Netflix holds its own in the streaming wars for now

wrbl | January 23, 2020

Netflix is holding its ground in the streaming wars, passing its first big test since Apple and Disney launched rival services. The company added 8.8 million worldwide subscribers during its fourth quarter, surpassing expectations at a time when it faces heated competition. Netflix had said it expected to add 7.6 million subscribers, and analysts thought the service would fare even better. The increase pales slightly next to the 8.9 million subscribers the service added in the fourth quarter of 2018.The stock dropped about 2.5% immediately in after-hours trading, likely due to a cautious forecast for the first quarter. But shares rebounded and later traded up more than 2%. a pioneer in producing streaming media and binge-worthy shows — now boasts more than 167 million subscribers worldwide, bolstered by a list of well-received movies and shows released late last year. That includes the fantasy show “The Witcher” and Oscar nominees “The Irishman” and “Marriage Story.”

Spotlight

The video defines the SAS point of view for Marketing Analytics. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness.


Other News
DISPLAY ADVERTISING

Quantcast Launches Brand Advertising Solutions to Maximise the Impact of Every Marketing Dollar

Quantcast | June 18, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience, today. “As programmatic brand advertising has grown so has the complexity for marketers. Siloed systems and data detract from marketing intent, limit marketing innovation, and lack real-time, actionable feedback,” said Konrad Feldman, co-founder and CEO of Quantcast. “As programmatic brand advertising has grown so has the complexity for marketers. Siloed systems and data detract from marketing intent, limit marketing innovation, and lack real-time, actionable feedback,” said Konrad Feldman, co-founder and CEO of Quantcast. “We’re excited to introduce our streamlined take on integrated brand advertising, with automated optimisation and timely measurement of impact.” Now, with the Quantcast Platform, marketers can measure and optimise brand advertising as effectively as their direct response campaigns. These new easy-to-use solutions build on Quantcast’s leadership in data and machine learning to deliver planning against scalable audiences and premium inventory, hi-fidelity audience activation across screens, automated campaign optimisation, and comprehensive measurement of brand advertising’s impact on consumer preference and downstream business outcomes. “We were thrilled with the results that Quantcast delivered for Lancôme. Their brand solution was instrumental in engaging customers and prospects and driving awareness with different user groups,” said Yin Hong, senior product manager, Lancôme. “The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.” Introducing Brand Lift Live by QuantcastTM At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimise campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR). Within the Quantcast Platform, Brand Lift Live uses statistically controlled survey groups to measure the real-time impact of ads throughout a campaign, allowing for refinement of campaign audiences and delivery characteristics to maximise the impact of every marketing dollar. A new measurement approach for the open internet, Brand Lift Live complements traditional research methodologies similar to the way a fitness tracker complements an annual medical checkup. “We started with a simple question ‘how can we make brand budgets work harder?’ and since improvement requires measurement, that’s where we started,” said Peter Day, chief technology officer, Quantcast. “We found that practitioners relied on poor proxy metrics like viewability and CTR because assessing what they really care about - recall, awareness and consideration - in a timely and precise enough manner to support campaign optimisation was simply too hard. Brand Lift Live solves this problem.” The advantages of Brand Lift Live include: Actionable Campaign Data: View lift data in real-time and take action on campaigns in flight to adjust frequency, creative, messaging, and audience to maximise brand lift. Simple Setup: Brand Lift Live is easily configured alongside campaigns, allowing for the design, surveying and response capture without the need for any third-party integrations. Flexible Survey Options: Marketers can easily measure the impact of brand campaigns with multiple survey options that will best fit their campaign’s branding objectives. “Brand Lift Live helped to take our brand campaign learnings to the next level, by giving us real world insights that can be implemented quickly and effectively,” said Grace Bailey, senior marketing manager at Auto Trader. With these new capabilities, advertisers can use the Quantcast Platform to plan and validate custom audiences and discover compelling supply for their audiences across CTV, desktop, and mobile. Campaigns can be configured in minutes and the intuitive features greatly aid marketers in diagnosing issues to promote consistent performance and delivery. Alongside Brand Lift Live, additional platform insights examine the incremental reach of campaigns across web and CTV and the downstream contribution these brand activations deliver to performance campaigns and conversions.

Read More

AD NETWORKS

MGID and G/O Media Announce Exclusive Multi-Year Partnership

MGID, G/O Media | July 27, 2022

MGID, a global advertising platform, has today announced an exclusive multi-year agreement with premium digital publishing power-house G/O Media. The partnership will see considerable value-creation, leveraging MGID’s multi-format premium demand, brand-safety solutions, and award-winning technology. This landmark deal signifies and further reaffirms MGID’s commitment to better advertising solutions. By applying MGID’s Contextual Intelligence© audience segmentation offering to its growing slate of premium publishers, advertisers will see stronger ROAS in a brand safe environment. MGID’s global supply already includes premium publishers such as Microsoft, News Week, Real Clear Politics, Italia Online, Times of India, and many more. "We are confident the partnership will provide further growth and strengthen market presence for our mission-focused companies,' said Michael Korsunsky, CEO North America at MGID. “Today’s complex adtech environment calls for a collaborative approach beyond simple financial exchange. Understanding and supporting long term strategic partner objectives while providing sustainable and scalable solutions to achieve and secure incremental gains is crucial in forming successful and meaningful partnerships. MGID is delighted with the opportunity and proud to enter into an alliance with G/O Media. We are confident the partnership will provide further growth and strengthen market presence for our mission-focused companies,” said Michael Korsunsky, CEO North America at MGID. G/O Media’s Chief Technology Officer, Michael Dugan, said: “We are hugely proud of the premium portfolio of brands under the G/O Media umbrella, and the quality of content and product we deliver to our audiences. With a focus on independent, thought-leading journalism as well as consumer experience and performance, it is critical that our digital advertising partners align with those shared values – and MGID checks all of those boxes.” About MGID MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com About G/O Media G/O Media reaches more than one in five of all Americans online each month with over 95 million unique visitors. This collection of digital-first brands serves a young, diverse audience with content that reflects their shared values and passions, including category-leading sites focused on tech and science (Gizmodo); pop culture and entertainment (The A.V. Club); sports news (Deadspin); car culture (Jalopnik); modern women’s interests (Jezebel); gaming (Kotaku); lifestyle (Lifehacker); food and drink (The Takeout); African American news and culture (The Root); business (Quartz); humor and satire news (The Onion); and e-commerce (The Inventory).

Read More

AD NETWORKS

Yieldmo and Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies

Yieldmo, Adform | June 20, 2022

Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with deep advertiser and agency relationships across Europe. The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe. Adform continues to lead the market with its ID Fusion solution, helping its clients manage the transition to first party. Through this partnership, Adform will be able to expand its offering to advertisers and agencies through the rich contextual offering that Yieldmo’s exchange brings. Yieldmo’s Smart Exchange continuously maximises value for advertisers and publishers in real-time through proprietary data, machine learning, and curation (without relying on cookies or other user authentication). This partnership will help brands and agencies unlock value, match inventory to the goals of their campaigns, and deliver outstanding results. “We are incredibly excited to be partnering with Adform, a leading business with a very strong heritage in the European region, as well as a growing client base in the US, making them a strong new development partner globally. This is particularly important for us as we continue our rapid international expansion into European markets and beyond,” said John Tigg, GM International at Yieldmo. “We are incredibly excited to be partnering with Adform, a leading business with a very strong heritage in the European region, as well as a growing client base in the US, making them a strong new development partner globally. This is particularly important for us as we continue our rapid international expansion into European markets and beyond,” said John Tigg, GM International at Yieldmo. "Through our strategic partnership, Yieldmo and Adform’s complementary technologies will help deliver brand-safe, privacy-first, and cost-effective advertising opportunities for advertisers globally.” “We are committed to holistic ID solutions that bring together a range of approaches for our clients. Smart contextual is clearly one such approach with huge promise, alongside first party solutions, for example. Yieldmo has highly unique technology that can facilitate results for advertisers and publishers alike” Julian Baring, SVP Business Development at Adform said. About Yieldmo Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in attention & contextual analytics, real-time technology, and digital formats, we create, measure, model, and optimize campaigns for unmatched scale and performance. By understanding how each unique impression behaves and looking for patterns and performance in real-time, we can drive real performance gains without relying on audience data. About Adform Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

Read More

AD NETWORKS

Davis Elen Advertising Wins Eight Telly Awards

Davis Elen Advertising, The Telly Awards | June 08, 2022

Creative Work for Toyota Wins Gold but the Agency Also Snags Silver and Bronze for Social Media and Celebrity Endorsement Campaigns The Telly Awards, honoring excellence in video and television across all screens, has announced this year’s winners, including eight wins for Davis Elen Advertising, one of the largest independently owned advertising agencies on the West Coast. “We are truly humbled, and we thank the Tellys for this gracious recognition. Moreover, we celebrate our many Davis Elen team members for contributing to this achievement, as it takes a small village to deliver such quality of work.” - David Moranville, Co-President, and Chief Creative Officer. “We are truly humbled, and we thank the Tellys for this gracious recognition. Moreover, we celebrate our many Davis Elen team members for contributing to this achievement, as it takes a small village to deliver such quality of work.” - David Moranville, Co-President, and Chief Creative Officer. Davis Elen is taking home Gold, Silver, and Bronze awards for work spanning across a diverse portfolio of creative for its prestigious roster of clients including Toyota, McDonald’s, Smart & Final, Lively and Alkaline 88®. This year’s eight awards mark 51 total Telly wins since 2015. Davis Elen Advertising 2022 Telly Awards Toyota Offer Card Theatre - Campaign WINNER: GOLD, BRANDED CONTENT - COMMERCIALS Toyota Offer Card Theatre “Forklift” WINNER: BRONZE BRANDED CONTENT - AUTOMOTIVE Toyota Offer Card Theatre “Conductor” WINNER: BRONZE, BRANDED CONTENT - AUTOMOTIVE Toyota Offer Card Theatre “Fortune Teller WINNER: BRONZE, BRANDED CONTENT - AUTOMOTIVE Smart & Final “What’s Inside” WINNER: SILVER, BRANDED CONTENT - SOCIAL Alkaline 88® “Shaqelicious” WINNER: SILVER, BRANDED CONTENT – CAMPAIGN: INFLUENCER/CELEBRITY McDonald’s “Coffee Fresh Start” WINNER: SILVER, BRANDED CONTENT - CAMPAIGN: PROMOTIONAL Lively® “Worlds Apart” WINNER: BRONZE, BRANDED CONTENT – HEALTH & SAFETY About The Telly Awards The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, Stash Media, Production Hub, and Independent Filmmaker Project. About Davis Elen Advertising Davis Elen is a full-service, independently owned advertising agency with $300 million in billings. Headquartered in downtown Los Angeles, it also has four satellite offices across the country. Since its inception in 1948, Davis Elen has remained focused on one guiding principle: Thinking that matters. The agency challenges itself with delivering change-making solutions for its prestigious roster of clients including Toyota, McDonald’s, Lively, Smart & Final, Dice, Zircon and PeaTos. Whether it’s brand-building strategies, creative services and/or media planning designed to deliver results, the Davis Elen approach leads with thinking that will cut through the clutter and separate its clients from the competition. For more information, visit www.daviselen.com.

Read More

Spotlight

The video defines the SAS point of view for Marketing Analytics. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness.

Resources