Dentsu Aegis to close 2016 with billing of Rs4,500 crore

Saumya Tewari | December 31, 2016

Dentsu Aegis to close 2016 with billing of Rs4,500 crore
With an approximate billing of Rs4,500 crore for the year 2016, big ticket account wins and a slew of acquisitions in digital, creative and public relations segments, Dentsu Aegis Network is on a roll. And Ashish Bhasin, chairman and chief executive, Dentsu Aegis Network (DAN) South Asia is upbeat about his ambitious target of dethroning the Interpublic Group of Companies (IPG) from the number two spot by 2017. We are definitely meeting the target well before time. In the last three years, we have been the fastest growing group in the country with our growth rate being three times higher than the market,” said Bhasin who took over the operations of Dentsu India in June last year.The Indian advertising industry stands at Rs48, 000 crore growing at the rate of 12%.

Spotlight

In part six of a nine-part video series, CEP Senior Adviser Dr. Hany Farid, a professor at the University of California at Berkeley, asserts that the current business model for tech companies, free services in exchange for personal data, has created an Internet “wild west.”


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In part six of a nine-part video series, CEP Senior Adviser Dr. Hany Farid, a professor at the University of California at Berkeley, asserts that the current business model for tech companies, free services in exchange for personal data, has created an Internet “wild west.”

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