Google Plans to Phase Out Third-Party Cookies in Chrome, Provides More Ad Transparency

Google has announced that it will now include more detail within its 'Why this ad?' transparency listings, while it's also planning to phase out third-party cookies in Chrome as it works to improve its data protection measures. First off, on its ad-specific listings - on every Google ad, users are able to tap on an icon within the ad to get more context as to who the advertiser is and why the ad has been shown to them. Here's an example in a search ad - tap on the drop-down arrow alongside the top URL and you'll see the 'Why this ad?' option. Google has provided this additional ad context for some time, but now, it's updating the 'Why This Ad?' listings with extra information.