Clickbooth.com LLC Announces Rebrand of Clickbooth, Adperio, and Ignite OPM Into Perform[cb]

prnewswire | February 25, 2020

Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates and partners. Perform[cb]'s vision is to empower brands to acquire new customers through incremental digital channels on a pay-for-results model. Perform[cb] will continue to develop its proprietary platform and focus on building their highly curated partner marketplace, allowing marketers to leverage "cost-per" pricing that aligns with customer lifetime value.

Spotlight

You will often see that your items are having a good number of clicks and orders. But, if there are repeated purchases?
Isn’t it that great! There are millions of items out there and it's pretty normal for a customer to lose track to purchase a product again later. To solve this issue, amazon offers an option in their Display ads to retarget those customers.


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MOBILE ADVERTISING, AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT

Estrella Media Taps FreeWheel to Accelerate Growth of Connected TV Advertising for Its Spanish Language Digital Channels

Estrella Media, Inc. | December 15, 2022

Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US, today announced that it has partnered with FreeWheel, a global technology platform for the TV advertising industry, to expand its connected TV (CTV) advertising business. The partnership will enable both companies to elevate and support the enormous growth of Hispanic CTV across the valuable Estrella Media platforms thru EstrellaTV, Estrella News, Cine EstrellaTV, Estrella Games and the EstrellaTV App. Estrella drove over 1.33 billion streaming minutes of its original content in November with a third of it on CTV, including the hit reality series Rica Famosa Latina, the venerated Premios de la Radio Regional Mexican music awards, the scripted Latin comedy Norteados con Don Cheto and five daily news shows on Estrella News including 24 Horas. While more and more households across the US consume CTV, there has also been a critical consumption shift within Hispanic households. According to Nielsen research, Hispanic households over-index on CTV consumption compared to the average US household. Per Horowitz Research, seven in 10 Hispanic TV content viewers watch Spanish-language programming, up 11% from last year. Furthermore, the share of Hispanic TV content viewers who rely only on streaming has continued its upward trajectory: 38% of Hispanic only subscribe to streaming services and not to an MVPD. Today, Estrella is one of the largest US producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content. By leveraging FreeWheel’s advanced technology, the media company is on track to accelerate its growth into the valuable CTV space across FAST and AVOD. "Our passionate audience is watching more CTV than ever before,” said René Santaella, Chief Digital & Streaming Officer. "We need to make sure they get an excellent free ad-supported experience surrounding the content they love. FreeWheel is helping our ad sales operation achieve better ROI on CTV so everyone wins.” FreeWheel will power Estrella’s comprehensive revenue strategy for direct and programmatic monetization to reach Hispanic audiences, including all CTV and OTT inventory. "As audiences fragment across screens, programmers and advertisers need solutions that can help them find and scale this viewership across CTV. Estrella is seeing significant growth with the important US Hispanic market across its CTV audiences. We're thrilled to be a key partner to help the company drive and monetize this business.” Katy Loria, Chief Revenue Officer at FreeWheel. About Estrella Media, Inc. Estrella Media is a leading Spanish-language media company and one of the largest US producers of Spanish-language video and audio content for multiplatform distribution worldwide, with over 20,000 hours of original video content. Estrella Media's content studio feeds all its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen in over 60 million US households on 16 owned or operated stations and 33 affiliated stations, as well as through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the US; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the US In 2021, Estrella Media's digital content surpassed one billion viewership minutes.

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SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH

Nextech AR 3D Swirl Ad Achieves Breakthrough With Over 1 Million Ad Views

Nextech AR | December 21, 2022

Nextech AR Solutions Corp., a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D model services is pleased to announce a record-setting number of views for a single 3D/AR ad. The client, Hearst UK who publishes 21 brands including Good Housekeeping, Esquire, ELLE, Harper’s Bazaar and Cosmopolitan used a 3D model created by Nextech’s technology of a Dr. Martens Boot for an ad campaign, which garnered over 1 million 3D model views on the site. The ad used Nextech’s ARitize Swirl, a swirling (rotating) 3D asset on the header or page of an ecommerce website. In a few simple steps, any customer can create a fully interactive ARitize Swirl 3D/AR banner using their existing 3D models and embed them into their ecommerce website to create 6X higher purchase intent, increase conversions and click-through rates. This successful client use by a major brand and agency paves the way for another revenue stream tied to ecommerce advertising by offering a simple no-code integrated way for the Company’s 3D models to be used for immersive ads on the web or on social sites, Tik Tok, Instagram, Snap and Meta. Nextech AR CEO Evan Gappelberg commented, “1 million 3D model views on a single 3D model is HUGE!. By comparison Nextech has served up 6.2 million 3D model views for over 20,000+ 3D models without the swirl ad. The ability for our 3D model clients to easily create web banners and social media swirl ads using their existing 3D models is yet another competitive edge for Nextech and further positions us as the leading global 3D model company.” He continues, “Our ARitize 3D platform provides our clients with the one-stop solution for everything 3D. Today’s breakthrough swirl-ad news is yet another indication of the revenue potential of our 3D solutions and further sets the stage for a breakout year in 2023.” ARitize 3D’s patent-pending technology leverages Artificial Intelligence (AI) to enhance the building of quality 3D models from simple 2D photos at scale for ecommerce websites. It is a disruptive end-to-end solution for the Augmented Reality (“AR”) industry. Through a simple JavaScript tag integration, product photos are automatically onboarded, and 3D models are created for each product and then hosted on ARitize 3D’s cloud. With a 3D model, clients can interact with the product to see every detail: turn it, spin it, zoom in, zoom out, leading to 40% lower product returns, 93% higher click-through rate and a 90% reduction in product photography costs. The Company believes that this value creation and ROI are leading to the rapidly growing demand for the Company's 3D technology. Transform your online store into a dynamic virtual showroom. 3D models allow customers to see products from every angle and position them in their own space prior to purchasing. It's an exciting, immersive shopping experience that keeps customers more engaged, and better informed and helps your brand stand out from the competition. About Nextech AR Nextech AR Solutions is the engine accelerating the growth of the Metaverse. Using breakthrough AI, Nextech AR is able to quickly, easily and affordably ARitize (transform) vast quantities and varieties of existing assets at scale making products, people and places ready for interactive 3D use, giving creators at every level all the essential tools they need to build out their digital AR vision in the Metaverse. Our platform agnostic tools allow brands, educators, students, manufacturers, creators, and technologists to create immersive, interactive and the most photo-realistic 3D assets and digital environments, compose AR experiences, and publish them omnichannel. With a full suite of end-to-end AR solutions in 3D Commerce, Education, Events, and Industrial Manufacturing, Nextech AR is in a unique position to meet the needs of the world’s biggest brands and all Metaverse contributors.

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SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH

MobileFuse Unveils Latest SDK and Mediation Adapters, Provides New Premium Inventory and Advertising Solutions to Publishers and Advertisers

MobileFuse | December 16, 2022

MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today unveiled its latest mobile SDK, mediation adapters, and proprietary video player. These solutions reduce friction and enable all mobile app publishers and mediation platforms to access MobileFuse's premium inventory and secure more revenue. The MobileFuse SDK and mediation adapters showcase the company's commitment to providing publishers and advertisers with innovative tools that drive results. Current publishing partners successfully implemented the new SDK in minutes, and saw fill rates more than double. Additionally their eCPMs grew by 20% or more over similar placements not utilizing an SDK. These results occurred whether a publisher managed their own ad waterfall, or used a major mediation platform. With the SDK, app publishers can now access: duoBid: Allows advertisers to run video ads in previously slated, larger static banner inventory, enabling them to have additional access to video scale at a lower cost. Additionally, since duoBid selects the best performing ad regardless of whether it is static or video, publishers secure higher CPMs and maximize revenue opportunities. Proprietary Video Player: Offers a state-of-the art video player, specifically designed for in-app mobile experiences. It comes equipped with full VAST capabilities, ensuring publishers will not need to support their own video player for ads moving through MobileFuse, tapping into new ways to monetize and drive revenue. Rich Media Support: Supports the latest version of MRAID, ensuring the best user experience for interactive and dynamic ads. Lightweight: Delivers industry leading performance; MobileFuse's SDK adds under 1 MB of weight to an app. This is significantly below the average weight of a typical mobile SDK. Bleeding Edge Technology: In addition to MRAID and duoBid capabilities, the MobileFuse SDK supports the latest and greatest mobile technologies, such as OMSDK and VAST. This ensures users have the best performance and insights possible. "MobileFuse's SDK, integrated through a AppLovin MAX Custom Adapter, has yielded immediate success for our app. The SDK is generating higher fill rates, eCPM, CTR, and five times more revenue on a similar amount of bid requests than our oRTB connection," said Amy Nicole Hernandez, CFO & VP Business Operations at TextMe. "The implementation process was easy, and their team was responsive and always willing to help along the way." MobileFuse's proprietary video player is exclusively available through the SDK, however the company's mediation adapters simplify the process of integrating with leading mediation platforms. "We're driving innovation, and are at the forefront of bringing new inventory options to publishers and advertisers alike. Additionally, our SDK and mediation adapters set a new industry standard for ease of integration and performance," said Ken Harlan, founder and CEO of MobileFuse. "We are proud to address the evolving needs of our customers, and to remain vigilant around consumer privacy." About MobileFuse MobileFuse is one of the largest in-app advertising and CTV platforms. The company serves leading brands, agencies, bidders, and app developers across a variety of verticals. MobileFuse empowers its clients by reaching highly curated and receptive audiences via unique solutions combining moments-based targeting, patented location verification, custom creative, and data-driven insights across a large location-based in-app and CTV exchange. Founded in 2009, MobileFuse is headquartered in New York City and has offices throughout the U.S. In 2022, the company achieved carbon negative status.

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AD TECH AND MARTECH

AiAdvertising Campaign Performance Platform Helps Drive Results for Act! Software

Act!, AiAdvertising | November 14, 2022

AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, today announced its early success in helping drive the expansion stage of the Act! CRM and Marketing Automation Platform. Together they are pushing the envelope on what is possible in digital advertising and marketing by embracing AI to advance audience creation and persona-driven targeting with AI-informed models that are delivering real result. “Every company, and certainly every marketer, is seeking growth,” said Act! CMO Steve Martin. “Every company, and certainly every marketer, is seeking growth,” said Act! CMO Steve Martin. “With AiAdvertising, we have found an innovative partner who enables our growth ambitions with next-generation AI/ML-enabled AdTech via their Campaign Performance Platform. As Act! pursues its growth goals, we’re excited to be partnering with an innovative leader in persona-driven digital advertising and marketing,” added Martin. “AiAdvertising continues to advance our efforts with AI-informed models that are delivering real returns for us.” “We have achieved immediate and consistent results with AiAdvertising. These programs have contributed significantly to our lead volume and at a lower cost per lead. This has led directly to thousands of new prospects being introduced to the upgraded Act! product portfolio. AiAdvertising has fundamentally changed the way we target our promotions and has proven that persona-driven campaigns are not only more effective, but also lower our cost to acquire new customers. It’s a win/win,” concluded Martin. “Act! is yet another successful example of how we are becoming the platform of choice for performance driven CMO’s. We provide an end-to-end solution which harnesses the power of AI and provides full transparency of what is working, what is not, and what to do next,” said AIAD CEO Jerry Hug. “Consistent with their roots, and to their credit, they are innovators and early adopters, and we are looking forward to helping them achieve their ambitious growth goals,” Hug added. About Act! Act! is the leading CRM and Marketing Automation platform that empowers small and midsize businesses to market better, sell more, and create customers for life. For more information about Act! Please visit www.act.com. About AiAdvertising AiAdvertising, Inc. (OTC: AIAD) is a next-generation AdTech company that is harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders. We are focused on eliminating waste and maximizing the return on digital ad spend. Our flagship product, the Campaign Performance Platform, is a subscription-based, end-to-end Ad Management solution. The platform empowers brands and agencies to easily target, predict, create, scale, and measure hyper-personalized campaigns. For more information about the Company, please visit www.AiAdvertising.com or our LinkedIn or Twitter pages.

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Spotlight

You will often see that your items are having a good number of clicks and orders. But, if there are repeated purchases?
Isn’t it that great! There are millions of items out there and it's pretty normal for a customer to lose track to purchase a product again later. To solve this issue, amazon offers an option in their Display ads to retarget those customers.

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