ADVERTISER PLATFORMS

Digital Marketing Firm Crystalead Partners More Publishing Sites to Enhance Exposure to Digital Content Published through the Company's Platform

Crystalead | February 16, 2021

During the previous several months, a sharp rise in digital marketing activity was recorded around the world. Therefore, Crystalead, a dominant firm in the industry, has announced that it is taking measures to enhance exposure to digital content distributed through the organization's platform. Presently, advertisers deciding to work with Crystalead enjoy a much larger potential audience, accordingly upgrading possibilities of profit from digital marketing.

This measure is a result of agreements between Crystalead and dominant online publishers, enabling Crystalead's content to reach new audiences. "The fact that we are seeing a rise in demand for our online advertising platform," commented Crystalead spokesperson Jonathan Greenwood, "does not in any way mean that we're going to stop improving it. Quite the contrary - with our clients' trust at our backs, we are continuing to better the services we provide."

Ensuring visibility in a virtual reality
Crystalead has gained worldwide recognition for bringing lead generation, as a methods for earning a income for freelancers, to the spot it is today. With Crystalead's platform, digital marketers can give their skills to work, and offer services to organizations searching for new clientele online. The platform is a simple, 3-step mechanism which makes advertising content in accordance with the marketer's desire, and spreads it effectively to partner publishers around the world.

About Crystalead
Founded in 2020, digital marketing firm Crystalead has already managed to base its status as a world-renowned name in the industry, with a growing number of users choosing to sign up for the company's services every month. Due to its fast rise to dominance, the company announced toward the end of last year that it would be taking steps to broaden services and options offered to clients, as well as to upgrade its platform's accessibility and the support it provides. In 2021, Crystalead continues to enjoy favorable feedback from customers, as can be seen in reviews posted on leading consumer websites.

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Targetspot Doubles Down on Podcasts

Targetspot | September 23, 2022

Targetspot (formerly AudioValley) (Paris:ALTGS) (Brussels:ALTGS), a global player in AdTech and digital audio monetisation, is strengthening its position in podcast monetisation by adding new resources to its US marketplace and entering into a series of partnerships in the UK and France. A particularly dynamic segment of the digital audio industry, podcasts are now a major growth area for the Group. In North America, the Targetspot podcast marketplace has been refined to fully meet the expectations of advertisers who are attracted to this immersive and engaging medium and are looking to buy space from multiple podcast publishers. It now offers them a transparent environment to deliver massive, targeted campaigns at competitive prices. Dominick Milano, SVP, Sales, and Business ​Development North America : “As we have continued to expand our podcast supply, we have simultaneously been improving both show level transparency and category accuracy. This means buyers can have further confidence in buying what they are targeting, and having greater visibility in the actual shows where ads are running.” Dominick Milano, SVP, Sales, and Business ​Development North America : “As we have continued to expand our podcast supply, we have simultaneously been improving both show level transparency and category accuracy. This means buyers can have further confidence in buying what they are targeting, and having greater visibility in the actual shows where ads are running.” The Targetspot podcast marketplace now reaches over one billion monthly impressions in North America from renowned publishers such as Spreaker, Empire, Salem, Bonneville or CBC, with a catalog of over 56,000 different podcasts. Two new partnerships in the UK In the UK, partnerships with two new publishers, Sport Social Podcast Network and WIZARD Radio Media, will expand advertising inventory with topics that are popular with advertisers and agencies. Targetspot now offers them the opportunity to reach a wide-ranging audience of sports fans through its alliance with dedicated podcast specialist Sport Social Podcast Network. With WIZARD Radio Media, which broadcasts the most popular teenage web radio station in the UK, Targetspot is strengthening its focus on the "Generation Z" target group through high-quality podcasts. A stronger position in native podcasting in France Already a key player in the monetisation of radio replay podcasts through its exclusive partnership with Radio France, Targetspot is strengthening its catalogue of digital native podcasts in France and Belgium. The Group is marketing three new programmes produced by Paradiso Media and Brut (100% digital media designed for social networks), which had an excellent summer performance on listening platforms. Targetspot has also partnered with the French platform Audiomeans, the leading independent podcast hosting and distribution company in terms of listening volume. Group Chairman and founder Alexandre Saboundjian comments : “Revenues from podcasts made up 28% of Targetspot's turnover in the first half of 2022, compared to 19% for the whole of 2021. The many partnerships forged in recent weeks will further accelerate our increasing influence in this high-potential channel. Podcasts bring together an audience that is both highly engaged and highly qualified, offering agencies and advertisers unprecedented targeting capabilities. With its turnkey Targetspot Podcast Marketplace solution, our Group has become a key player in podcast monetisation.” About Targetspot Targetspot, an AdTech group company listed on the Brussels and Paris stock exchanges, has been a leader and pioneer in digital audio since 2007. Targetspot connects brands to their target audiences via an inventory of leading publishers across all areas of digital audio. Through its proprietary technologies, Targetspot provides end-to-end integration between advertisers and publishers, for contextually targeted, cookie-free campaigns involving both direct and programmatic buying. Targetspot is also a leader in audio streaming, its Shoutcast brand enabling over 85,000 radio stations to be streamed online. Targetspot is operational in 9 countries and employs around 100 people worldwide.

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AD TECH AND MARTECH

AiAdvertising Campaign Performance Platform Helps Drive Results for Act! Software

Act!, AiAdvertising | November 14, 2022

AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, today announced its early success in helping drive the expansion stage of the Act! CRM and Marketing Automation Platform. Together they are pushing the envelope on what is possible in digital advertising and marketing by embracing AI to advance audience creation and persona-driven targeting with AI-informed models that are delivering real result. “Every company, and certainly every marketer, is seeking growth,” said Act! CMO Steve Martin. “Every company, and certainly every marketer, is seeking growth,” said Act! CMO Steve Martin. “With AiAdvertising, we have found an innovative partner who enables our growth ambitions with next-generation AI/ML-enabled AdTech via their Campaign Performance Platform. As Act! pursues its growth goals, we’re excited to be partnering with an innovative leader in persona-driven digital advertising and marketing,” added Martin. “AiAdvertising continues to advance our efforts with AI-informed models that are delivering real returns for us.” “We have achieved immediate and consistent results with AiAdvertising. These programs have contributed significantly to our lead volume and at a lower cost per lead. This has led directly to thousands of new prospects being introduced to the upgraded Act! product portfolio. AiAdvertising has fundamentally changed the way we target our promotions and has proven that persona-driven campaigns are not only more effective, but also lower our cost to acquire new customers. It’s a win/win,” concluded Martin. “Act! is yet another successful example of how we are becoming the platform of choice for performance driven CMO’s. We provide an end-to-end solution which harnesses the power of AI and provides full transparency of what is working, what is not, and what to do next,” said AIAD CEO Jerry Hug. “Consistent with their roots, and to their credit, they are innovators and early adopters, and we are looking forward to helping them achieve their ambitious growth goals,” Hug added. About Act! Act! is the leading CRM and Marketing Automation platform that empowers small and midsize businesses to market better, sell more, and create customers for life. For more information about Act! Please visit www.act.com. About AiAdvertising AiAdvertising, Inc. (OTC: AIAD) is a next-generation AdTech company that is harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders. We are focused on eliminating waste and maximizing the return on digital ad spend. Our flagship product, the Campaign Performance Platform, is a subscription-based, end-to-end Ad Management solution. The platform empowers brands and agencies to easily target, predict, create, scale, and measure hyper-personalized campaigns. For more information about the Company, please visit www.AiAdvertising.com or our LinkedIn or Twitter pages.

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AD NETWORKS

Tylie Ad Solutions Announces Strategic Integration with Peach

Tylie Ad Solutions, Peach | September 29, 2022

Leading ad tech service provider Tylie Ad Solutions and Peach, a global market leader in video advertising workflow and delivery, today announced a new technology integration using Peach’s API to automate and streamline workflow, effectively speeding up error-free global delivery of broadcast assets and Traffic and Clearance services. Developed specifically for Tylie client Airbnb, the integration empowers Tylie to perform as an international advertisers’ traffic department, with capabilities to centralize asset storage, post production workflow, and activate global campaigns across the United States, Europe and Latin America. Previously, Airbnb distributed their domestic campaigns globally by engaging multiple entities and various workflows. Now, thanks to Tylie’s integration using Peach’s Partner API, Airbnb is launching campaigns from within the Tylie Tandem platform, marking a streamlined option for international activation. The integration is available to all Tylie clients. The announcement follows Tylie’s Q2 alliance with The TEAM companies, which enables music, talent and element rights directly from within Tylie Tandem, a collaborative cross-screen management platform. “Tylie continues to push for greater flexibility and improved options for our clients,” said Tyler Savage, President of Tylie Ad Solutions.” “Tylie continues to push for greater flexibility and improved options for our clients,” said Tyler Savage, President of Tylie Ad Solutions.” This integration adds key global capabilities to Tylie’s offerings, helping us offer flexible solutions that meet the unique needs of our clients while saving both time and budget while eliminating inefficiencies.” Doug Conely, Chief Product and Technology Officer at Peach, said: “Advertisers and agencies want to work with software tools that they know will save them time and money and provide the technological capabilities they need to deliver campaigns. Integrations like this, with an open ecosystem mindset, enable partners like Peach and Tylie to support their clients."

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Hivestack expands business in Brazil by signing new SSP, RZK Digital

Hivestack | November 03, 2022

Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater São Paulo. This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate campaigns via private marketplace deals (PMP). Currently, RZK Digital delivers over 210 million weekly impressions to captive urban audiences within bus terminals in São Paulo. Collaborating with them on a shared goal to reach international buyers, Hivestack’s full stack of programmatic DOOH technology solutions operating in over 25 markets globally will allow brands, agencies and omni-channel DSPs to purchase RZK Digital’s inventory at scale. Audience metrics made available by RZK Digital originate from 1st party sensors and are enriched with Hivestack´s mobile planning and attribution tools, offering real omni-channel metrics and the highest current standards on data transparency and privacy. Due to the huge success experienced along the last year, RZK Digital has recently announced it will expand to new bus terminals within São Paulo to triple its current impression inventory in this top Latin American DMA. Hector Gonzalez, Chief Revenue Officer, USA and LatAm at Hivestack commented: “We're thrilled about our new partnership with the amazing team at RZK Digital. As a business, we are in the unique position to be able to bring our media owner partners new organic opportunities from within the immensely growing programmatic DOOH business in Brazil but also from the 25+ countries Hivestack is well positioned in and growing. We're excited to partner with media owners like RZK Digital that offer high quality venues/screens and impressions with high impact, in high trafficked areas within their country/market. Through partnerships like this, we are opening up the opportunity to leverage our audience data and insights to maximize each DOOH opportunity at scale to reach the right audience with the right dynamic creative at the right time.” Eduardo Mantegazza, CEO of RZK Digital commented: “Since our inception as a company, our focus has been to build a data adtech that extracts value from the flow of people." Eduardo Mantegazza, CEO of RZK Digital commented: “Since our inception as a company, our focus has been to build a data adtech that extracts value from the flow of people. As founder and CEO, I am very happy to see RZK establish such an important international partnership in our search for digitalization of the OOH media in Brazil.Plugging our business into the Hivestack network will not only improve business results and accountability for our clients, but also enrich the way in which companies perceive and plan to invest into the DOOH space.” Leveraging data and technology offered by programmatic DOOH, brands are transitioning into more defined and measurable ways of connecting with their audiences at scale. Brazil represents a strong market for the OOH industry responsible for 30% of total OOH ad spend globally. Hivestack recently launched its full programmatic DOOH operations in Brazil, offering advertisers data-driven targeting solutions, agile buying models and unprecedented audience measurement capabilities and media owners a platform to offer their inventory to buyers in over 25 global markets through flexible mediums.

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