Facebook Takes Down Perilous Ad Category Amidst Coronavirus Misinformation Concerns

Facebook | April 27, 2020

  • Facebook has been doing a pretty good job all in all when it comes to helping the world deal with the coronavirus.

  • Facebook Removes Risky Ad Category Among Coronavirus Misinformation Concerns.

  • The ad category was removed as well as other categories that were in a similar vein.


Facebook has been doing a pretty good job all in all when it comes to helping the world deal with the coronavirus and a big part of the reason why that is the case has to do with the fact that the social media platform has actively tried to finds solutions to problems and has also really cracked down on misinformation on the site so that no one can share articles that are not verified and might spread false details among the populace about the pandemic that we are currently trying to get through.

Read more: How advertisers can be more innovative during trying times

However, a flaw in Facebook’s system might have caused a lot of damage even though Facebook upon learning about it fixed the problem immediately, as reported by TheMarkup. There is a list of keywords that can be used when posting ads on the platform, and these ads are meant for directed targeting of people that the ad needs to get to. It turns out that tens of millions of people on Facebook respond to ads that had pseudoscience tags, which meant that this turned into an entire ad category that was actually quite popular.

Read more: How innovation and ads can save your business during COVID-19

One can imagine how problematic something like this can end up being considering the political climate as well as the pandemic that we are currently attempting to get through. The ad category was removed as well as other categories that were in a similar vein. While Facebook was hoping that these categories might help prevent the spread of misinformation by targeting audiences that have a dislike for such words it could also be used in the opposite way which makes it a good thing that Facebook has removed these ad categories due to the reason that it’s always better to be safe rather than to end up being sorry due to a lapse in judgment at the end of the day.

Spotlight

Heather Vale of Performance Marketing Insider has a chat with David A McInnis, Founder and CEO of Cranberry, about the native content amplification platform and their newest development, native lead capture. In this interview at LeadsCon 2016 discover how native lead capture works, what options are possible, why it's best to keep visitors on one site, why native advertising is so effective, and more. If you're a publisher who would like to monetize your site or find out more,


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Viamedia Selected as Long-Term Ad Rep by HolstonConnect, Powered by MobiTV

Viamedia | September 20, 2022

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96% of Marketers Achieved ROI Goals with Out-of-Home Marketing Campaigns, Says New Research

OneScreen.ai | September 15, 2022

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AdPlayer.Pro Outstream Video Ads Solutions Provider Upgrades Video Ad Player Tech

AdPlayer.Pro | August 23, 2022

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605, Convi​v​a | September 22, 2022

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Heather Vale of Performance Marketing Insider has a chat with David A McInnis, Founder and CEO of Cranberry, about the native content amplification platform and their newest development, native lead capture. In this interview at LeadsCon 2016 discover how native lead capture works, what options are possible, why it's best to keep visitors on one site, why native advertising is so effective, and more. If you're a publisher who would like to monetize your site or find out more,

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