Facebook rolls out system to include news publishers in its controversial Ad Archive

Facebook is moving forward with its controversial Ad Archive with a new system being announced today that will decide where to include individual publishers in the archive. The archive is for ads that promote stories involving political races or issues of national importance and can include promoted stories by news publishers. Publishers and several of their associations opposed the archive, saying it would stigmatize their content to classify it as political ads. Facebook relented by roping off news publishers in a separate section of the archive but stood by its decision to include news publishers. The archive was part of a response by Facebook to deal with backlash it incurred over the spread of misinformation that occurred on Facebook and other social platforms during the 2016 presidential election. Facebook said it would start taking applications from news publishers that want to be included in the news section of the archive. Until now, Facebook has been using membership lists of news organizations to decide whether to classify an advertiser as a news publisher. But Facebook says those lists exclude a lot of publishers that are local or up-and-coming news outlets or pages of known news publishers that have dozens of individual Facebook pages.

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Ad Tech and Martech

Habu Named a Leader in 2023-2024 IDC MarketScape for Data Clean Room Technology for Advertising and Marketing Use Cases

Business Wire | December 11, 2023

Habu, a leading data collaboration software company, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023-2024 Vendor Assessment. "With a commitment to innovation, democratization, and anticipation of market changes, Habu showcased strength in several areas of our research, validating its evolution and ability to adapt and thrive in a privacy-first era,” said Lynne Schneider, Research Director, Data as a Service (DaaS) and Location and Geospatial Intelligence at IDC. “Habu is a leader in the market with a deliberate and thoughtful approach to data collaboration with a vast partner ecosystem and flexible solutions for both technical and business users enabling customers to easily scale and drive business growth.” Habu accelerates time-to-value while surpassing the most exacting standards for privacy and security and is built for both data scientists and business users. By utilizing no-code modules, a library of pre-built queries, and marketer-friendly visualizations, the solution expands the universe of users who can extract value and use cases that can be unlocked, including profile enrichment, journey analysis, measurement, activation, distributed machine learning, and more. The IDC MarketScape noted several key strengths that contributed to Habu’s positioning as a leader in the report: High customer satisfaction Broad partnerships and interoperability, including AWS, Azure, Databricks, Google Cloud Platform, and Snowflake Query flexibility while providing an interface geared toward a variety of personas and a library of prebuilt use case templates "We are honored to be recognized by the IDC MarketScape as a Leader in the data collaboration market,” stated Matt Kilmartin, CEO of Habu. "We have been fortunate to work with some of the most innovative brands in the world who value the versatile and user-friendly approach to our platform and our commitment to complete interoperability, enabling them to maximize collaboration opportunities regardless of which cloud environment any partner’s data resides.” For more information about Habu and its innovative data collaboration solutions, please visit www.habu.com. Download the IDC MarketScape Excerpt here. About Habu Habu is a global leader in data clean room software, enabling companies to benefit from the value of data without the risk. Habu connects data internally and externally with other departments, partners, customers, and providers in privacy-safe and compliant ways for better collaboration, decision-making, and results. The company is headquartered in San Francisco, CA, and Boston, MA. For more information on Habu data collaboration solutions, visit www.habu.com. About IDC MarketScape IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

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Ad Tech and Martech

Emissary Launches Innovative Sales Intelligence Platform, Emissary Knowledge, Giving Sales Leaders an Information Advantage.

PR Newswire | January 03, 2024

In a significant evolution of the sales intelligence marketplace, Emissary today unveiled Emissary Knowledge. Unlike conventional intelligence tools which scrape publicly available information from the Web, Emissary's firsthand insights are sourced directly from executives who worked inside target accounts - drilling into the realities of what, why, and how target accounts buy technology. "With Emissary Knowledge, salespeople learn more in minutes than they can they glean from hours of traditional research and weeks of discovery calls" notes Emissary CEO, Tony Jaros. "Emissary gives sales teams an edge with insights direct from the people who know." Key features include: Broad account coverage— Emissary focuses on2.5kof the world's most complex, and sought after, accounts across 21 industries. First-hand expertise— Emissary collects insights directly from thousands of tech buyers (IT, Engineering, Security, Data, Product and Operations) who have worked inside these accounts, ensuring accurate and detailed insights. Sales-specific insights— Unlike sanitized 10-K generalizations, Emissary curates insights specifically for sales tasks: qualification, prospecting, account planning and deal pursuit. Clarity on tech purchasing— Emissary Knowledge shares selling tips collected from account experts, as well as insights into an account's drivers of tech spend, tech biases and preferences, buying processes and vendor alignment. Access to deal coaches— If users want to speak with our experts, they can, using our Emissary Coach service. Both Emissary Knowledge and Emissary Coach are available immediately. Visit emissary.io and learn how sales leaders use Emissary to give their teams an information advantage. About Emissary Emissary is a sales intelligence provider that gives sales teams an edge with insights direct from the people who know. Founded to empower teams with a holistic, human-centric set of assets, Emissary addresses information gaps with the only thing that can: firsthand insights, directly from the source. Connect with us at emissary.io.

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Mobile Advertising

Connexa’s Partnership With AdVenture Media Delivers Unprecedented Return on Digital Advertising Spend

GlobeNewswire | December 14, 2023

Connexa Sports Technologies Inc. (Nasdaq:CNXA) today advised that its long-term partnership with the AdVenture Media Group continues to deliver unprecedented digital advertising results. Measured through its Return on Advertising Spend (ROAS), Connexa’s operating company, Slinger Bag, generated close to $2 million in revenue with an average ROAS of 18.9X during the 3 months to the end of November 2023. This included a an incredible 35X ROAS during Black Friday week alone. AdVenture Media is a New York based digital marketing agency and has been working with Slinger Bag since Slinger Bag came to the market in July 2020. AdVenture Media credentials are impressive. It is one of a handful of pay-per-click agencies accredited with Google’s Premier Partner Status, sitting alongside its Clutch 1000 and Top 32 Agencies in New York awards. in addition to Slinger Bag, AdVenture Media manages the digital advertising for an impressive array of leading brands such as Forbes, Nasdaq, Hanes, AMC Networks. “Our agency exists to deliver digital advertising performance by solving complex problems with grit and creativity. We are a small team of passionate advertising experts with highly intelligent business analysts. Since partnering with Slinger Bag from the inception of their groundbreaking tennis ball launcher, our journey has been nothing short of remarkable. As someone who's inherently optimistic, even I was astounded by the meteoric rise and success Slinger Bag has achieved in such a brief span. Among our numerous ecommerce clients, Slinger Bag stands out, not only meeting but consistently surpassing benchmarks and records, highlighted by our November ROAS achievement.” commented Isaac Rudansky Founder and CEO of AdVenture Media Group. “However, the triumph of Slinger Bag isn't solely attributed to our high-impact advertising strategies. It's the synergy of an extraordinary product that offers tennis pickleball and padel enthusiasts worldwide unparalleled value, and a leadership team deeply dedicated to delivering a premium customer experience from beginning to end. Being a part of this dynamic team has been a privilege, and I eagerly look forward to what lies ahead in our ongoing collaboration,” concluded Rudansky. Mike Ballardie, CEO Connexa Sports Technologies added, “As a new brand to the market back in 2020, the need to identify a strategic digital advertising partner, to invest our available advertising dollars with, was very challenging as we needed to succeed from the outset. From our first meeting with Isaac and his team, I was impressed with their highly analytical approach and desire to deeply understand not only the product but, importantly, the core target tennis players we wanted to reach. Through testing a variety of advertising concepts and tennis specific terminologies and messages and through employing their vast experience of the Google and Facebook platforms, we have seen consistent succeess in delivering revenue growth as well as a powerful recognition of our Slinger Bag brand across the global tennis community. It certainly helped us that some of the AdVenture Media team were social tennis players and recognized themselves the opportunity that owning a Slinger Bag Launcher presented.” AdVenture Media now also works with a number of our global Slinger Bag distribution partners on their local digital advertising campaigns, replicating the success seen in the USA. About Connexa Sports Technologies: Connexa Sports a leading connected sports company delivering products, technologies, and Sport-as-a-Service across a range of sport verticals. Connexa’s mission is to reinvent sports through technological innovation driven by an unwavering focus on today’s sports consumer.

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Ad Networks

JCDecaux and JOJ Media House sign an agreement to merge their OOH activities in Slovakia

GlobeNewswire | December 15, 2023

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, which began its OOH activities in Slovakia in 1990, announces that on December 14th it signed an agreement regarding the merger of its activity in Slovakia with Akzent Bigboard, the outdoor advertising subsidiary of JOJ Media House Group, the leading Media Group in Slovakia. The completion of the transaction is subject to standard regulatory conditions. Under this agreement, the newly formed joint-venture will be owned at 60% by ATSBG Holding GmbH, a JCDecaux subsidiary, and at 40% by JOJ Media House. This merger will be a real growth driver for outdoor advertising in Slovakia, which currently represents around 5.5% of the total advertising market, lower than the market share global average, but continually increasing. The combined expertise of JCDecaux and Akzent Bigboard will open up new opportunities for advertisers including in digital outdoor advertising within a highly fragmented advertising market. Key Figures for JCDecaux 2022 revenue: €3,317m(a)– 9M 2023 revenue: €2,440m(a) N°1 Out-of-Home Media company worldwide A daily audience of more than 850 million people in more than 80 countries 1,040,132 advertising panels worldwide Present in 3,573 cities with more than 10,000 inhabitants 11,200 employees JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.4/5),CDP (A-), MSCI (AA) and has achieved Platinum Medal status from EcoVadis 1st Out-of-Home Media company to join the RE100 Leader in self-service bike rental scheme: pioneer in eco-friendly mobility N°1 worldwide in street furniture (604,536 advertising panels) N°1 worldwide in transport advertising with 153 airports and 205 contracts in metros, buses, trains and tramways (333,620 advertising panels) N°1 in Europe for billboards (101,976 advertising panels worldwide) N°1 in outdoor advertising in Europe (654,957 advertising panels) N°1 in outdoor advertising in Asia-Pacific (170,973 advertising panels) N°1 in outdoor advertising in Latin America (129,305 advertising panels) N°1 in outdoor advertising in Africa (24,198 advertising panels) N°1 in outdoor advertising in the Middle East (19,371 advertising panels)

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