Mirriad, the leading in-content advertising company, has won 'Most Innovative TV Advertising Technology' at the 2022 AdExchanger Awards.
Announced at the Programmatic I/O awards gala on 17 October 2022, the award from this industry-leading title signals further recognition of in-content advertising as a revolutionary format and Mirriad as a leader of the category.
Mirriad's technology and platform create virtual insertions within popular video content, enabling the biggest global brands, across all industry categories, to easily develop and deliver large-scale campaigns in content to connect more effectively with their target audiences.
Recent Kantar research shows that audiences prefer in-content advertising 7x more than TV spots, and that combining the two types of advertising creates overall performance lift including ad awareness (+10 ppt), favourability (+5 ppt), and consideration (+5 ppt) when compared to Kantar norms.
Stephan Beringer, CEO of Mirriad, said: "In-content advertising is establishing itself as game-changing segment that solves many of the fundamental challenges facing the advertising industry."
Stephan Beringer, CEO of Mirriad, said: "In-content advertising is establishing itself as game-changing segment that solves many of the fundamental challenges facing the advertising industry. Mirriad's unique, AI-powered platform gives brands what they need to reach more people, in a more engaging way and with better results. The AdExchanger award is another vote of confidence in our patented technology and platform, which is bringing a new set of ground-breaking opportunities to advertisers, agencies and content owners alike.