AD TECH AND MARTECH

Evaluate and Track Advertising Companies | View Company Insights for 1,000+ Advertising Service Providers | BizVibe

BizVibe | November 12, 2021

BizVibe
BizVibe has made available 1,000+ company profiles for the advertising services category on its B2B platform. Companies listed in this category are primarily engaged in providing various types of advertising services (such as advertising copywriting, photography, etc.). Companies which manufacture various advertising-related products are also included in the category.

Each profile is free to view and packed with high-quality insights, providing businesses with detailed company information. Users can take advantage of these insights to identify, target, and connect with the right companies who provide advertising services. This company information includes employee insights, company competitors, the impact of emerging trends and challenges, the latest news, and more.

Free Insights Included for all Advertising Services Company Profiles:

  • List of product and service category offerings and primary operating industries
  • Risk of doing business score across four different metrics
  • List of key executives and their roles within the company
  • Company financials and general organizational information
  • Global, national, and regional competitors
  • List of key clients
  • Top trends and challenges within operating industry and expected influence on business impact
  • Latest company news with the ability to sign up for timely news alerts

Advertising Services Companies on BizVibe

BizVibe's platform contains 30M+ company profiles, spanning across 200+ countries, categorized into 40,000+ products and services. There are 1,000+ company profiles related to advertising services on BizVibe, covering 20+ related categories. Each company profile contains detailed insights dedicated to helping procurement and sales teams find trusted suppliers and target sales prospects.

Examples of advertising services profiles that can be discovered on BizVibe include companies that specialize in:

  • Advertising copywriting services
  • Advertising photography services
  • Digital advertising services
  • Direct mailing services
  • Aerial advertising services
Company Profiles for Buyers and Sellers

BizVibe's modern B2B platform is designed to help both global buyers and sellers. Powered by the latest best-in-class solutions, BizVibe provides outstanding product features for both category managers and sales professionals.

Features for Buyers:

  • Quickly discover the right suppliers
  • Create short lists and custom alerts
  • Mitigate supplier risk and evaluate suppliers
  • Send RFIs/RFPs
Features for Sellers:

  • Target the right sales prospects
  • Qualify leads
  • Analyze buyer potential
  • API integration and data enrichment
About BizVibe
BizVibe has been conceptualized and built by a team based out of Toronto, Bangalore, and London. We are a branch of Infiniti Research and have dedicated units in all three locations. BizVibe helps buyers find the most relevant suppliers from around the world and help sellers target prospects who need their products and/or services.

Spotlight

Are you asking the question, what is pay-per-click advertising? What is PPC? Our goal with this video tutorial is to show you everything you need to know in order to understand Pay Per Click Advertising. This video is part of our beginner marketing series through Surfside PPC, where we cover digital marketing topics with a high-level overview. If you continue to follow along with all of our marketing tutorials, you can master online marketing faster than ever. Pay Per Click Advertising is most prominent through channels like Google AdWords, Bing Ads, Facebook Ads, and Pinterest Ads. There are a ton of PPC Advertising channels large and small, but these are generally the largest.


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PROGRAMMATIC ADVERTISING

HUMAN Acquires Anti-Malvertising Leader, clean.io, to Enhance Protection Across the Media Ecosystem

HUMAN Security, clean.io | November 04, 2022

HUMAN Security, Inc. (formerly White Ops) — the global leader in safeguarding enterprises from digital attacks with modern defense — today announced the acquisition of clean.io, the industry leader in protection against malvertising and e-commerce fraud. By adding clean.io’s products to the Human Defense Platform, HUMAN is furthering its vision to safeguard the advertising ecosystem from a full range of fraud and abuse by disrupting the economics of cybercrime and ensuring the industry’s $500 billion annual ad spend reaches real humans rather than funding criminal schemes. The acquisition is the third strategic market move HUMAN has made this year, beginning with the announcement of a $100 million growth funding round led by WestCap and NightDragon followed by the merger with PerimeterX, which included a $100 million debt facility from Blackstone Credit. Terms of the acquisition were not disclosed. When the programmatic advertising ecosystem is used by cybercriminals to deliver malware to end-users via ads, it is known as malvertising. While malvertising increases the risk of compromise by exposing users to malware, it also reflects poorly on the brands and platforms delivering the ads, creating a significant brand reputation problem. By joining forces, HUMAN and clean.io have unlocked real-time anti-malvertising to stop fraud at the source, an offering that doesn’t exist in the market today. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “By teaming up with clean.io, HUMAN is gaining significant talent with deep domain expertise along with increased signal across the internet, enhancing our collective protection capabilities for our customers across the entire digital ecosystem.” clean.io employs real-time behavioral protections on page, as opposed to static creative reviews and pre-scanning techniques offline. This methodology allows for the detection and blocking of novel threats, and is all done via a simple and maintenance free integration. clean.io powers protection for more than 125 billion impressions monthly across millions of websites and mobile applications globally. Combined with HUMAN’s programmatic footprint and visibility of more than 20 trillion digital interactions per week and the two companies’ superior detection and threat intelligence capabilities, the addition of clean.io’s technology to the HUMAN Defense Platform will make malvertising incredibly costly for bad actors and enhance protection across the media ecosystem. Industry leaders also applauded the move. “HUMAN and clean.io have long been strategic partners to help combat two of the most important problems we face in programmatic advertising: malvertising and fraud. This type of consolidation in the ecosystem is welcome news and brings with it a true and holistic, 360-degree approach to fighting cybercrime.” said Ron Lissack, SVP, Chief Architect | Tech Leadership at Xandr. Sr. Director of Product Management at Xandr Sanmati Ananthamurthy also added, “The combined threat lens and mitigation that both HUMAN and clean.io provide, alongside our proprietary tools and processes, only further solidifies where the industry needs to be advancing towards.” “There has never been a stronger need for collective protection against cybercriminals. Since our founding in 2017, clean.io’s mission has been to put an end to malicious code and to protect the customer experience, revenue and brand from the latest threats,” said clean.io Co-founder and CEO Geoff Stupay, who will serve as Vice President of Media Strategy for HUMAN. “To that end, we are thrilled to be joining forces with HUMAN. Our combined lens, telemetry and mitigation across the ecosystem will deliver the most effective and comprehensive protection for our combined customers.” HUMAN leverages modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Examples include taking down Scylla — an attack targeting a number of advertising SDKs within apps available via both Google’s Play Store and Apple’s App Store. HUMAN disrupted the PARETO operation — the most sophisticated CTV botnet ever found — in cooperation with Roku and Google. 3ve was brought down together with the FBI, Google, Facebook and many others in the industry. The takedown of Methbot recently culminated in the sentencing of the self-proclaimed ‘King of Fraud’ to 10 years in prison. “With the clean.io acquisition, the Satori team will gain invaluable talent and threat intelligence. This will help us defend our customers from future attacks and support disruption efforts like 3ve, Methbot, PARETO, and most recently, Scylla,” said HUMAN Vice President of Satori Threat Intelligence and Research Gavin Reid. “We’re looking forward to expanding our investigative power and strengthening our takedown mechanisms to continue safeguarding all of our clients and the industry as a whole.” As a cybersecurity company looking to achieve end-to-end protection across the supply chain, HUMAN is making strategic acquisitions to provide enhanced protection against automated threats for customers. The acquisition of clean.io, its anti-malvertising capabilities, client-side JavaScript behavioral analysis and mitigation expands HUMAN’s existing protections for publishers, platforms and brands. The acquisition also accelerates HUMAN’s leadership position, offering the most comprehensive protection earlier in the attack cycle against all forms of digital attacks including bots, fraud, account abuse and now, malvertising. To learn more about HUMAN’s acquisition of clean.io, see the joint blog from Tamer Hassan, HUMAN’s CEO and Co-founder and Geoff Stupay, CEO and Co-Founder of clean.io. About HUMAN HUMAN is a cybersecurity company that safeguards 1,000+ brands from digital attacks including bots, fraud and account abuse. We leverage modern defense—to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com. About clean.io Founded in 2017, clean.io is a digital engagement security platform that provides businesses with the tools they need to protect their user experiences and brands by controlling the third-party code that executes on their websites. From helping some of the world's largest online publishers to prevent malvertising, to giving e-commerce merchants the ability to block the injection of unwanted discount codes at checkout, clean.io's mission is to ensure that brands truly own and control their most valuable digital assets - their websites. Visit clean.io at www.clean.io.

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AD NETWORKS

DV study underscores that Attention-grabbing ads are key to performance, but context is key

DoubleVerify | November 17, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Two years on from DV’s original report, this expanded edition analyzes insights from over 16,600 global consumers in 18 countries. At a time of significant macroeconomic change, these findings reveal the dynamic relationships between consumers, digital content, and advertising—arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive “stay at home” content consumption—particularly on CTV and social media—with most (55%) consumers now spending more time consuming content daily than they did pre-pandemic. Attention fuels media efficacy—two thirds (66%) of respondents claimed an ad that captures their interest in the first five seconds will make them more likely to pay attention. Online shopping surges and is bolstered by a contextual approach—54% of respondents report buying more items online now than pre-pandemic, while 67% are more likely to pay attention to an ad if it’s relevant to the content they’re viewing—such as reviews or gift ideas. Trust and shared values foster loyalty, but consumers are quick to judge—consumers are concerned about the spread of mis- and disinformation, and it shows—61% are even less likely to purchase/use a brand again if they see it advertised beside mis- or disinformation. “This study highlights that consumer consumption habits are evolving in response to macro social and economic trends—from intensifying concerns about inflammatory or polarizing content, to a continued shift in the platforms and channels consumers are turning to for content consumption,” said Mark Zagorski, CEO of DoubleVerify. “Brands must react to these changing habits to ensure they reach the right audiences as efficiently as possible and maximize their digital investments. As our research shows, with digital content consumption rising, there’s a clear opportunity to garner consumer attention and power campaign performance. To unlock this opportunity, brands must evolve their ad strategies—meeting their audiences where they consume content and focusing on contextually relevant, attention-grabbing ad placements that also safeguard their brand reputations.” “This study highlights that consumer consumption habits are evolving in response to macro social and economic trends—from intensifying concerns about inflammatory or polarizing content, to a continued shift in the platforms and channels consumers are turning to for content consumption,” said Mark Zagorski, CEO of DoubleVerify. Consumer appetite for content continues to soar—led by CTV, streaming, and social Globally, most (55%) consumers are spending more time each day consuming content now than they did pre-pandemic. Inflation is a key driver here with almost half (45%) of respondents noting the reason they’re spending more time consuming digital content is because they are staying at home due the rising cost of living. CTV (Connected TV) and streaming services have clear momentum, with 55% of respondents having subscribed to additional services in the past 12 months*. Meanwhile, globally, 27% expect to spend more time on social media in the year ahead—peaking at 41% among 18-24 year olds. With costs under consumer scrutiny and digital content consumption rising, ad-supported content represents a growing opportunity for advertisers, with 59% open to ad-supported video streaming apps if it cuts prices. Brands must address attention fragmentation—or risk losing consumers Survey respondents reported that they believe they see between 1 and 50 ads per day—estimates suggest the true average figure is at least 4,000.** Where an ad appears determines its impact, according to consumers. YouTube dominates as the number one proprietary platform for securing the attention of respondents in 15 out of 18 countries surveyed—followed by Facebook (39%) and Instagram (28%).*** Newer platforms continue to attract consumer time and engagement. TikTok is rapidly growing, and 43% of 18-24 year olds report they plan on spending more time in the app over the next 12 months. Timing is essential with two thirds (66%) stating that they are more likely to pay attention if an ad captures their interest in the first five seconds. Shopping’s digital maturity presents a new opportunity for brands to make an impact Online shopping continues to grow as most consumers, 54%, report buying more items online now than they did pre-pandemic. Pre-purchase habits are also evolving, with over half (53%) highlighting they use digital content to inform planned purchases more often than they did before the pandemic. With two thirds (67%) of consumers saying they are more likely to pay attention to an ad if it’s relevant to the content they’re looking at—like reviews or gift ideas. This reinforces the importance of contextually relevant ad placements. Brand values are key as consumers reward action against inflammatory content, mis- and disinformation Likely exacerbated by polarized news and opinions, the majority of survey respondents (68%) are concerned that levels of mis- or disinformation**** are increasing—and brands must be conscious of ad adjacency. In fact, 61% would be less likely to purchase/use the brand again if they saw it advertised next to content that they determined to be mis- or disinformation. The majority of survey respondents (82%) state they have been exposed at some point to mis- or disinformation on social media. Brand action on mis- and disinformation will be rewarded with trust from consumers. The majority (69%) value brands that actively fight against mis- and disinformation and the same number (69%) state that companies that are genuine and authentic appeal to them. For the full 2022 ‘Four Fundamental Shifts in Advertising and Media’ report, visit: https://doubleverify.com/four-fundamental-shifts-in-advertising-and-media-report-2022 About DoubleVerify DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

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AD TECH AND MARTECH

Total Economic Impact Study Shows Viant Delivered 143% ROI

Viant | September 13, 2022

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP. Viant commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Adelphic. The analysis, which was based on in-depth interviews of Viant customers concluded that Adelphic delivers the following specific incremental benefits over three years for the composite organization: Optimized digital marketing effectiveness 143% ROI over three years by using Viant’s Adelphic DSP Greater than 20% Return on Ad Spend (ROAS) Increased incremental profit from performance on emerging channels 238% increase in potential Reach by Year 3 compared to prior environment, with 250M more impressions $1.5M incremental profit by using Viant’s Adelphic DSP “Beyond the 143% ROI, this study shows brands experience immediate value creation that increases significantly as they further concentrate spend in Adelphic,” said Paul Oronoz, EVP Operations, Viant. “It also shows that in an increasingly complex advertising landscape, marketers are turning to Viant for our advanced insights into emerging channels like CTV and DOOH, and for the measurement tools they require to report on their spend.” “Beyond the 143% ROI, this study shows brands experience immediate value creation that increases significantly as they further concentrate spend in Adelphic,” said Paul Oronoz, EVP Operations, Viant. “Viant’s identity management solutions have robust targeting features that don’t rely on outdated cookie technology,” said Tom Grant, SVP, Group Director Investment Operations, Havas Media Group, North America. “Their people-based approach to advertising and advanced measurement capabilities are a key part of why we choose Viant to manage omnichannel media strategies on behalf of our client brands.” “If you want net new opportunities to reach real customers at a scalable cost for you, your agency and your client, then taking a platform like Viant’s DSP, Adelphic, in-house is the way to go,” said Forrester study interviewee and Chief Marketing Officer of an agency advertising for a pet supplies brand. “After investing in Adelphic, the agencies were able to enhance the quantity and quality of media bought through the software on behalf of their brand clients,” according to the Forrester Consulting Total Economic Impact™ study. “Key results from the shift include gaining enhanced, real-time control over in-flight campaigns that allowed traders to improve their effectiveness through people-based advertising strategies and in-flight optimizations.” Join the Live Webinar Viant will host the webinar: "Examining the Total Economic Impact of Working with Viant’s Adelphic DSP" Wednesday Sept. 14, 2022 at 1:00 – 2:00 PM ET | 10:00 – 11:00 AM PT. We’ll review the findings of the Forrester Consulting Total Economic Impact™ study and the potential ROI and ROAS of advertising with Adelphic. Register today! To read the full TEI Study, please visit our website. About Viant Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.

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AD NETWORKS

Adswizz Signs Exclusive Agreement with Sonos to Sell Audio Advertising on Sonos Radio

Adswizz | November 30, 2022

AdsWizz Inc. announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. This expansion of the parties' existing relationship builds on Sonos' current use of AdsWizz's campaign management, supply-side platform (SSP), and other digital audio advertising technology while providing marketers with access to millions of engaged listeners. The markets covered by the exclusive agreement include the United States, Canada, the United Kingdom, Ireland, Germany, France, the Netherlands, and Australia. Founded in 2002 in Santa Barbara, California, Sonos is a leading sound experience company. The inventor of multi-room wireless home audio, Sonos empowers listeners with effortless, immersive experiences and exceptional sound that connects them more deeply to the sounds that move them. Sonos Radio, which debuted in 2020, is a free streaming radio service for Sonos customers that provides listeners access to expertly-curated music stations, original shows, and tens of thousands of live broadcasts from around the globe through the Sonos app. The global smart speaker market experienced a compound annual growth rate of 7.1% between 2021 and 2022, according to The Business Research Company, and Sonos is a leader in the premium segment of this market. The number of households using Sonos’ products increased by 1.4 million to 14 million in the fiscal year 2022. Sonos Radio is the number one most-listened-to service on Sonos, accounting for nearly 30% of all listening and attracting an affluent and educated audience—70% have a household income of USD$100,000 (£83,500) or more—and 87% live in urban and suburban areas. The expanded relationship combines the power of AdsWizz’s state-of-the-art audio technology with leading sales channels, including SXM Media, the combined advertising sales group of Sirius XM Holdings Inc. This pairing of technology and sales expertise is expected to provide Sonos with a more streamlined approach to monetising its content. Advertisers can access Sonos' audio inventory via AdsWizz's connected demand sources. These include AudioMatic, AdsWizz’s demand-side platform; the AdsWizz Marketplace, which enables publishers and advertisers to easily transact on audio inventory; and AdsWizz direct integrations with major third-party demand-side platforms (DSPs). “Sonos is a leader in sound experience. We share a commitment to making things easier for listeners. It’s empowering to be able to connect advertising exclusively with Sonos Radio's inventory, which consists of expertly curated music stations, original shows, and more than 60,000 live broadcasts,” said Marsha Fischer, VP of strategic partnerships at AdsWizz. “Sonos is a leader in sound experience. We share a commitment to making things easier for listeners. It’s empowering to be able to connect advertising exclusively with Sonos Radio's inventory, which consists of expertly curated music stations, original shows, and more than 60,000 live broadcasts,” said Marsha Fischer, VP of strategic partnerships at AdsWizz. Amanda Dwyer, head of commercial for Sonos Radio at Sonos added: “AdsWizz has proven to be a powerful ad tech provider, which made it an easy choice when considering monetisation opportunities. AdsWizz and its extended sales team really get it when it comes to the premium nature of the Sonos Radio audience, our content offering and our differentiation in the audio entertainment market.” About AdsWizz AdsWizz, a subsidiary of SiriusXM, is the technology engine powering the monetisation of audio content worldwide. A pioneer in the space, AdsWizz provides publishers and independent content creators with the tools they need to scale their audio business, while offering marketers innovation at scale, allowing them to connect with audiences globally. From radio, streaming, and podcasts to dynamic ad insertion, advanced programmatic, contextual targeting, and first-to-market audio ad formats, only AdsWizz seamlessly connects an entire ecosystem of audio buyers and sellers with the click of a button.

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Spotlight

Are you asking the question, what is pay-per-click advertising? What is PPC? Our goal with this video tutorial is to show you everything you need to know in order to understand Pay Per Click Advertising. This video is part of our beginner marketing series through Surfside PPC, where we cover digital marketing topics with a high-level overview. If you continue to follow along with all of our marketing tutorials, you can master online marketing faster than ever. Pay Per Click Advertising is most prominent through channels like Google AdWords, Bing Ads, Facebook Ads, and Pinterest Ads. There are a ton of PPC Advertising channels large and small, but these are generally the largest.

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