibility in the actual shows where ads are running.” Dominick Milano, SVP, Sales, and Business ​Development North America : “As we have continued to expand our podcast supply, we have simultaneously been improving both show level transparency and category accuracy. This means buyers can have further confidence in buying what they are targeting, and having greater visibility in the actual shows where ads are running.” The Targetspot podcast marketplace now reaches over one billion monthly impressions in North America from renowned publishers such as Spreaker, Empire, Salem, Bonneville or CBC, with a catalog of over 56,000 different podcasts. Two new partnerships in the UK In the UK, partnerships with two new publishers, Sport Social Podcast Network and WIZARD Radio Media, will expand advertising inventory with topics that are popular with advertisers and agencies. Targetspot now offers them the opportunity to reach a wide-ranging audience of sports fans through its alliance with dedicated podcast specialist Sport Social Podcast Network. With WIZARD Radio Media, which broadcasts the most popular teenage web radio station in the UK, Targetspot is strengthening its focus on the "Generation Z" target group through high-quality podcasts. A stronger position in native podcasting in France Already a key player in the monetisation of radio replay podcasts through its exclusive partnership with Radio France, Targetspot is strengthening its catalogue of digital native podcasts in France and Belgium. The Group is marketing three new programmes produced by Paradiso Media and Brut (100% digital media designed for social networks), which had an excellent summer performance on listening platforms. Targetspot has also partnered with the French platform Audiomeans, the leading independent podcast hosting and distribution company in terms of listening volume. Group Chairman and founder Alexandre Saboundjian comments : “Revenues from podcasts made up 28% of Targetspot's turnover in the first half of 2022, compared to 19% for the whole of 2021. The many partnerships forged in recent weeks will further accelerate our increasing influence in this high-potential channel. Podcasts bring together an audience that is both highly engaged and highly qualified, offering agencies and advertisers unprecedented targeting capabilities. With its turnkey Targetspot Podcast Marketplace solution, our Group has become a key player in podcast monetisation.” About Targetspot Targetspot, an AdTech group company listed on the Brussels and Paris stock exchanges, has been a leader and pioneer in digital audio since 2007. Targetspot connects brands to their target audiences via an inventory of leading publishers across all areas of digital audio. Through its proprietary technologies, Targetspot provides end-to-end integration between advertisers and publishers, for contextually targeted, cookie-free campaigns involving both direct and programmatic buying. Targetspot is also a leader in audio streaming, its Shoutcast brand enabling over 85,000 radio stations to be streamed online. Targetspot is operational in 9 countries and employs around 100 people worldwide.

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Spotlight

Since AT&T debuted a campaign with the very irst banner ad in 1994, the world of advertising has never been the same. With the advent of advertising technology, new channels and devices started to ofer diferent ways for advertisers to connect with customers. From the pop-up-happy 90s to Google’s debut in 1998 and Facebook’s launch in 2004, there has been one clear direction for ad-tech: personalization. But how are advertisers working toward that direction? And what is the state of ad-tech going to be in 2019 and beyond?

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