Instacart Announces New Shoppable Video and Display Advertising Products, Driving Inspiration, Discovery and Purchase

Instacart | May 30, 2022

Shoppable Video and Display Advertising Products
Instacart today announced two new advertising solutions that bring together the best of inspirational storytelling and action: shoppable video ads and enhanced shoppable display ads. These new formats expand Instacart's ad product suite with inspiring experiences to give brands a more immersive way to storytell, engage and drive sales. Shoppable video and shoppable display enable CPG brands to shorten the user journey from awareness and product discovery directly to purchase – all within one rich media unit. Advertisers can now promote engaging, targeted, creative content to consumers as they shop from their favorite retailers on Instacart. Dove, Mondelēz International, PepsiCo and S.Pellegrino are among the first CPG brands to pilot Instacart's shoppable video and shoppable display products.

"Advertisers choose Instacart because we've built a platform with high-intent consumers, unparalleled scale of retailers, and closed-looped measurement, all of which drives meaningful results for our brand partners," said Ali Miller, Vice President of Ads Product at Instacart. "We designed our new shoppable ad products to create more brand storytelling opportunities for CPGs, help them inspire and reach new and existing consumers, and ultimately drive sales in a singular unit. We see that these kinds of shoppable rich media experiences resonate with consumers as well, as we're bringing more discovery and inspiration to the online shopping experience. We're grateful to work with brand partners who have been excited to innovate with us and incubate these formats along the way to drive maximum impact."

Instacart's new shoppable video ads will equip brands to combine the powerful storytelling capabilities of video creative with an in-line set of shoppable products to shorten the path from discovery to purchase. Advertisers will be able to fuel brand affinity with rich stories, motion and audio, and inspire bigger baskets with seamless add to cart functionality. Throughout the pilot, Instacart will test and learn alongside its CPG brand partners to determine best practices and inform what the shoppable video product looks like when it is available to all brands in Instacart's self-service portal, Ads Manager, later this year.

Building on the early success of its inaugural display ads product, Instacart has created a new, iterative, shoppable display product to inspire basket building through discovery and purchase. This new shoppable display format is a CPG brand's contextual 'pop up shop' on Instacart and enables them to reach the right consumer at the right time to drive consideration and bigger baskets – without disrupting the shopping experience. The engaging new format features brand imagery coupled with direct add to cart functionality; brands are able to pin a bundle of items that inspires complementary purchases, innovation, and drives routine purchases. More than 40 CPG brands have piloted the shoppable display product, which will be generally available to all brand partners in Ads Manager later this summer. Dove first partnered with Instacart Ads in 2017 with sponsored product campaigns, and expanded as an early pioneer with shoppable display for their "Nourish Your Beauty" campaign.

"Across all our Dove campaigns, we tell real, thoughtful stories of beauty as a source of confidence, not anxiety, that our audience can authentically connect with and that inspire the next generation," said Leslie Miller, Marketing Director on Dove. "At the same time, we are constantly looking for innovative platforms to engage with our audience. Working with Instacart Ads has enabled us to try new tools that do just that. Testing Instacart's new shoppable display and shoppable video ads have equipped us to inspire even more people with our brand storytelling and seamlessly drive purchases as they shop on Instacart."

"Partnering with Instacart helps us stay ahead of the curve when it comes to inspiring and engaging consumers along their shopping journey," said Emily Frankel, SVP, eCommerce Marketing Head at PepsiCo.

"Partnering with Instacart helps us stay ahead of the curve when it comes to inspiring and engaging consumers along their shopping journey," said Emily Frankel, SVP, eCommerce Marketing Head at PepsiCo. "Multiple PepsiCo brands have joined the Instacart video and display pilots to test and learn. Shoppable display has proven to be an effective way to drive first-time purchase of our products via the Instacart platform, and while we're just getting started with shoppable video, we look forward to continuing our work to give consumers a compelling omnichannel experience."

"We're thrilled to partner with Instacart. Online grocery shopping is critical to our long-term growth strategy and we are excited to create a richer experience for our consumers as they shop for our beloved brands." - Wesley Saraceni, Senior Director of Marketing Digital Commerce at Mondelēz International.

Instacart's new shoppable video and shoppable display products expand the company's robust advertising tool kit and help CPG brands of all sizes deeply engage with consumers directly at the point of purchase. Now, advertisers have even more choices and touchpoints to inspire consumers throughout the entire shopping journey. The new shoppable video and display products, alongside the company's flagship sponsored product offering, brand pages and suite of display ad solutions, equip brands on Instacart with comprehensive full-funnel marketing capabilities to reach valuable consumers at the point of purchase and drive effective, measurable outcomes.

Instacart today offers self-service and managed ad services for more than 5,000 CPG brands. Instacart also partners with industry-leading API partners that have built campaign management and optimization applications leveraging the Instacart Ads API.

About Instacart
Instacart is a leading retail enablement platform that works with grocers and retailers to transform how people shop. Today, Instacart partners with more than 800 national, regional and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores across more than 5,500 cities in North America. Millions of busy people and families turn to Instacart to get the groceries they need from the retailers they love, and more than 600,000 Instacart shoppers pick, pack and deliver orders for customers on their own flexible schedule. The Instacart Platform offers a suite of enterprise-grade technology products and services to power e-commerce, fulfillment, in-store, ads and insights for retailers across the U.S. and Canada. Hundreds of retailers partner with Instacart to power their e-commerce experiences across the Instacart App and their own white-label sites and solutions. With Instacart Ads, thousands of CPG brands partner with the company to connect directly with consumers online. For more information, visit, and to start shopping, visit For anyone interested in becoming an Instacart shopper, visit


Copperfield Digital Services presents: What is Programmatic Advertising. Understanding Programmatic Digital Advertising - IAB Digital Simplified.

Other News

SPYR Technologies Retains Integrity Media for Investor Relations and Corporate Communication

Applied Magix | June 28, 2022

SPYR Technologies (OTCQB: SPYR) (“SPYR” or the “Company”), a diversified technology company developing products leveraging the Internet of Things (Iot) for large scale applications and industries, is pleased to announce that the Company has retained veteran agency Integrity Media to manage its Investor Relations and Corporate Communication. Integrity Media has over two decades working in public markets in the U.S. and Canada and is led by its Founder & President, Kurt Divich. One of the premier financial copywriters in the industry, Divich is twice published in fiction and non-fiction with a third commissioned work in progress. Mr. Divich has consulted and provided Investor Relations services to public companies ranging from industry leaders and American icons like Smith & Wesson to potentially market disruptive, emerging equities like SPYR Technologies. “Integrity Media is a well-established and respected Investor Relations firm with a reputation for consistent and clearly written communication and for their efforts in advocating for investors, In our conversations with Mr. Divich about representing SPYR he was adamant as to a public company’s obligation to be transparent with its shareholders and to provide a consistent and expeditious system to address concerns or ideas as they emerge from the shareholder base.We are eager to have Integrity Media telling our story to the market and the media, especially given our exciting acquisition of GeoTraq which we firmly believe will be a game changer for the CompanyIn our estimation, Integrity Media is the right firm to help us celebrate our successes and to keep an active dialogue with our valued investors as we take this important step in developing the massive potential we see in GeoTraq.” -Tim Matula, CEO and President, SPYR Technologies. I’m excited to join the team at SPYR and to immediately begin a process to develop a long-term press release calendar, I’ve been following SPYR for quite some time and I am excited to be their voice as they roll-out GeoTraq and its array of possibilities.I’ll do my level best to keep everyone apprised of events as they manifest for GeoTraq, any observations as to the future, and any challenges we may encounter.Kurt Divich,Founder & PresidentIntegrity Media. About SPYR Technologies- SPYR Technologies (SPYR) is a technology company which, through its subsidiary Applied Magix Inc., develops and resells Apple® ecosystem compatible products, with an emphasis on the growing multibillion-dollar IoT smart home and connected car markets and also through its subsidiary GeoTraq develops and manufactures fully entirely self-contained, ultra-small Mobile mobile IoT (Internet of Things) modules: Trackertracker-M modules for asset tracking and location-based services, and Sensorsensor-M modules used for remote monitoring. SPYR continues to identify and target acquisitions that will grow its footprint in the industry and expand the products it offers consumers, including companies developing artificial intelligence (AI) and smart technology products. About GeoTraq- We have a vision for a simple, smart, connected world. We empower that vision through our self-contained, fully integrated mobile IoT modules. Our modules are designed with a small plug-and-play form factor for easy attachment of antenna, battery and sensors. Combined with low-cost connectivity, GeoTraq creates real ROI for all customers. About Applied Magix- Applied Magix, Inc. develops and resells Apple® ecosystem compatible products in the growing multibillion-dollar IoT smart home and connected car markets.

Read More


IAB Europe AdEx 2021 Study Reveals Double-Digit Digital Advertising Growth Across All Markets

IAB Europe | May 27, 2022

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today (25th May 2022) that digital advertising grew 30.5% in 2021 to €92b (£78.38b). This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19. 2021 Digital Advertising Investment Now in its sixth year, The AdEx Benchmark study is the definitive guide to advertising expenditure in Europe, covering 28 markets. In 2021, all markets experienced double-digit year-on-year growth. Turkey was the most dynamic market posting an exceptional growth of 99.7%. In 2021, no markets experienced a decline in digital advertising. Audio and Video Post Strongest Growth The study shows that audio saw the largest growth in 2021 at 51.3%. Whilst the audio market still remains small, it represents positive growth. Video also grew by an impressive 46.2% to €18.5b (£15.76b). Meanwhile display grew by 34.5% to €45.6b (£38.84b), with search experiencing a 29.9% increase to €39.5b (£33.65). The AdEx Benchmark Study highlights can be downloaded here. The full AdEx Benchmark 2021 Report, which will provide full commentary and data across all 28 markets, will be published in June 2022.

Read More


Snapchat unveils dynamic ads service for travel advertisers

Snapchat | June 06, 2022

Snapchat has launched its Dynamic Travel Ads product to help brands create different ads according to their products and services. The social media platform says it will serve the most relevant ads to "Snapchatters" interested in travel, whom it claims are 37% more likely to book travel after seeing an advertisement. Snapchat says the ads have a number of unique benefits for travel advertisers including targeting according to a Snapchatter's interest in travel and locally relevant campaign delivery using the company's visitation data. The company says Etihad reduced the cost per flight search fourfold using the dynamic ads product and achieved "a 307% increase in ROAS (return on advertising spend) as well as a 76% decrease in cost per purchase compared to their non-dynamic campaigns." Phil Dodwell, marketing media lead for Etihad, says the airline was able to "maximize relevance by matching customers to specific destinations, dramatically improving performance metrics across the booking funnel in the process." Phil Dodwell, marketing media lead for Etihad, says the airline was able to "maximize relevance by matching customers to specific destinations, dramatically improving performance metrics across the booking funnel in the process." He adds: "The prospecting solution in particular is currently the best-in-class catalog solution for dynamic travel ads on social, and we are extremely pleased with the results we have been able to achieve. We look forward to building on this approach in Q2 and beyond.” Meanwhile, also reduced its advertising costs by using images from its product catalog to present locally relevant listings to the audience based on previously viewed products. Sharon Silverstein, head of U.S. verticals at Snap Inc, says, "Snapchatters are a particularly salient audience for the industry, with many eager and more likely to travel than users of other platforms." The company says 76% of Snapchatters are making plans or have already returned pre-pandemic travel behavior. It adds that the platform has more than 600 million monthly active users and 332 million daily active users. Many travel brands are experimenting with social platforms with their millions of users as a way to extend reach and boost engagement beyond more traditional marketing channels. In addition, a number of travel brands have made their own media moves recently with Marriott, for example, launching a media network in partnership with Yahoo that enables other advertisers to target its audience. Initially, brands will be able to target Marriott customers via the hotel company's website and mobile application expanding to in-room television screens and its Bonvoy loyalty program later.

Read More


DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities

Yahoo, DIRECTV Advertising | June 21, 2022

DIRECTV Advertising and Yahoo today announced a strategic partnership to unlock new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working with Yahoo, DIRECTV Advertising is helping to further reduce complexity and fragmentation for advertisers across the advanced TV landscape, which has seen tremendous growth over the last year. Digital video ad spend, inclusive of digital TV, reached $39 billion in 2021, and is expected to increase 26% to $49.2 billion in 2022.1 Through the partnership, advertisers gain a number of exciting advancements, including: Access to 25 million addressable TV households: DIRECTV Advertising has named Yahoo as the exclusive omnichannel demand-side platform (DSP) for accessing its addressable TV inventory programmatically. Advertisers can continue to buy the inventory directly from DIRECTV Advertising as well. Through the partnership, DIRECTV Advertising joins DISH Media and Fios in enabling addressable TV through an omnichannel, programmatic platform. With DIRECTV Advertising, Yahoo is expanding its position as the first and only omnichannel DSP to offer live, addressable TV inventory programmatically, enabling advertisers to tap into a footprint of 25 million households. Streaming inventory through Yahoo SSP: DIRECTV Advertising is tapping into Yahoo’s supply-side platform (SSP), making its streaming inventory available to premium demand across the Yahoo Exchange. DIRECTV Advertising and Yahoo’s agreement enables interoperability between addressable TV and CTV, allowing Yahoo DSP buyers to maximize unique reach, harness spend efficiencies and deliver optimal ad experiences for viewers. Through partnerships with DIRECTV Advertising, DISH Media and Fios, Yahoo DSP advertisers are able to collectively reach up to 25 million addressable TV households, paired with Yahoo’s reach of over 80 million CTV households. With timely insights, Yahoo delivers immediately actionable data to marketers in a single platform across linear and CTV campaigns. “DIRECTV Advertising has been a leader in delivering convergent TV solutions for its customers,” said Amy Leifer, Chief Advertising Sales Officer of DIRECTV. “DIRECTV Advertising has been a leader in delivering convergent TV solutions for its customers,” said Amy Leifer, Chief Advertising Sales Officer of DIRECTV. “Working with Yahoo enables us to meet our customers where they are and deliver these solutions in a way that better aligns with advertisers’ omnichannel strategies while reducing friction in the process.” “As linear and digital converge, advertisers need to be able to seamlessly engage with consumers across channels without losing critical measurement, data and campaign visibility,” said Iván Markman, Chief Business Officer of Yahoo. “This partnership with DIRECTV Advertising builds on the momentum of our existing addressable TV partnerships, and gives advertisers more reach, transparency and control. We are grateful to these partners for helping to further the industry and create a strong point of access through Yahoo’s platform.” Yahoo’s omnichannel DSP gives advertisers access to powerful, qualified data sets and reaches consumers across all channels, including mobile, desktop, video, native, addressable TV, CTV, DOOH, and audio. DIRECTV Advertising inventory will be available in the Yahoo DSP for Q4 2022 campaigns. About Yahoo Yahoo is a global media and tech company that reaches nearly 900 million people around the world, bringing them closer to finance, sports, shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. To learn more, please visit About DIRECTV Advertising DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry leading audience-based, digital, and innovative media solutions. Employing our decades of experience, we empower advertisers to address and engage their audience at scale while continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns.

Read More