Google exiles 600 apps from Play Store for 'disruptive advertising' amid push to clean up Android souk's image

Google | February 21, 2020

On Thursday Google confirmed it has removed nearly 600 Android apps from the Google Play Store and banned them from its ad services for violating its policies on disruptive advertising and interstitials. "We define disruptive ads as ads that are displayed to users in unexpected ways, including impairing or interfering with the usability of device functions," said Per Bjorke, senior product manager for ad traffic quality in a blog post. "While they can occur in-app, one form of disruptive ads we’ve seen on the rise is something we call out-of-context ads, which is when malicious developers serve ads on a mobile device when the user is not actually active in their app."

Spotlight

Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the way for broader digital sector innovation. This report illustrates this integral contribution of online advertising. Highlights are: €46 billion were invested in online advertising in Europe in 2014. Out of this sum, publishers active Europe generated revenues €30.7 billion from online advertising, or 30.4% of all advertising revenue.


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ADVERTISER CAMPAIGN MANAGEMENT

Phonexa Wins 2 Telly Awards for Ad Campaign

Phonexa | July 12, 2022

Marketing automation platform Phonexa has garnered additional prestigious honors in recognition of its digital ad series "The Unofficial History of Innovation" by winning two Gold Telly Awards. One award is a People's Telly for Online Commercials, and the other is for Business-to-Business, Online Commercials. Phonexa's award-winning ad series consists of three episodes – "The Startup," "The Telephone," and "The Internet" – with each episode reenacting groundbreaking moments in technological advancement with humorous reactions from people of yesteryear. The Gold Telly Awards comes on the heels of Phonexa winning a 2022 Communicator Award of Distinction for Video Commercials, in addition to winning an NYX Marcom Award, three TITAN Business Awards, nine Vega Digital Awards, and a Silver Davey Award for the "Campaign & Series: Comedy" category. Phonexa's ad campaign has also been recognized by winning a trio of w3 awards across the Branded Entertainment categories of B2B, Commercials, and Comedy. "Being recognized with two Gold Telly Awards reflects the comradery and determination that drives the Phonexa team to create content that appeals to viewers from all walks of life, We always strive to hone our craft, and every award we earn from well-respected organizations within our industry serves as validation for our digital marketing efforts." -Armen Karaoghlanian, Chief Marketing Officer of Phonexa. The Telly Awards honor excellence in local, regional, and cable television commercials, in addition to recognizing non-broadcast video and television programming. This recognition acknowledges work from world-renowned advertising agencies, production companies, television stations, and publishers created on the behalf of a client, for a specific brand and/or company, or self-directed as a creative endeavor. About Phonexa: Phonexa is an all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. The software company powers direct advertisers and lead generators alike across all businesses and industries by optimizing inbound web and call campaigns, and outbound call, email, and SMS campaigns — all while having the ability to enhance the consumer journey along every step of the way. Complete with a suite of turnkey marketing products and solutions, Phonexa's customizable tools are uniquely designed to maximize workflow efficiency and revenue. Phonexa has the scalability, tools, and partnerships to serve clients across industries, especially those with high consumer demand products and services. The company is headquartered in Los Angeles with additional offices in the United Kingdom and Ukraine.

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AD TECH AND MARTECH

Advertising Technology Startup, Sustainable Skylines, Emerges from Stealth Mode, Announces Partnership with Aviation Technology Company, VELARY

Sustainable Skylines, VELARY | June 16, 2022

Sustainable Skylines, an advertising technology company reinventing aerial advertising with hybrid drone technologies and advanced data analytics, has emerged from stealth mode. They have formally announced an exclusive partnership with the aviation technology company and drone manufacturer, VELARY. This partnership will continue the collaboration of the two companies on building world-class drone advertising solutions. The exclusive nature of the partnership solidifies both companies' stake in this burgeoning industry. Current airplane-based advertising relies on outdated technologies, hazardous procedures, and anecdotal ad-performance methodologies. Recognizing this underserved market, Sustainable Skylines is on a mission to bring this industry into the 21st century. Operating in stealth mode for the past two years, the company has been working to bring this drone advertising solution to life, along with developing computer vision and A.I. technologies for their audience analytics platform. The management team is made up of skilled operators from related industries in big data and advertising. The Founder and Chief Executive Officer, Jacob Stonecipher, is a former Senior Director at the private equity and venture capital data and research firm, PitchBook Data, where he structured data-feed, API, and platform subscriptions. He is joined by their Chief Marketing Officer, Tim Carlisle, a former senior executive at Publicis, where he helped lead Proctor and Gamble’s brand strategy. Brenda Stonecipher, their Chief Financial Officer, a certified CPA who has held numerous c-suite positions. As well as their Chief Research Officer, Paul Donato, an advertising industry veteran, and the former Chief Research Officer at Nielsen. VELARY is a next-generation U.S. aviation technology and engineering company dedicated to solving today’s most challenging problems while anticipating the needs of tomorrow. Their hybrid-powered Unmanned Aerial Vehicles (UAVs) and piloted Vertical Take-Off and Landing (VTOL) solutions are designed for the most demanding environments. By bringing together vertical mobility solutions with A.I., data, and cloud services, VELARY is meeting the future with innovative technologies and human ingenuity. “Our partnership with VELARY is a natural fit. They operate at the forefront of drone technology and share our core values of innovation and sustainability,” said Sustainable Skylines’ Founder and Chief Executive Officer, Jacob Stonecipher. “Our partnership with VELARY is a natural fit. They operate at the forefront of drone technology and share our core values of innovation and sustainability,” said Sustainable Skylines’ Founder and Chief Executive Officer, Jacob Stonecipher, “We’re incredibly excited to be aligned with their team and to continue our growth together.” “Out-of-Home advertising is going through a renaissance. The digital advertising ecosystem has become overly saturated. Brands are relying on outdoor advertising to create real-world brand familiarity and amplify digital activations,” said Chief Marketing Officer, Tim Carlisle, “Sustainable Skylines will drive brand impact by operating in the last true uncluttered environment, the sky.” ”VELARY is excited to collaborate with Sustainable Skylines as it transforms the outdoor advertising space using our aircraft, making aerial advertising cleaner, safer, and exponentially more impactful,” said Mihai Rozsa, CEO of VELARY. Sustainable Skylines and VELARY are working towards FAA approval, alongside Praxis Aerospace Concepts, to launch in Miami Beach and will look to rapidly scale across the nation and globe. Sustainable Skylines is financed by a pre-seed round of financing and has formally announced an upcoming seed round. About Sustainable Skylines Sustainable Skylines is an advertising technology company reinventing the Out-of-Home (OOH) aerial media industry with the use of hybrid drone technologies, dynamic 4-color static and digital banners, and a computer vision-powered audience analytics platform. Launching from regional distribution centers with mobile command vehicles, the company will operate in all major U.S. and global markets. Aggregating 1st and 3rd-party data from cellular, geospatial, and aerial footage, the company builds audience data products using the latest advances in computer vision, big data, and artificial intelligence. Learn more at www.sustainableskylines.com About VELARY VELARY Inc. is a next-generation U.S. aviation technology and engineering company based in California, with operations in Europe. VELARY.com

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AD NETWORKS

AdAdapted Launches New Shoppable Video Ads

AdAdapted | August 17, 2022

AdAdapted Shoppable Video Ads enable brands to build eCommerce campaigns on AdAdapted’s industry-leading Shopping List Marketing mobile ad platform. This goes beyond standard video ads by utilizing AdAdapted’s one-click functionality so consumers can add branded products directly to their eCommerce cart. The product leverages AdAdapted’s exclusive verified shopper audience to target consumers based on shopping list intent behavior, ensuring ads are served only to the consumers most likely to purchase the item, increasing the likelihood of conversion. “We have found significant positive results with AdAdapted campaigns over the years,” said Ali Fluke, senior advertising manager, Kodiak Cakes. “The launch of AdAdapted Shoppable Video Ads enables us to utilize AdAdapted’s 1-click Add-to-Cart user experience, while expanding the placement opportunities to mobile web.” The new offering enables video with two primary objectives: Shoppable Add-to-Cart Actions - Optimizes for click-through rate Brand Awareness - Optimizes for completed views AdAdapted Shoppable Video averages a 6.5x longer view time than video on social feeds. Brands can also overlay cross-device and segment targeting (including demographics or preferences) via AdAdapted’s existing partnership with LiveRamp, the leading data connectivity platform. Video campaigns come with end-of-campaign custom reporting. “In today’s digital age, brands must serve consumers compelling video content that encourages them to engage,” said Mike Pedersen, co-founder and CEO, AdAdapted. “In today’s digital age, brands must serve consumers compelling video content that encourages them to engage,” said Mike Pedersen, co-founder and CEO, AdAdapted. “AdAdapted Shoppable Video Ads are a natural extension of our Add-It™ product suite and allow brands to serve high impact, video content to the head of household shoppers at the right time, leading to an increase in both conversions and sales that exceed industry standards.” To learn more, visit AdAdapted.com About AdAdapted AdAdapted is the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. AdAdapted’s powerful list data and unique ad products help the world’s top CPGs meet their most important goals. With 110MM+ US shoppers using a mobile grocery list app, AdAdapted has built a distinct audience and ad offering no other solution can provide. No one gets branded products on the list and in the cart like AdAdapted.

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SOCIAL MEDIA ADVERTISING

Niche Announces First Ad-Free Social Media Platform Geared for Web3, from Former Tinder, Bumble & Facebook Leaders

Niche | August 03, 2022

What happens when an entrepreneur who invented Tinder’s swipe feature and a top Facebook “do no evil” engineer join forces? They create Niche: an ad-free, decentralized social media platform consisting of user-owned communities, where members can own and sell their own content. Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation. Current social media platforms profit from selling you ads. They harvest your data to create targeted ads that are more likely to apply to you and make them more money. This leads to poor content, easy propagation of misinformation, and a loss of privacy. One of the more challenging outcomes is the impact social media has on mental health; the platforms intentionally keep users hooked on their phones to see more ads. Niche is solving this product addiction by removing ads altogether. In fact, here’s a notable distinction: social media has users, and Niche has owner-members. Niche is reinventing social media by distributing ownership of your networks to its members. Rather than traditional social media that uses your content to sell targeted ads, Niche Clubs reward engagement and content creation with token ownership. Each club has its own unique tokens that accrue real value over time and can be used for commerce, event admission, and membership status. The token can be exchanged for real currency. That means your networks are now part of your net worth. Niche fulfills the web3 promise of decentralized ownership and reinvents social media along with it. Niche is co-founded by Christopher Gulczynski, CEO, and Zaven Nahapetyan, CTO. Gulczynski was a co-creator and CPO of Bumble, as well as a co-founder, CCO, and patented co-inventor of “the swipe” feature for Tinder. Nahapetyan was a senior engineering manager at Facebook, creating and leading key projects like Facebook fundraisers, civic engagement efforts, and several initiatives against misinformation. “Versions of social media we use today do not value the individual user,” explained Christopher Gulczynski, Niche’s CEO. “Versions of social media we use today do not value the individual user,” explained Christopher Gulczynski, Niche’s CEO. “As a decentralized, ad-free platform, Niche will not be driven by revenue; instead we will prioritize sharing credible and useful information, connecting people with others who share their interests, and allowing members to profit off the content they create.” “We are thrilled to support Niche as one of our major investments of the year! NEAR’s goal has always been building a blockchain platform that can onboard creators and users from Web2 in a frictionless manner. With such a world class team building an innovative, community owned platform, we believe Niche will revolutionize social media,” says Amos Zhang, founder of MetaWeb.VC. "We're really excited to have Niche building on NEAR. Social networking is the next major growth vertical in Web3 and Niche is the perfect team to accelerate that growth on NEAR. Their approach to community ownership and user-owned data resonates with our core values of usability and openness," said Illia Polosukhin, Co-Founder of NEAR Protocol. Participants can apply to the beta, where they will have a unique opportunity to join the movement: http://www.niche.club/. For more information, and to speak with the founders, contact Richard Laermer (RLM PR) at niche@RLMpr.com; 212-741-5106 X 216. About Niche A decentralized platform powered by a token economy, Niche is changing social media by completely reinventing it. With interest-based clubs owned by members, everyone has a say in how their network is run. Niche clubs are for content creators who want access to their most engaged fans and direct distribution, collectors who want to buy and sell with ease, and real-life groups who want a digital home for their real-world community. A safer, more secure social media alternative free from advertising and algorithms that promote discourse and misinformation, Niche is launching to change social media as we know it today.

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Spotlight

Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the way for broader digital sector innovation. This report illustrates this integral contribution of online advertising. Highlights are: €46 billion were invested in online advertising in Europe in 2014. Out of this sum, publishers active Europe generated revenues €30.7 billion from online advertising, or 30.4% of all advertising revenue.

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