Integral Ad Science and Channel Factory Announce YouTube Product for Brand Safety and Campaign Optimisation

Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and video level protection combined with Channel Factory's expert curation of YouTube content and performance-led approach provides marketers with a powerful, one-stop solution for YouTube advertising. More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and video level protection combined with Channel Factory's expert curation of YouTube content and performance-led approach provides marketers with a powerful, one-stop solution for YouTube advertising. "We are thrilled to jointly announce the world's first combined brand safety and performance optimization solution for YouTube campaigns. End-to-end solutions like this one save time and money for advertisers who are seeking to manage both the quality and performance of their YouTube investments" said Lisa Utzschneider, Chief Executive Officer, IAS.

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