Lionbridge Again Named One of America's Best Employers by Forbes

Lionbridge | April 17, 2019

Lionbridge Technologies is proud to announce it has again been named one of America's Best Employers by Forbes, which also recognized Lionbridge as a Best Employer for Women in 2018. The 2019 list recognizes organizations across a variety of industries that employ more than 1,000 people in the U.S. Working with Statista, Forbes deployed an independent survey to a representative sample of the US workforce and reached more than 50,000 employees overall. The rankings were mainly assessed based on the likelihood that an employee would recommend their employer to friends and family versus recommend a different employer. Other questions included inquiries about company culture, career development, gender equality, and compensation. "Our foundational priorities are our people and customers," said John Fennelly, CEO of Lionbridge. "We're very proud of the progress we've made in creating an environment that allows our talent to expand their skillsets and interests. This has also helped us accelerate our innovation efforts." Ann Lazarus-Barnes, Lionbridge's Chief People Officer, said the award is a testament to the company's dedication to its employees. "Our community's strength is an immeasurably important part of our success and we are always on the lookout for the best and brightest to join us," she said.

Spotlight

AdTheorent, Inc. recently announced summary findings from internal retail industry mobile ad performance analyses conducted across its network during Q2 of 2014.According to details shared with MMW, the company analyzed user engagement with approximately 150 million mobile impressions in the retail vertical for insights regarding the highest performing secondary engagement actions, household incomes, operating systems and devices, as well as outside factors that influence mobile advertising engagement.


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MOBILE ADVERTISING

Anzu partners with InMobi for programmatic brands advertising

Anzu | February 24, 2021

In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action. "We are living in a mobile-first world, and media consumption in it continues to evolve rapidly," said InMobi GM of publisher platforms and exchange Kunal Nagpal. "In-game advertising is one of these new frontiers that allow advertisers to interact with their consumers in a highly intuitive way. "InMobi's technology and unmatched mobile in-app expertise along with Anzu's advanced in-game advertising platform will allow them to access the highly engaged and diverse mobile gaming audience in a medium that is becoming increasingly relevant." Better reach As part of the new partnership, brand advertisers will be able to reach a broad mobile games audience with specially targeted ads. Moreover, the ads are non-intrusive, meaning that the player experience will not be hindered. "The importance of mobile to the gaming industry cannot be overstated," said Anzu CEO and co-founder Itamar Benedy. "It is leading the way for industry growth, accounting for over 50% of the market, which is why it's an important part of Anzu's strategy. Anzu's partnership with InMobi will greatly enhance the value of in-game advertising inventory. "We are excited to provide InMobi's global brand advertisers with the opportunity to embrace the up-and-coming in-game advertising media channel to reach premium mobile gaming audiences across the world." InMobi has become the latest in a line of partnerships to be formed by Anzu. Earlier this year, the in-game ads specialist teamed up with addressable media firm aMVG. In 2020, the company partnered with various organisations, including Virtuverse, Veritas Entertainment and Axis Games.

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MOBILE ADVERTISING

Entravision and Anzu Announce Exclusive Cross-Platform In-Game Advertising Partnership for Latin America

Entravision, Anzu | April 21, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, will exclusively represent Anzu in 18 Latin American markets, educating advertisers on the power of in-game advertising and enabling companies to leverage Anzu’s award-winning solution for advertisers, developers and players. Since 2017, Anzu has put players first, working with some of the world’s largest advertisers – including American Eagle, Samsung, Vodafone, and PepsiCo – to provide education on the huge opportunity presented by the gaming market, and enabling these advertisers to run unique campaigns via non-intrusive in-game ad placements that enhance gameplay and bring a sense of realism to the player experience. Anzu’s cross-platform offering allows advertisers to run in-game ads across mobile, PC, consoles, and Roblox, in some of the world’s most popular titles from leading developers including Ubisoft, Saber Interactive, Amanotes, and many more. “Gaming generates twice the revenue of the film and music industries combined, making it the fastest growing form of entertainment with 3.4 billion players worldwide. Anzu changes the rules of the game for advertisers, creating an ecosystem where advertising can thrive,” said Gonzalo Borras, General Director Audio & Mobile for Entravision’s Cisneros Interactive unit. “Gaming generates twice the revenue of the film and music industries combined, making it the fastest growing form of entertainment with 3.4 billion players worldwide. Anzu changes the rules of the game for advertisers, creating an ecosystem where advertising can thrive,” said Gonzalo Borras, General Director Audio & Mobile for Entravision’s Cisneros Interactive unit. “We are thrilled to embark upon this partnership to take in-game advertising in Latin America to another level. Anzu's proposal is not only revolutionary, but it is also the future of our industry, and we want our clients to be at the forefront of innovation when it comes to advertising.” “Latin America is one of the world’s fastest-growing gaming regions, with the highest player growth from 2015 to 2024. Our partnership with Entravision means advertisers in the region can now reach this growing audience via non-disruptive in-game advertising. Our patented, adaptive technology, first-to-market in-game ad viewability measurement with Oracle Moat, and full suite of third party integrations with AdTech vendors also mean they will also be able to effectively measure the impact of their in-game ad campaigns and compare them against other digital channels,” said Stephanie Lublinski, Head of Partnerships, Emerging Markets at Anzu. Entravision has been a long-term player in the gaming market and remains at the forefront of mobile gaming advancements. This partnership with Anzu will enrich and strengthen Entravision’s capabilities in the ​​gaming area. For more information on Entravision’s mobile gaming advertising solutions, please visit entravision.com. ABOUT ENTRAVISION Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Its dynamic portfolio includes digital, television and audio offerings. Digital, the company’s largest revenue segment, is comprised of four business units: a digital sales representation business; Smadex, a programmatic ad purchasing platform; a branding and mobile performance solutions business; and a digital audio business. Through the digital sales representation business, the company connects global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is the company’s mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. Entravision also offers a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and its digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about the company’s offerings at entravision.com or connect with the company on LinkedIn. ABOUT ENTRAVISION-CISNEROS INTERACTIVE Entravision-Cisneros Interactive, a business unit of Entravision, is the leading digital advertising company serving Latin America. The company has an active presence in 17 countries, leveraging unique commercial partnerships with Meta, Spotify, LinkedIn, Anzu and other leading media and technology platforms. In addition, the company offers Audio.Ad, Latin America’s leading digital audio ad network, with more than 350 publishers through a full solution technology stack offering, and Justmob, the leading mobile marketing company with global reach. ABOUT ANZU Anzu is the most advanced in-game ad solution for mobile, PC, console, and Roblox. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner for advertisers worldwide. Anzu helps game developers monetize their titles with ad placements that complement the gameplay, resulting in reliable revenue streams. The sole officially licensed in-game ad provider for Xbox, the first ad platform to become Unity verified, and with a self-serve dashboard that provides complete control over ad placements, Anzu is the preferred in-game ad monetization partner for developers worldwide. Backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and other prominent investors, Anzu has raised $37M to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/.

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AD NETWORKS

Outbrain Partners With Momentus Digital For Delivering Value & Elevating Growth in India

Outbrain | November 01, 2021

Mumbai/New Delhi, November 01 2021- Outbrain, a leading recommendation platform for the open web, is increasing its presence in the Indian market by partnering with Momentus Digital to help Outbrain with premium advertiser inventory, expand market reach and open new categories. With India evolving towards a digital first economy with programmatic technology at the forefront, Momentus Digital will open deliver greater customer value with genuine results. “We are excited to announce Momentus Digital as one of our preferred reseller partners, As India’s digital ad expenditure is likely to grow 10 times over the next decade, this partnership will enable Outbrain’s next phase of growth in India,” said Allen Sharma, Director of Sales for India at Outbrain. “Momentus Digital’s market knowledge understanding, client engagement and acquisition ratio will enable Outbrain to carve out growth in the next phase in India.” Building on the momentum of recent media owner wins for the region, including Network 18 and Hindustan Times, this distribution helps advertisers build audiences and reach new customers using advanced targeting options via the Outbrain network. “The efficiency of programmatic combined with the non-intrusive, high engagement native formats, are powerful combinations for advertisers to leverage digital medium” said Arooshi Dharamdasani, CEO, Momentus Digital. “We are excited to announce our ongoing partnership. Outbrain’s unique platform provides advertisers direct access to the widest supply of native ad inventory on multiple exchanges. With Outbrain’s expertise in technology, precise advanced targeting options and audience management capabilities forms a very formidable offering to a market.” “We are excited to announce Momentus Digital as one of our preferred reseller partners, As India’s digital ad expenditure is likely to grow 10 times over the next decade, this partnership will enable Outbrain’s next phase of growth in India,” said Allen Sharma, Director of Sales for India at Outbrain. The partnership with Momentus Digital, along with other initiatives within Outbrain such as the hiring of Allen Sharma as the Director of Sales and Bhavin Shah as Marketing Head, continue to prove Outbrain’s commitment to expansion within the region. Outbrain offers a quality and safe platform for brands to advertise on the open web. Content-led communication, campaign dashboard and advanced targeting capabilities set the platform apart from other native platforms. The platform also offers brands access to leading publishers and multiple advertising formats, which can be selected based on the brand industry and campaign purpose. Outbrain started its India operations in 2014 and this partnership is another proofpoint of the recognition by the company of the potential within the market for its business operations. About Outbrain Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide. About Momentus Digital Momentus Digital is a brand solution and performance marketing platform. We partner with brands to reach out to the mass audience, by representing their business in India. Our aim is to connect marketers to our partners, helping them reach marketing objectives.

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DISPLAY ADVERTISING

J&L Selected for Volkswagen Service & Parts Digital Advertising Program

J&L Marketing, Volkswagen | May 02, 2022

J&L Marketing has been chosen for the certified Service & Parts Digital Advertising Program with Volkswagen of America as part of the Dealer Digital Program. This partnership will enable participating Volkswagen Dealers to use advanced digital marketing strategies to retain a higher level of customers along with attracting new customers to their service departments. As the only 2022 Google Premier Partner participating in the program, J&L Marketing offers the industry's most refined after-market digital marketing program that includes paid search, display and paid social advertising. As a Volkswagen Certified Service & Parts Digital Advertising Provider, J&L Marketing enables dealers to beat their competition by capturing more service appointments. J&L Marketing’s usage of data, landing page technology, and campaign management have proven to engage and convert more customers. “We are proud to be selected as a Certified VW provider. Dealers need a marketing partner that will do the hard work required to innovate and outperform their competitors,” said Jamil Zabaneh, President of J&L Marketing. “We are proud to be selected as a Certified VW provider. Dealers need a marketing partner that will do the hard work required to innovate and outperform their competitors,” said Jamil Zabaneh, President of J&L Marketing. One of the key features that will propel dealer’s success is J&L Marketing’s code injected landing pages. This technology enables service landing pages to load faster, convert better, and deliver exceptional results. J&L Marketing provides search, display, discovery and social advertising services in conjunction with several proprietary solutions developed for automotive service departments. Explore the full range of offerings on their website: www.jandlmarketing.com

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Spotlight

AdTheorent, Inc. recently announced summary findings from internal retail industry mobile ad performance analyses conducted across its network during Q2 of 2014.According to details shared with MMW, the company analyzed user engagement with approximately 150 million mobile impressions in the retail vertical for insights regarding the highest performing secondary engagement actions, household incomes, operating systems and devices, as well as outside factors that influence mobile advertising engagement.

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