Facebook Highlights Digital Air Strike’s Click to Marketplace Advertising Helping Increase Consumer Sales During COVID-19

Digital Air Strike | May 22, 2020

  • Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising.

  • Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19.

  • The company's social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country.


Digital Air Strike was chosen by Facebook for a limited beta test to determine whether dynamic ad clicks to Facebook Marketplace, instead of to a dealer's website, increased leads. The pilot business, Brown's Toyota of Glen Burnie in Maryland, saw four times more impressions, 1.5 times more views and a 33% reduction in cost per view. The results are so compelling Facebook turned them into a case study for the Click to Marketplace ads.

We've found that businesses that understand and leverage the power of social media are better able to reach their consumers during the pandemic. Even in states with the strictest pandemic-related restrictions, people are still shopping and buying online. Businesses that target consumers on Facebook to build their pipeline, explain new protocols, and advertise adjusted hours of operations, safety measures and delivery options, are getting excellent results.

- Alexi Venneri, co-founder and CEO of Digital Air Strike


Digital Air Strike's team is seeing great results across the country, including with DeLillo Chevrolet in Huntington Beach, California. The program included posting COVID-19 announcements on DeLillo Chevrolet's Facebook page, responding and engaging with comments on the posts, and alerting the business to new comments and questions so they could quickly follow up and sell cars. The dealership saw a more than 100% increase in website traffic, more than doubled the number of new customers who visited the dealer's Facebook page and website and sold several vehicles from the new Facebook traffic. 

In Google Analytics, we have noticed a surge in Facebook visits to our website. This all came from the posts that Digital Air Strike has been doing for us. I highly recommend Digital Air Strike for social media marketing.

- Bill Demarest, marketing manager/customer relations for DeLillo Chevrolet


Along with consistent, creative and engaging social posts, Digital Air Strike provides targeted, double opt-in advertising options that help dealers reach interested car buyers on Facebook. Jacksonville CDJR in Jacksonville, Florida, sold the highest number of cars in the company's history in March 2020. The dealer advertised using Digital Air Strike's VDP Power Social Program which directs car buyers to vehicle detail pages (VDP) on the dealership's website. The ads first focused on used cars and then on new cars since the first campaign was so successful.

"Digital Air Strike's VDP Power Social Program was the reason my used car sales went through the roof," said Ken Kovacs, owner and General Manager of Jacksonville CDJR (Chrysler, Dodge, Jeep, Ram). "That's why I doubled my social advertising budget and decided to focus on attracting new car buyers even during these unusual times. Digital Air Strike is super responsive too."

Digital Air Strike's Facebook ads campaign for Toyota Sunnyvale in Sunnyvale, California also saw great results. In just two weeks, they sold seven vehicles, had 600 website clicks, saw over 130,000 impressions, and reached almost 17,000 people.

Read more: Facebook takes down perilous ad category amidst coronavirus misinformation concerns

Facebook co-founder and CEO Mark Zuckerberg said in a March 18th call with journalists that people across the country had increased the time they spent using Facebook-owned apps by more than 70% since the lockdown began. That number has only risen as more people have been mandated to stay home across the U.S.

Social media marketing is part of Digital Air Strike's Virtual Retailing Program which helps businesses adapt to the new requirement of consumers needing responsive new ways to be able to research, shop and transact from home. Along with social media, Virtual Retailing also includes the use of video lead response, AI, automation, text messaging, and training teams on new safety measures. Digital Air Strike is offering their Video Logix solution at no cost for 30 days to all businesses that need help during the pandemic.
 

About Digital Air Strike

Air Strike is the leading social media, intelligent lead response, and consumer engagement technology company helping over 5,000 businesses increase consumer response and conversions in digital and social media environments while generating measurable ROI. A pioneer in digital response, social media marketing and online reputation management solutions, Digital Air Strike deploys industry specific mobile apps, software, intelligent messaging and managed service platforms to monitor, engage, improve and manage consumer interactions for thousands of businesses in the United States, Canada and 11 additional countries, including working with seven of the largest automotive manufacturers.

 

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Go Addressable and Advertiser Perceptions Poll Finds 81% of Advertisers are Satisfied with Addressable TV Advertising

Go Addressable, Advertiser Perceptions | November 18, 2022

Go Addressable, an industry initiative created by television distributors to advance addressable advertising, today released new research findings – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium. The report, the final of a three-part series, found that 81% of advertisers said they are overall “satisfied” with the addressable TV advertising options today, up from 72% who expressed this sentiment last year. Additionally, 41% of marketers not currently using addressable TV advertising plan to do so in 2023. The number is a marked increase compared to just 25% surveyed at this time last year. To compile the report, the two entities polled 300 brand and agency respondents, allowing them to capture real-time, industry practitioner feedback. This latest installment yielded several noteworthy key insights, with the overarching takeaway being that 2023 looks to be a promising year – as far as interest, usage and momentum – for addressable TV advertising. Other notable findings from the report include: 77% of marketers who have used the medium said they are satisfied with the measurement solutions available for addressable TV. 37% of those currently using addressable advertising said they plan to increase their ad spend in it in 2023. Another key indicator of addressable advertising’s growth and adoption: Respondents noted that addressable advertising is now simpler to buy and both the number of options and cost to implement have improved. And, 96% of those using the medium today said they are buying from either AVOD, programmers, OEMs or MVPDs. This points to the fact that marketers are working with multiple addressable providers to reach their audiences across different screens and services. “We’re thrilled to see that momentum is continuing to build behind addressable advertising headed into 2023,” said Kevin Arrix, SVP, DISH Media. “We’re thrilled to see that momentum is continuing to build behind addressable advertising headed into 2023,” said Kevin Arrix, SVP, DISH Media. “These latest findings capture the industry’s enthusiasm and adoption of addressable, which has become an increasingly important tool for advertisers to reach their audiences effectively and with tangible ROI.” Concurrently, the Go Addressable group surveyed its participating companies and found that the industry initiative has helped to enable a monthly average of 53 billion linear advertising minutes since the inception of GoAddressable in June 2021. (For context, there are more than 1.2 trillion minutes per month in linear advertising per minute, according to Nielsen.) All participants also indicated that inventory can grow with additional demand. “This is a big moment in the history and future of addressable advertising,” said Samantha Rose, EVP, Strategic Investment Lead, Horizon Media. “The medium is one of the most promising and topical ones in today’s TV ad ecosystem. From ease of use to technical enablement to the number of options available, we’ve come a long way in unlocking the scale and potential behind addressable advertising, while doing so in a privacy focused way, and I look forward to what we, as an industry, can do to further its growth and evolution in 2023.” These latest research findings come as Go Addressable today hosts its second annual industry addressable advertising conference. This year’s event takes place on Wednesday, November 16, in New York, with speakers spanning thought leaders from Publicis Media, GroupM, OpenAP, VideoAmp, Warner Bros. Discovery, LiveRamp and more. More information here. About Go Addressable Go Addressable is an industry inclusive initiative led by TV distribution companies (Altice USA’s a4 Advertising, Charter Communications’ Spectrum Reach®, Comcast, Cox, DIRECTV Advertising, DISH Media and VIZIO) to help maximize the scale, impact and value of TV as a marketing platform. The group’s mission is to further accelerate the advancement of addressable TV advertising in a way that is trusted, scalable and effective for both advertisers and programmers looking to make their inventory addressable. Go Addressable will achieve this through advocacy and education within the industry; problem-solving and action around industry challenges; and by working to facilitate the use of addressable advertising campaigns for buyers and sellers of TV inventory. For more information on how to participate, please visit goaddressable.com. About Advertiser Perceptions Advertiser Perceptions provides research-based strategic market intelligence and expert analysis to the media, advertising and ad tech industries. We survey brand marketers, agency executives, media specialists and IT leaders through our curated and proprietary Ad PROS™ community to provide clients with an unbiased view of the market, competing brands, and customer experiences. These actionable insights give clients the confidence to inform both strategic and operational decision-making to improve their products and services, strengthen their brands, and drive higher ad-related revenue. www.advertiserperceptions.com

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Teads Enhances Brand Suitability Capabilities Through Partnership With Integral Ad Science

Teads | December 13, 2022

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And by only blocking the specific content that a brand considers unsuitable, the partnership will enable Teads to maximize the scale of ad campaigns, as well as support quality journalism by avoiding wasted ad opportunities. As 78.8% of European marketers say they are concerned or very concerned about brand safety when buying digital advertising, this collaboration between Teads and IAS will provide brands with the confidence that their ads are being delivered in safe and suitable environments, with fully accurate, scalable coverage across display and video formats. With the option to select 200+ optimized IAS contextual avoidance segments, Teads’ clients will have increased control around content adjacencies and will be able to avoid impressions against certain topics, including content deemed risky or harmful by a brand. In addition to the contextual segments, clients using IAS can also apply custom brand suitability profiles within Teads Ad Manager. This comprehensive integration avoids wasting inventory as filtering is done upfront, pre-bid, and therefore allows selecting another ad for which the content is suitable. In this way, publishers are able to better monetize their inventory. Barbara Deng, EMEA Media and Global Fragrances Communication Director, Shiseido Company, says: “As a luxury brand, the quality of the media environments our ads are seen in is of critical importance to our digital advertising strategy. A key part of that is maintaining close control of the content our advertising is placed adjacent to, without compromising on the potential scale of reach. Being able to integrate IAS’s latest solution within the Teads platform enables us to achieve both of these goals, giving us ultimate peace of mind for brand suitability whilst still achieving outcomes for the business.” Remi Cackel, Chief Product Officer at Teads, comments: “We’ve seen a sharp increase recently of marketers who are more conscious than ever of the sustainability of their media strategies. This partnership with IAS gives advertisers far greater control over their content adjacencies, layering third-party solutions on top of Teads’ quality inventory. By providing clients with the optimum level of brand suitability and the ability to serve campaigns at scale to reach more consumers, we are continuing to build trust and provide safe solutions for brands. This integration with IAS will increase support for quality journalism, providing a better outcome for all.” “We’re pleased to integrate our Context Control solution for avoidance within Teads’ platform, giving advertisers greater customization of their campaigns by analyzing the sentiment and emotion of a page. In a cookieless environment, it also helps drive monetization for publishers by advertisers avoiding content that is only unsuitable on a pre-bid basis, while maximizing scale compared to a keyword-only or brand safety approach.” Yannis Dosios, Chief Commercial Officer at IAS, adds About Teads Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009, IAS works with thousands of top advertisers and premium publishers worldwide.

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Circle K Debuts First National Fuel Advertising Campaign in U.S.

Circle K, Alimentation Couche-Tard | December 06, 2022

Circle K, a global leader in convenience and mobility, today announces its first-ever U.S. nationwide advertising campaign, “Fueled by Circle K.” Taking place over the next year, the campaign focuses on Circle K fuel, which is now available in over half of its 7,000 U.S. locations. The campaign underscores Circle K’s mission to make customers’ lives a little easier every day, highlighting fuel they can trust as yet another way the brand serves the communities where it operates. The campaign will run primarily on digital streaming and social media channels, taking a customer-centric creative approach in the four-part ad series that showcases different customers, their fueling experiences and how Circle K has everything they need for their journey. Launched on Dec. 2, the first ad of the year-long campaign is holiday-themed, featuring actual Circle K employees alongside a variety of Circle K customer personalities, from delivery drivers to Santa’s helpers. The ad also features user-generated content from actual Circle K customers, and an original festive jingle to get customers in the holiday spirit. “With the continued growth of Circle K in the U.S. and the expansion of Circle K Fuel reaching close to 4,000 stores by mid next year, now is the right time to introduce our first national fuel campaign,” explains Melissa Lessard, Head of North American Marketing. “With the continued growth of Circle K in the U.S. and the expansion of Circle K Fuel reaching close to 4,000 stores by mid next year, now is the right time to introduce our first national fuel campaign,” explains Melissa Lessard, Head of North American Marketing. “As a major milestone for our brand, we want the ‘Fueled by Circle K’ campaign to celebrate our valued customers and show how they can trust the quality of Circle K fuel to support them on their journeys as well as enjoy so many customer favorites in store.” To continue showcasing real customers throughout the campaign, Circle K fans are invited to share how Circle K is part of their life for a chance to be featured in future ads or social media posts, plus the opportunity to win fun prizes. To enter, customers can post to social media using #MyCircleK or upload their photos and videos directly to the My Circle K website. View the first ad, “Holiday,” on YouTube. For more information on Circle K, Circle K Fuel, and to find a nearby location, visit circlek.com. About Circle K and Alimentation Couche-Tard Inc. Couche-Tard is a global leader in convenience and fuel retail, operating in 24 countries and territories, with close to 14,300 stores, of which approximately 10,900 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, as well as in Ireland. It also has an important presence in Poland and Hong Kong SAR. Approximately 122,000 people are employed throughout its network.

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Ad.net Acquires IntentX, a Leading Commerce Platform for Publishers

Ad.net | December 09, 2022

Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 by Mom Chan and Vamsi Putrevu as a solution for all publishers to create incremental revenue. IntentX publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. The acquisition reinforces Ad.net’s mission to bring advertisers new high-intent customers, while delivering publishers incremental high-yield revenue streams. Following Ad.net’s partnership with Clarion Capital in 2021, Ad.net’s acquisition of IntentX will further their mission to create solutions that make internet publishing highly profitable for everyone. “Our partnership with Clarion allowed us to discover and invest in new technologies and solutions to bring greater value and ROI (Return on Investment) to our advertiser and publishing partners,” said Ad.net CEO, Jon Waterman.” Waterman continued, “With IntentX’s product set bringing high-intent customers, combined with Ad.net’s extensive client list of large brands, we can expect to see increased advertiser engagement and scale that leads to improved publisher monetization.” “Combining Ad.net and IntentX’s expertise will help publishers grow their traffic, as well as diversify their revenue streams. This will provide better audience engagement and be the solution to increase monetization with minimal investment.” Mom Chan, co-founder, and CEO of IntentX. He will be joining as VP of Commerce at Ad.net. “ “This is an exciting time for the IntentX and the Ad.net team. It’s great to combine forces and build contextual commerce monetization solutions for publishers. Together, we will innovate across all publisher products,” said Vamsi Putrevu, co-founder, and President of IntentX. Putrevu joins Ad.net as VP of Engineering. Both Putrevu and Chan saw the acquisition as an opportunity to help advertisers acquire high-intent shoppers through their network of impressive publishers. About Ad.net Ad.net is the intent marketplace outside of Google and Bing where brands acquire new customers online. Ad.net provides a performance-driven approach to reaching the right customers throughout their purchase journeys. Founder led since 2001, the company is headquartered in Los Angeles, California.

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