Google Analytics Announced Predictive Innovations For Advertisers For More Robust Targeting in Google Ads

Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics, available in the App +Web beta product offering. Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics. These are part of their Beta for App + Web properties, and not available in regular Analytics situations. Located within the Audience Builder, users will now see new audiences, based off two audience types: likely buyers and likely churning purchasers. These spawn specifications for things like “Likely first-time 7-day purchasers” or “Likely 7-day churning purchasers.” This new audience feels a lot like Facebook’s conversion goal, which similarly targets users’ likely behavior. Like other Google Analytics audiences, linked Ads and Analytics accounts will be able to import these audiences for bidding and targeting.