Google makes shopping ads free to display in the main set of search results

Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer. This move comes only two months after Google made shopping ads free in the ‘Shopping’ tab. All together that’s a lot of free promotion available to retailers. Following a dramatic increase in online shopping, Google says it has become “crucial” to connect consumers with the best merchants for their needs. That’s what inspired Google’s decision to expand its free advertising options for retailers. Google says free ads in the Shopping tab have been a resounding success for merchants thus far. Free product listings in Google’s main search results will initially appear in knowledge panels that show buying options for particular items.