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Mobiquity Technologies, Inc. Expands its Service Offerings on its MobiExchange SaaS Platform

Mobiquity Technologies, Inc.(NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising, today announced new service offerings for MobiExchange (www.mobiexchange.com), the Company’s SaaS platform for digital advertising and data services.

MobiExchange is one of the fastest, easiest, and most affordable ways for small and medium size brands and advertising agencies to enhance and manage a digital media campaign. MobiExchange is a SaaS platform for digital advertising and data services, specifically designed for non-technical personnel to assist them in reaching their target audiences.

MobiExchange allows advertisers to turn their offline data in actionable data within minutes and does it without incurring the burden of an expensive in-house tech team.

MobiExchange has recently added political audiences to its already existing consumer and automotive audiences, which means political advertisers can now onboard their offline data to MobiExchange and create targetable audiences and look-a-like audiences to be used with their programmatic media buying campaigns. These targetable audiences can then be instantly used directly on the Company’s Advangelists Platform or can be exported and used on a variety of 3rd party platforms, creating a true one-stop seamless service.

Glenn Davis, Managing Partner, BW Strategy Group (“BWSG”), said, “BWSG embraces technology to help campaigns and businesses tell their story to the right audience. Mobiquity's platform has given us the ability to micro-target custom audiences with ease and has increased our ad placement efficiency by aggregating OTT, CTV, and digital web placements all inside one platform.”

We have worked closely with a number of clients that utilize our solutions to help political campaigns better target their voters. With the recent addition of political audiences to our MobiExchange capabilities, we look forward to engage with more agencies like BWSG that are seeking better tools to help campaigns micro-target voter groups with the right message.”

Dean Julia, CEO of Mobiquity Technologies

About Mobiquity Technologies
Mobiquity Technologies, Inc. is a next generation, Platform-as-a-Service (PaaS) company for data and advertising. The Company maintains one of the largest audience databases available to advertisers and marketers through its data services division. Mobiquity Technologies’ Advangelists subsidiary provides programmatic advertising technologies and insights on consumer behavior. 

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Perion Acquires Hivestack, a Leading Global Full-Stack Digital Out-Of-Home (DOOH) Platfom

Business Wire | December 13, 2023

Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it has completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out of home (DOOH) company. The terms of the transaction include US $100 million in cash paid upon closing and a 3-year employee retention and performance-based payment plan of up to US $25 million. DOOH advertising transforms ordinary public spaces into dynamic experiences, engaging audiences with eye-catching, personalized content in real-time. It harnesses cutting-edge technologies to target, deliver and measure unforgettable, immersive ads that connect brands with people on the go. With the acquisition of Hivestack, a programmatic DOOH technology innovator since 2017, Perion is entering an exciting market at its nascent stage, positioning the company to capitalize on its anticipated growth. Hivestack’s platform is used by many of the world's largest brands, agencies, media owners, and partners including Uber, Colgate, Lego, InterContinental Hotel Group, Doordash, GroupM, dentsu, The Trade Desk, Xandr, Clear Channel, Lamar, Stroër, and many more. "We are excited about the acquisition of Hivestack, which both complements and advances our long-term growth strategy. Hivestack’s DOOH technology platform stands out by offering brands and advertisers what they crave the most: high-visibility creative, precise targeting, immediate impact, wide reach and measurement," said Tal Jacobson, CEO of Perion. "In addition to advancing our diversification strategy, this transaction aligns with our objective to expand our technological capabilities and product offerings, and we will continue to pursue additional inorganic growth opportunities." More Regions. More Reach. More Technology Hivestack’s state-of-the-art platform is deployed in 32 countries, spanning North America, EMEA, LATAM and APAC. This global footprint will enable Perion to capitalize on economic trends impacting advertising budgets globally, and offer a variety of solutions in these additional markets. This transaction significantly contributes to Perion’s diversification strategy, enabling it to establish a considerable footprint in the fast-growing DOOH channel, which according to aPQ Media researchreport, is predicted to increase from US$21.5 billion in 2023 to US$30.7 billion in 2026, reflecting a 15.3% CAGR. Hivestack offers media owners an array of purpose-built software like the DOOH Ad Server, SSP, and Header Bidder, designed to manage, deliver, and optimize targeted advertising on digital screens, enhancing yield and sourcing demand efficiently. For media buyers, Hivestack's DOOH DSP, along with tools for audience planning and campaign measurement, provides robust capabilities for sourcing optimal inventory and maximizing the effectiveness and ROI of DOOH advertising campaigns. This acquisition is expected to create synergistic opportunities with Perion’s existing advertising offering and business and fits nicely with the company’s retail network strategy. Mr. Jacobson concluded, “We welcome Hivestack and its impressive team of professionals to Perion. We look forward to capitalizing on the synergies between Hivestack’s technology and Perion’s existing solutions, to provide clients an even more comprehensive, end-to-end offering.” Andreas Soupliotis, Founder and CEO of Hivestack, said, "Joining Perion marks a significant milestone in our journey. The strength of our technology, coupled with Perion’s market expertise and compelling advertiser solutions, will result in new synergetic solutions that resonate with customers on a worldwide scale. We are thrilled about the endless possibilities that this unlocks." Jefferies LLC acted as financial advisor to Perion. About Hivestack Hivestack is a leading global, full-stack, marketing technology company, powering the buy and sell side of programmatic digital out-of-home (DOOH) advertising. Hivestack was founded in 2017 with headquarters in Montreal, Canada, and operates in 32 countries across the globe. About Perion Network Ltd. Perion is a global multi-channel advertising technology company that delivers synergistic solutions across all major channels of digital advertising – including search advertising, social media, display, video and CTV advertising. These channels converge at Perion’s intelligent HUB (iHUB), which connects the company’s demand and supply assets, providing significant benefits to brands and publishers.

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Ad Tech and Martech

Business Insider Names Tatari a 2023 Hottest Adtech Company

GlobeNewswire | December 18, 2023

Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming, and online video), was recognized by Business Insider as one of the top 16 Hottest Adtech Companies of 2023. This marks the second time BI has named Tatari a “hot adtech company,” recognizing the company’s achievements in building infrastructure to modernize TV advertising. Tatari is owned and operated by Infra, a holding company that also houses TheViewPoint, a supply-side streaming monetization platform, and Vault, which offers a data clean room solution for TV advertising Throughout 2023, hundreds of brands and agencies used the Tatari platform to buy, measure, and optimize TV ad campaigns that drove real business outcomes. This year, 140 new brands launched campaigns through Tatari’s platform, with one-third being first-time TV advertisers. Advertisers choose to work with Tatari for its advanced incremental measurement, ability to buy directly from publishers (as opposed to solely programmatic), and the flexibility to use the platform on a self-serve basis or with add-on support services from data scientists, media buyers, and strategists. Tatari also further strengthened its collaboration with Shopify, allowing merchants to access a closed-loop attribution system that shows how their ad spend on linear and streaming TV directly translates to purchases. Tatari’s Shopify app has helped more than 200 Shopify customers easily access TV advertising with a simple integration. “Our mission has not changed from seven years ago when we set out to democratize TV advertising for brands. However, it has evolved to building tech for agencies and publishers too, as we continuously uncover areas of opportunity to modernize the infrastructure that connects demand and supply” commented Tatari CEO, Philip Inghelbrecht. “We are honored to be recognized among such an esteemed list of adtech companies.” Business Insider highlighted Tatari for its June 2023 launch of Vault, a sister company focused on privacy-first technology solutions for TV advertising. Vault’s first product is a data clean room (DCR) solution for streaming TV advertising, which enables advertisers to buy across streaming platforms with guaranteed cross-platform measurement and a clear, clean look into performance while enhancing privacy for sensitive first-party data. The Vault DCR is the first and only compatible solution that allows CTV publishers and ad buyers to share data in a tokenized, privacy-compliant fashion, solving the fragmentation problem for both sides with current solutions available in the market. TheViewPoint (TVP), was also highlighted for launching TVP Direct, a tech solution that replaces traditional IOs by instead facilitating direct buys through ad server integration. TVP Direct automates the majority of a publisher’s direct sales business and creates more margin by eliminating the ad tech tax that often comes with middlemen in programmatic sales. About Tatari Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Clients include Made In, Daily Harvest, Wpromote, and Fubo. Recognized by Business Insider as one of the Hottest Ad Tech Companies, Tatari is headquartered in San Francisco with offices in Los Angeles, and New York. For additional information, please visit tatari.tv.

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Social Media Advertising

Attain and Experian Collaborate to Help Unlock Cross-Device Outcomes for Advertisers

PR Newswire | January 08, 2024

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment. With the growing number of devices and platforms used by consumers, the need for precise audience targeting and refined marketing strategies has become increasingly important. Through this collaboration, Attain will integrate the Experian identity graph into its system, expanding the reach and addressability of its active user base of more than six million consumers. "We are continuously impressed by the caliber of Attain's customer base and our ability to fortify it with additional identity markers," said Greg Koerner, Vice President of Digital Advertising Sales, at Experian. "By harnessing the power of Attain's extensive outcome data and the Experian identity graph, we can easily offer marketers new avenues for reaching their target audience across multiple devices and channels." This integration will enable Attain to seamlessly connect with consumers across multiple devices, including mobile and CTV (connected television), offering innovative solutions to advertisers in an ever-changing digital landscape. With over 126M households, 250M individuals, nearly 500M MAIDs (mobile ad IDs), and 200M CTV IDs in Experian's identity graph, this integration will unlock vast opportunities for marketers to reach their target audience and measure campaign performance accurately. It will also allow Attain to align advertiser data and showcase significant correlations across various media channels, making their marketing tools more powerful than ever. "We're taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform," Brian Mandelbaum, CEO of Attain, said. "With this integration, we can seamlessly align advertiser data and demonstrate outcomes' true impact and correlation across different media channels. This not only provides our customers with a more comprehensive view, but it also enhances the effectiveness of their advertising strategies." This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Those utilizing the Experian identity graph through Attain's services can resolve to a single consumer profile, combining IPs and Universal IDs with CTV IDs and MAIDs. About Attain Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a portfolio of apps, retail loyalty account linking, receipt capture, and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when and where consumers spend their money. For more information on Attain, visit attaindata.io. About Experian Experian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. We have 22,000 people operating across 32 countries, and every day, we're investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

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Ad Tech and Martech

To Unlock AI Innovation for Enterprise Sales and Marketing, ON24 Hosts Platform Launch Event

Business Wire | January 04, 2024

ON24 (NYSE: ONTF) today announced that its launch event, ON24 Next, will take place on January 24, 2024 to unveil how AI is transforming engagement and powering the next generation of the ON24 platform. Spanning the regions of North America, Europe and Asia-Pacific, ON24 Next will help enterprises understand the latest AI trends and explore new ON24 innovations. “AI is the most significant trend shaping business today – we believe there’s an opportunity to reimagine the customer experience while improving productivity and increasing revenue growth,” says Sharat Sharan, Co-founder, President and CEO, ON24. “We’re excited to make this AI transformation a reality for our customers by launching the next generation of ON24 and unleashing a new era of intelligent engagement at ON24 Next.” The launch event agenda will feature a line-up of keynote speakers discussing AI’s impact on the future of sales and marketing. Session highlights include: AI and the technology landscape:Understand how AI will change the way go-to-market teams use technology and data. Executive vision for intelligent engagement:Learn how intelligent engagement will power greater business outcomes. Unveiling of the new ON24 platform: See the next generation of the ON24 platform in action. Insights from industry leaders:Hear from ON24 customers that are innovating their engagement strategies. About ON24 ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, powered by generative AI, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement. ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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