Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

skift | February 06, 2017

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017
Facebook’s work with travel brands, however, has only increased during the past year.Dynamic Ads for Travel, one of the first sector-specific Facebook Dynamic Ads products launched last year, have become commonplace in many travelers’ newsfeeds.Expedia, for example, has used Dynamic Ads for Travel and Expedia CEO Dara Khosrowshahi told investors in October that the company plans to increase Facebook and other social advertising to “Google-like levels if we can.”At Facebook, fourth quarter advertising revenue was up 53 percent to $8.6 billion from the fourth quarter 2015 and mobile ad revenue for the fourth quarter was $7.2 billion of total ad revenue (up 61% from last year). Wehner said efforts to limit the impact of ad blockers on desktops helped desktop ad revenue grow 22 percent year-on-year despite a decline in Facebook desktop users.

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Native Advertising has been one of the major trends in online marketing in 2015 and will continue to gain importance throughout 2016 and beyond.The following infographic shows all the relevant key factors from overall budget expenses to the impact of Native Ads.


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Outbrain Appoints Allen Sharma As Director of Sales For India Region

Outbrain | September 06, 2021

New Delhi, September, 06 2021 -- Outbrain, a leading recommendation platform for the open web, has appointed Allen Sharma as Director Sales for India Region. Sharma will be responsible for growing the demand side business within the region as well as spearheading other sales initiatives across advertisers, brands and agency partners in India. Prior to joining Outbrain, Allen was the Head of Digital Sales at ABP Network where he was responsible for launching the brands & agencies business, as well as new products and revenue verticals. A seasoned digital professional and sales leader in the digital and...

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Disney and ad-tech firms agree to privacy changes for children’s apps

Disney, Viacom | April 15, 2021

In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters. The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps — including “Subway Surfers,” an animated game from Denmark that users worldwide have installed more than 1.5 billion times, according to Sensor Tower, an app research firm. ...

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Google’s AI advertising revolution: More privacy, but problems remain

Google | March 16, 2021

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) approach is one in which platform corporations give us a “free” service in exchange for our data. The data is collected via third-party cookies downloaded to our devices, that allow a brows...

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Nextech Successfully Launches its Ad Network Featuring Augmented Reality Capabilities on its Virtual Events Properties

Business Wire | March 02, 2021

Nextech AR Solutions (“Nextech'' or the “Company”) (OTCQB: NEXCF) (NEO: NTAR.NE) (CSE: NTAR) (FSE: N29), a diversified leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, advertising, conferences, and events, is pleased to announce the launch of its Ad Network. The Ad Network generated very positive results at recently held virtual and hybrid events for Repticon who puts on 100 events annually and the North Carolina Association of Zoning Officials (NCAZO) Annual Conference. The company is utilizing its owned and operated virtual event platforms audience which hosts thousands of specialized events allo...

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Spotlight

Native Advertising has been one of the major trends in online marketing in 2015 and will continue to gain importance throughout 2016 and beyond.The following infographic shows all the relevant key factors from overall budget expenses to the impact of Native Ads.

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