Advertiser Platforms
prnewswire | August 07, 2023
InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat. This preferred partnership promises to enhance the way Snapchat advertisers can optimize their campaigns inflight and measure the offline impact of their advertising by utilizing the power of InMarket's Lift Conversion Index (LCI).
By partnering with InMarket, Snap will provide advertisers with insights into the real-world actions and behaviors of their target audiences. Brands can measure real-world outcomes, such as Incremental Visits, & Sales, as well as Transaction Rate, Shop Rate and Basket Size when leveraging Retail Sales Lift capabilities. Overall, Snapchat advertisers can utilize InMarket's LCI to make data-driven decisions and optimize their spending more effectively over time on the platform.
"We are thrilled to collaborate with InMarket to enhance the way brands measure their Snapchat advertising," said Christopher Plambeck, Head of Marketing Science at Snap Inc. "By leveraging InMarket's measurement capabilities, we can offer advertisers a deeper understanding of their campaigns success and the ability to optimize and enhance their ad spend on Snapchat in ways that significantly boost campaign performance."
"We are excited to combine our measurement expertise with Snapchat's highly interactive platform and massive scale to empower brands and deliver ads that connect and engage consumers," said Todd Morris, CEO of InMarket. "This collaboration represents a game-changer for advertisers and sets a new standard for measuring the impact of leading social media platforms like Snapchat on driving real-world outcomes and ROAS."
About InMarket
Since 2010, InMarket has been a leader in 360-degree marketing intelligence and real-time advertising for thousands of major brands. Through InMarket's data-driven marketing platforms, brands can build targeted audiences, activate real-time omni-channel marketing programs, and measure the success of those programs in driving sales.
InMarket holds more than 25 patents across location, attribution, and digital marketing, and was awarded Product of the Year at the 2022 Sales and Marketing Technology Awards for its GeoLink marketing platform, along with Best Advertising Measurement Platform at the 2022 MarTech Breakthrough Awards for its attribution platform LCI (Lift Conversion Index). InMarket was also awarded the Best Use of Data award at the 2022 Digiday Media Buying & Planning Awards, and ranked 300 on the 2022 Deloitte Technology Fast 500 list. Its nationwide team is united across more than 30 states.
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Ad Networks
businesswire | August 10, 2023
Nativex, a globally recognized digital marketing agency, has recently partnered with Xiaohongshu (RED), a prominent lifestyle-sharing platform in China. This strategic collaboration appoints Nativex as Xiaohongshu's official global business agency, enabling brands and developers worldwide to achieve significant user growth on the platform.
Leveraging our extensive knowledge of media strategy planning, influencer marketing, creative production, ad campaign management, and social media operations optimization, Nativex empowers global brands and developers to make the most of the abundant opportunities offered by Xiaohongshu.
Xiaohongshu is a thriving lifestyle community catering to China's younger generation, with an impressive user base of over 260 million monthly active users and more than 3 million posts generated daily. It has evolved into a comprehensive life encyclopedia for Gen Z users, covering a wide range of interests such as fashion, beauty, health, travel, food, and more.
Often referred to as the "Chinese Instagram," Xiaohongshu provides a platform for Chinese Gen Z individuals to share their lifestyle experiences and offer product reviews through visually appealing content, including photos and concise videos. It seamlessly integrates community engagement, curated content, and commercial functionality, creating an environment that encourages seeking inspiration, sharing personal stories, and making well-informed purchasing decisions.
By leveraging its exceptional user-generated content (UGC), Xiaohongshu presents brands and developers with an authentic and compelling avenue to connect with users, foster engagement, and establish influential and trustworthy brand identities. The platform's extensive user base, impressive engagement rates, unwavering user loyalty, and substantial influence have propelled it to become a highly sought-after platform for numerous brands.
With a profound understanding of Xiaohongshu's user demographics and behavioral patterns, Nativex specializes in tailoring personalized digital marketing solutions for brands and developers. These solutions enable them to effectively captivate their target audiences, elevate user engagement, and achieve substantial business growth.
About Nativex
Nativex, a global digital marketing agency, is dedicated to driving mobile growth through a one-stop solution that includes user acquisition, creative, influencer marketing, social media account management, and intelligent media buying. As a subsidiary of Mobvista, Nativex provides access to top global media platforms and channels to help you reach your target audience and boost your growth beyond borders.
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Ad Networks
Business Wire | July 31, 2023
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators. This collaboration is part of DV’s initiative to help underrepresented publishers maximize inventory value. In the first phase of the partnership, optimization efforts enabled DV and Group Black to open up 14.8% more of Group Black’s overall inventory and reduce blocking due to site classification by 98.6%.
Increasingly, advertisers want to ensure that their brand values are reflected in their advertising strategies. Through this initiative, based on work with Group Black, DV plans to partner with underrepresented publishers and content creators on technical standards and to champion best practices for incorporating values-based marketing into their approach to brand suitability.
“Our goal is to create transparency across the ecosystem, driving ROI for advertisers and yield for publishers,” said Mark Zagorski, CEO, DoubleVerify. “Our partnership with Group Black, through this initiative, will enable both parties to achieve their goals and for brands to connect with previously untapped audiences.”
Some of the ways DV will work with publishers, networks and advertisers as part of this initiative include:
Optimization Analysis: Providing an optimization analysis of inventory performance to guide strategy and identify opportunities.
Classification Coverage: Working to ensure publisher partners have the most granular page-level classification coverage regardless of impression volume.
Client Advocacy: Working with advertiser clients to enable them to make decisions regarding their brand safety and suitability settings that do not limit reach.
Technical Partnership: Working with individual publishers to enable them to optimize ad server setup and DV tag configuration for maximum see-through rate (STR).
“Historically Black-owned media and content creators have been marginalized, leaving them at a disadvantage when it comes to monetization,” says Kerel Cooper, President of Advertising at Group Black. “Through our partnership with DoubleVerify, we are excited to work together to break this cycle, ultimately creating more opportunities for Black publishers while providing maximum value for advertisers looking to take advantage of this optimal inventory.”
DV is committed to helping brands maximize reach, promoting brand safety and suitability all while supporting diverse publications and content that align with their values. This initiative is only offered in the US at launch but will be expanded internationally over time.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.
About Group Black
Group Black is where culture calls home. Group Black’s objective is to build the largest collective of Black-owned media and diverse creators by actively deepening the pipeline of media dollars allocated to Black-owned media businesses and by investing in the next generation of innovative and equitable media. It is composed of Group Black Media and Group Black Ventures, with the simple mission to dramatically transform the face of media investment and ownership. Group Black seeks to connect a diverse generation looking for content and experiences that reflect who they are. For more information, please visit groupblack.co.
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Display Advertising, Ad Tech and Martech
PR Newswire | July 25, 2023
Simpli.fi, the Advertising Success Platform that provides programmatic advertising and workflow solutions to agencies, brands, and media companies, today announced ZTV, an addition to its comprehensive suite of CTV advertising solutions. ZTV is an advanced offering that delivers targeted CTV advertising at CPMs in the low teens, which is approximately half the $23 average CPM for CTV advertising, according to Guideline, owner of Standard Media Index. ZTV provides competitive pricing while delivering CTV advertising on high-quality inventory with precise audience targeting, granular reach, and frequency measurement at the household level.
With ZTV, advertisers are able to target campaigns using Simpli.fi's proprietary weighted ZIP code ranking system, based on U.S. Census demographic information and Automatic Content Recognition (ACR) TV viewing data, to identify and target the most relevant ZIP codes out of 41,000+ throughout the U.S. Campaign performance is improved by optimizing campaigns to the ZIP codes that index most highly to their desired audiences, based on demographic, viewing habits, conversion activity, and other factors.
With granular digital reporting and attribution capabilities, ZTV adds toSimpli.fi's robust CTV advertising solutions suite, including:
Household Addressable Targeting using both first-party data and custom audiences based on 3,000+ data variables.
Geo-fencing of locations visited by targeted audiences.
Behavioral Targeting leveragingSimpli.fi's unique unstructured search and contextual data, as well as third-party data segments.
Inventory targeting with Private Marketplaces (PMP) deals and allow lists.
Retargeting of audiences who have visited an advertiser's website or physical store.
ZTV brings significant benefits to multiple advertising use cases, including:
Local advertisers wanting to focus delivery of TV ads on the ZIP codes in their service areas at a lower CPM than typically required for cable zone targeting.
Performance advertisers looking to minimize CPA and/or maximizeROAS measures.
Multi-location businesses such as retail,QSR, franchises, and dealerships that operate in specific trade zones and/or zips. ZTV provides more granular targeting than DMA and Cable Zone buys, while also providing enhanced attribution and reporting insights.
National advertisers wanting to compensate for under-delivery of linear TV by targeting specific ZIP codes that have a relatively higher usage ofCTV streaming compared to linear TV viewing.
Media companies offering audience extension services that bundleSimpli.fi's CTV solutions with their owned and operated linear and CTV solutions.
"As the industry prepares for a cookieless future and more consumers continue to cut the cord, this capability will help advertisers reach their target audience while adding CTV into their media mix with a future-proof solution," saidPaul Harrison, co-founder and CTO of Simpli.fi. "We're excited to offer this CTV targeting application to further campaign success for our clients and bring the added benefits of digital to TV advertisers."
This offering is a strong addition to Simpli.fi's Advertising Success Platform, which is focused on enabling advertisers and agencies to perform more effectively and efficiently, and maximize ROI on their advertising spend.
For more information about Simpli.fi's industry-leading CTV advertising solutions, please visit ourwebsite.
About Simpli.fi
Simpli.fiis the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR.
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