Facebook rolls out new rules for political advertising globally

Facebook | June 27, 2019

Facebook has rolled out its transparency tools globally for advertisers wanting to place ads about social issues, elections or politics. The social networking platform already requires that advertisers get authorized and add disclaimers to political ads in over 50 countries and territories, including in India. "Now we're expanding proactive enforcement on these ads to countries where elections or regulations are approaching, starting with Ukraine, Singapore, Canada and Argentina," Sarah Schiff, Product Manager at Facebook said in a blog post on Tuesday.

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My Code Acquires Veranda Entertainment to Bolster Connected TV Advertising Solutions for Hispanic Audiences

My Code, Veranda Entertainment | November 02, 2022

My Code, the largest multicultural digital media company in the United States which enables publishers, storytellers, brands and agencies to connect with diverse audiences, today announced the completion of its acquisition of Veranda Entertainment, a leading technology and entertainment company that distributes multicultural and Spanish-language film and television content across multiple Connected TV (CTV) platforms. Over the last few years, multicultural audiences, especially Hispanic consumers, have adopted CTV streaming apps at a higher rate compared to the general population, presenting a significant opportunity to marketers. With this acquisition, My Code can now offer its marketing partners direct access to advertising inventory in Veranda’s catalog, whose well-established connections with content producers are positioned to showcase quality content to underserved U.S. Hispanic audiences. To grow its influence in the CTV space, My Code will work closely with Veranda’s channels and programming, including Butaca TV, Oro TV, Saborear TV and Judge Faith, which provide hundreds of original film and television series worldwide. These channels along with Veranda’s leading AVOD platform, Butaca TV, will help brands and advertisers select media inventory that reaches connected audiences at scale. “As we continue to expand My Code’s portfolio to bring all multicultural digital services under one brand, the CTV market has been a huge priority for us, which is why the Veranda Entertainment acquisition is the natural next step,” said Parker Morse, CEO and founder of My Code. “As we continue to expand My Code’s portfolio to bring all multicultural digital services under one brand, the CTV market has been a huge priority for us, which is why the Veranda Entertainment acquisition is the natural next step,” said Parker Morse, CEO and founder of My Code. “Veranda’s award-winning team have built a platform that amplifies the voice of today’s Hispanic audience and we look forward to integrating our robust advertising, custom creative and branded content solutions to help advertisers grow ad revenue, viewership and distribution possibilities to global CTV audiences.” Since launching in 2004, Veranda has built an extensive network of global publishers, content producers, media companies, smart television manufacturers and digital platforms to distribute content and branded channels. Their distribution channels include general market television, as well as contemporary and classic Spanish-language cinema. To share content with an increasingly globalized audience, Veranda works with premier distribution platforms including Amazon, YouTube, Pluto, Tubi, The Roku Channel, Plex, Samsung TV Plus and Vizio. With a library of over 175 titles and 1500 hours of content, Veranda logs in over 100M hours of content consumed annually. “My Code’s dedication to establishing meaningful connections with Hispanic and multicultural audiences has never been more important and we’re aligned with their vision to optimize the CTV experience for both advertisers and consumers,” said Randall Green, CEO at Veranda. “My Code brings a wealth of demand from advertisers and marketing partners that are a perfect fit for Veranda’s on-demand channels as audiences continue to take advantage of the accessibility of digital content.” My Code’s acquisition of Veranda follows a series of publisher deals with premier multicultural media platforms. Prior to acquiring Veranda, My Code closed an acquisition with Impremedia, the leading Hispanic news and information company that includes La Opinión, the nation’s #1 Spanish-language daily newspaper. My Code will continue finalizing strategic partnerships with key media stakeholders to make it easier for marketers to have a comprehensive plan that addresses the lack of quality content for multicultural audiences who are often exposed to messaging that does not meet their consumer sentiments. To learn more about My Code, please visit www.mycodemedia.com. About My Code My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, AAPI, multicultural female and LGBTQ+ consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. My Code recently acquired the leading Hispanic news company Impremedia, making it the owner of the most widely read and respected Spanish-language daily newspapers and digital media outlets in the U.S. Today, My Code’s employee base is 88% multicultural, 77% Hispanic/Latinx, and 60% female across its offices in the U.S. and Latin America. About Veranda Entertainment Founded in 2004, Veranda Entertainment is a technology and entertainment company that has been distributing film and television content across multiple platforms for 18 years. Veranda Entertainment spans the globe as they work with independent producers, large distributors and production companies to distribute their content. Veranda’s partnership with media companies, smart television manufacturers, and digital platforms to distribute its content and branded channels allows viewers worldwide to enjoy curated films and TV.

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PROGRAMMATIC ADVERTISING

New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising

Comcast Advertising | October 13, 2022

Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertising – both traditional and streaming – on the big screen. Comcast Advertising conducted the study in partnership with MediaScience, a leading provider of lab-based audience research. The results revealed that unaided recall was 2.2x higher and purchase intent was 1.3x higher for the same ads viewed in the big screen “TV” environment compared to the “mobile digital” environment. Furthermore, when a TV ad preceded these types of digital ads, both purchase intent and unaided recall were better than two digital mobile ads alone. “Many of us know instinctually that TV ads are memorable. The jingle that gets stuck in your head, the commercials that make you laugh – all of this is the result of TV’s ability to imprint on your memory in a unique way,” said James Rooke, President, Comcast Advertising. “This research validates TV’s memorability, proving ads viewed in the long-form, lean-back TV environment have greater unaided recall and purchase intent versus the same ads shown in a short-form, small-screen digital mobile feed. Engagement is a metric that increasingly matters to our clients, and with this research, we’re showing how powerful TV and streaming are when it comes to building that engagement.” In the study with MediaScience, Comcast Advertising sought to better quantify the engagement of TV and streaming advertising on the “big screen,” by exploring how different types of ad exposure impact memory. Viewers were shown 30-second ads in “mobile digital” environments, “TV” environments, and a combination of the two. Participants were then exposed to an even mix of well-known and unknown brands, and their response was measured by biometrics – including eye tracking, cardiac deceleration and neurometric intensity – as well as post-exposure survey questions. The consumer study investigated how the impact of watching a traditional or streaming TV ad in a “TV environment” may differ from a viewer seeing the same ad in a “mobile digital” environment on a as measured by awareness, recall and purchase intent. Comcast Advertising extended this comparison to look at the three factors of memory gleaned from existing academic research of memory influencers: attention, connection and repetition – to explore the differences in the ability of a TV environment versus a mobile environment to influence memory and ultimately, advertising effectiveness. In addition to the findings around purchase intent and recall, the study found that: Ads viewed in the TV environment garnered more visual attention as participants watched 71% of the ad, compared to just 30% of the digital mobile ads – likely a result of the full-screen viewing experience and mitigated distractions inherent with the digital experience. Participants rated the creative message better when an ad seen in the TV environment preceded an ad in the digital mobile environment. On first exposure, there was 3.4 times better recall for TV ads vs. digital mobile ads, compared to 2.3 times better recall for well known brands – suggesting that viewing ads in the TV environment gave brands the best opportunity to make a first impression and better impact a consumer’s formation of brand memories. As revealed through this research, in the high-quality, long-form, full-screen TV environment, where visual attention is high, brands are more likely to be remembered – which influences consumers as they move towards purchase and improves cross-screen advertising that may follow. When it comes to branding, advertisers should consider how their ads stimulate attention, make a connection, and use repetition – enhancing memory, and thus, efficiency. “Once again we see the power of cross-platform synergy,” said Dr. Duane Varan, CEO, MediaScience. “Once again we see the power of cross-platform synergy,” said Dr. Duane Varan, CEO, MediaScience. “Here, social media and digital video work best when they activate memory structures built through the kind of brand equity that TV delivers. It’s a powerful combination.” About Comcast Advertising Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goals – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more.

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AD NETWORKS

Entravision Announces Participation in Upcoming Investor Conferences

Entravision | September 14, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced Chris Young, Chief Financial Officer and Treasurer, will present at the following upcoming investor conferences and meet with investors throughout the day: The Deutsche Bank 30th Annual Leveraged Finance Conference to be held September 19-21, 2022 in Scottsdale, Arizona. Management is scheduled to present on Tuesday, September 20, 2022 at 11:20 a.m. PT. The Sidoti September Small-Cap Conference to be held virtually September 21-22, 2022. Management is scheduled to present on Wednesday, September 21, 2022 at 12:15 p.m. PT. The presentations will be webcast live over the Internet, and links to the live webcasts and replays will be available on Entravision’s Investor Relations website at investor.entravision.com. About Entravision Communications Corporation Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 45 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at entravision.com or connect with us on LinkedIn and Facebook.

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AD TECH AND MARTECH

HUMAN Discovers and Disrupts Ad Fraud Scheme Impacting 89 Apps with More Than 13 Million Downloads from Google Play and Apple App Stores

Human Security | September 26, 2022

HUMAN Security, Inc. (formerly White Ops), the global leader in safeguarding enterprises from digital attacks with modern defense, today announced the discovery and disruption of a highly sophisticated fraud operation targeting advertising software development kits (SDKs) within 9 apps on the Apple App Store and 80 Android apps on the Google Play Store, which collectively have been downloaded more than 13 million times. The attack, nicknamed Scylla, is an adaptation of a fraud scheme first observed and disrupted by HUMAN’s Satori Threat Intelligence and Research Team in 2019. While the attack is ongoing and actively being monitored by the Satori team, HUMAN has collaborated with Apple, Google and others to take down the fraudulent apps from their respective app stores. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “We will continue to remain vigilant for other similar attacks and harness the work of collective protection—where an attack on one is a protection event for all—disrupting the economics of cybercrime. That’s the only way we win. ” Scylla is the third wave of an operation HUMAN first uncovered in 2019, in which a collection of 40+ Android apps openly committed multiple types of ad fraud. That scheme, nicknamed Poseidon after elements of the code within the apps, was disrupted by the Satori team’s reverse engineering efforts, resulting in Google removing the apps from its Play Store. A 2020 adaptation of the scheme, nicknamed Charybdis after the daughter of Poseidon, incorporated additional code obfuscation and SDK targeting techniques. Today’s announcement of the disruption of Scylla—named after the granddaughter of Poseidon—reflects a new evolution from the threat actors behind the scheme. While the Poseidon and Charybdis operations centered wholly on Android apps, the Satori team has found evidence that Scylla additionally targets iOS apps and has expanded the attack to other parts of the digital advertising ecosystem. HUMAN’s Satori team worked closely with the Google Play Store and Apple App Store to ensure all of the apps identified as being associated with the Scylla operation have been removed from public access. HUMAN also closely collaborated with impacted advertising SDK developers to mitigate the impact of the operation to their processes and their advertising partners. Customers of HUMAN’s MediaGuard solution are protected from fraud associated with Scylla and with its predecessors. Apps within the Scylla operation committed fraud through a variety of tactics, including: App spoofing, in which the Scylla apps pretended to be other apps for the purpose of digital advertising, Hidden ads, in which the apps would render advertisements in places a user couldn’t actually see them, and Fake clicks, in which the apps would keep track of real clicks on advertisements in order to fake additional clicks later. These tactics, combined with the obfuscation techniques first observed in the Charybdis operation, demonstrate the increased sophistication of the threat actors behind Scylla. This is an ongoing attack, and users should consult the list of apps in the report and consider removing them from all devices. As this attack has evolved multiple times already, the Satori team has withheld certain details about the operation in order to better track and report on further adaptation. HUMAN verifies the humanity of more than 15 trillion digital interactions per week, offering enterprises a platform with unmatched visibility into fraudulent activity across the Internet. HUMAN achieves this scale through its continued expansion in cybersecurity, including its recent merger with PerimeterX, now offering a suite of products to protect the complete digital customer journey. With new partners and enterprises now able to leverage the Human Defense Platform, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries with modern defense (leveraging internet visibility, network effect, and disruptions), and safeguarding clients with collective protection against threat models they have yet to encounter. The Satori team used numerous tools to identify Scylla and its operators, whose information has been shared with law enforcement. To learn more about the Scylla operation, visit the HUMAN blog. About HUMAN HUMAN is a cybersecurity company that safeguards 500+ customers from digital attacks including sophisticated bots, fraud and account abuse. We leverage modern defense—internet visibility, network effect, and disruptions—to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure.Today we verify the humanity of more than 15 trillion interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.

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My Facebook Ads don't work! Social media It's useless! Our Digital Marketing strategy sucks! There´s no ROI in Social media Ads! How many times have you heard this? or How many times have YOU said that? Chances are more than you wanted! Nothing far from the truth! Facebook has 2.2 BILLION active users. No matter the product or service you sell there are leads for you! It all comes to how to successfully execute your Ad campaign.

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