Outdoor Advertising Market 2018 Analysis, Growth Opportunities, Trends, Global Forecast and Outlook 2023

honestversion | February 15, 2019

Global Outdoor Advertising report portrays the industry growth with market share, size, growth trend, market drivers and risks. The detailed analysis of Outdoor Advertising trending factors, top vendors, geographical regions and revenue analysis is presented. The report is bifurcated based on type, applications and regions. The report states important statistics on Outdoor Advertising industry sectors which is an excellent source of guidance for industry aspirants.

Spotlight

Why does a higher percentage of businesses of questionable integrity do so much better commercials than their more "reputable" counterparts? Radio advertising expert Dan O'Day explores the question. Let me hasten to add, of course, that I have no reason to believe that "Cash Call" is a shady business or that its reputation is less than pure.


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Omneky Launches New AI Image Generation Solution

Omneky | September 09, 2022

Omneky, an AI-driven marketing platform, today announced that it has integrated Stability AI's Stable Diffusion into its platform this week, creating a complete AI image generation solution for advertising. Omneky is the first-to-market to offer this AI image generation capability within its platform, allowing customers to analyze, generate, approve, and manage brand assets all in one place. Computer vision and AI generative content have changed the landscape of advertising, and these latest trends and innovations have allowed creatives to quantify their designs as well as quickly test and adapt content to maximize results. Unlike other programs, Stability AI's Stable Diffusion API (application programming interface) allows Omneky's creative team to generate content directly within the company's dashboard. This latest API integration is helping its customers to further decrease costs of creating content and increase total return on ad spend. "My vision when I started Omneky in 2018 was to utilize automated AI generated ads at scale to help our customers reach new audiences," said Hikari Senju, Founder and CEO of Omneky. "My vision when I started Omneky in 2018 was to utilize automated AI generated ads at scale to help our customers reach new audiences," said Hikari Senju, Founder and CEO of Omneky. "AI is now more advanced than ever and able to generate creative content on its own. The moment we've been waiting for is finally here." Founded by technology entrepreneur and CEO Hikari Senju, Omneky utilizes omnichannel creative testing to empower customers to launch unified and personalized brand experiences across all digital touchpoints. The platform's AI is able to quickly determine what creatives are resonating among consumers and adjust current messaging to make content more meaningful in order to further drive engagement. With Omneky, customers can choose how to better allocate their advertising budgets, helping them obtain a more holistic understanding of how to successfully implement an omnichannel advertising strategy. Omneky currently generates personalized ads for more than 200 clients across many different industries in the small business and enterprise sectors. Omneky constantly works to innovate and improve its platform to keep up with the ever changing advertising and tech industries, including integrating AI generative models like GPT-3 and DALL-E 2. The platform is currently generating content for LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more. About Omneky Omneky is an AI marketing platform that generates and optimizes personalized ad creatives at scale in less time and for a considerably lower cost. Founded by technology entrepreneur, Hikari Senju, Omneky's mission is to empower human creativity and democratize growth with AI. With the help of Omneky's software and ad management system, which uses state-of-the-art deep learning to personalize experiences across all digital channels, Omneky's clients see an average 2.7x return on ad spend. To learn more, visit www.omneky.com or follow us on social media @omneky.

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Viant Named a Leader in G2’s Demand Side Platform Grid®

Viant, G2 | August 02, 2022

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores overall. G2, is one of the world's largest and most trusted software marketplaces, helping businesses discover the right solutions to tackle their business challenges. Based on user reviews, they named Viant’s advertising software, Adelphic, as a Leader in the DSP category, based on customer satisfaction ranking (based on user reviews) and market presence (based on market share, seller size and social impact). Viant Highlights: 95% feature rating on Viant’s Targeting 91% of users enjoy Viant’s Quality of Support 90% of users rated Viant 4 or 5 stars “At Viant, our goal is to make it easy for companies to buy an ad anywhere, and then help them measure the impact of that ad spend. Receiving this acknowledgement from user reviews, is a solid testament that we’re delivering just that,” said Tim Vanderhook, Co-Founder and CEO, Viant. “We are grateful for this recognition from G2 and certainly from our users.” “At Viant, our goal is to make it easy for companies to buy an ad anywhere, and then help them measure the impact of that ad spend. Receiving this acknowledgement from user reviews, is a solid testament that we’re delivering just that,” said Tim Vanderhook, Co-Founder and CEO, Viant. About G2 G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on Twitter and LinkedIn. About Viant Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.

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Outhum Media introduces DOA, a Cloud-Based Ad Booking Platform

Outhum Media | August 19, 2022

Outhum Media, a programmatic digital outdoor advertising company, introduced an easy-to-manage DOA (Digital Outdoor Advertising) application. The platform was created to cater to the advertising and marketing solutions of businesses, all under one roof. The user monitoring, customer-centric platform offers hassle-free means to start an ad campaign without the worry of finding the right channels or managing multiple accounts. The cloud-based ad booking platform lets businesses pay as per requirement on their fully synced app with real time alerts. DOA is ideal for businesses that wish to garner visibility from a wide audience at multiple locations. The user-friendly interface is simple and easy to navigate, making it convenient to create and manage ads. The platform also has a wide range of templates and options to enable customers to build an ad that aligns with their brand. Post the completion of the set-up the user can make the ad live with a click of a button. Shashank Tiwari, Director states, "Traditionally, placing an ad on an outdoor advertising platform is time-consuming and tedious. Being aware of the burdens, Outhum's DOA serves as the unique solution with an online accessible centralized control panel, remote monitoring, and Ad booking platform." Shashank Tiwari, Director states, "Traditionally, placing an ad on an outdoor advertising platform is time-consuming and tedious. Being aware of the burdens, Outhum's DOA serves as the unique solution with an online accessible centralized control panel, remote monitoring, and Ad booking platform. The outcome of the ads can be accessed through the website or mobile App (Android & iOS). Eventually, we will be the pioneering IoT advertising company that provides cost-effective and efficient promotion using IoT technology." About Outhum Media Outhum Media is one of India's first IoT & AI enabled digital advertising platform that can remotely control the content of Digital Display. Outhum Media is a company that is singularly focused on providing affordable digital advertising platforms to small and big businesses alike. We offer Mall branding to our esteemed clients at highly affordable prices. Our LED screens can be used to market your products and services. In this manner, you can have your advertisement running exactly where and when you want by accessing your account from anywhere in the world.

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Adtech and Search Executive Bill Michels Joins Moloco as GM of Retail Media

Moloco | October 03, 2022

Moloco, a machine learning company, today announced that advertising and search product executive Bill Michels has been appointed General Manager of Moloco’s Retail Media business unit. Prior to joining Moloco, Bill Michels was the Executive Vice President of Product at The Trade Desk. Michels brings more than two decades of successful leadership across product management, engineering, data strategy, and business development for some of the definitive companies in advertising and search. He was previously Chief Data Officer at Foursquare after spending 10 years at Factual, most notably as Chief Operating Officer responsible for product, engineering, and data partnerships before its merger with Foursquare. While at Yahoo!, as Senior Director of Product Management, Michels worked in Search, where he launched and led Yahoo! BOSS and several initiatives for international search monetization. In this newly created role, he will oversee product and business development for Moloco’s continued innovation in the retail media category. Notably, Michels’ search experience will be invaluable to further capitalize on Moloco’s use of first-party intent signals from shopper’s search, browse, and purchase history to show relevant, highly performant ads right at the point of purchase. “Bill Michels has been at the forefront of adtech as a product and business leader. His track record of bringing breakthrough technologies to scale speaks for itself. Bill’s vision has helped define the products and businesses that make up the sponsored search and demand-side advertising ecosystems today,” said Ikkjin Ahn, CEO and Co-founder, Moloco. “Bill Michels has been at the forefront of adtech as a product and business leader. His track record of bringing breakthrough technologies to scale speaks for itself. Bill’s vision has helped define the products and businesses that make up the sponsored search and demand-side advertising ecosystems today,” said Ikkjin Ahn, CEO and Co-founder, Moloco. “Our team is looking forward to his leadership and collaboration as we make progress toward our goal of creating a more equitable and profitable digital economy for companies of all sizes.” Retail media is estimated to reach $100 billion1 over the next five years and is one of the fastest-growing segments of the digital marketing industry. While large online retailers such as Amazon have demonstrated that retail media drives profitability, sales acceleration, merchant revenue, and customer satisfaction, most companies don’t have the resources, time, or expertise to develop an in-house performant sponsored search solution that scales. Moloco’s Retail Media Platform uses advanced machine learning to securely unlock the value of an e-commerce marketplace’s own first-party user data and automate highly relevant sponsored ads throughout the buyer journey. With Moloco, marketplaces enhance, rather than disrupt, the shopping experience and drive demand for their merchants when and where it matters most. “Building upon the world-class machine learning infrastructure that Moloco has created for its Moloco Cloud DSP product, we are able to provide marketplaces and their merchants with a powerful platform to grow their business, while providing consumers with highly personalized experiences,” said Bill Michels, GM Retail Media Platform, Moloco. “It’s an exciting opportunity to build a product that leverages rich first-party signals to optimize for the multiple constituents in Retail Media - retailers or marketplaces, merchants, and consumers. Moloco’s Retail Media Platform touches on several components throughout my career and I am looking forward to leveraging them to build something special with the amazing team here.” Michels holds an MBA from Columbia Business School where he was a Beta Gamma Sigma Scholar. He earned his BA from Colby College. Michels lives in Southern California and will work closely with Moloco’s Retail Media business and product teams around the globe. About Moloco Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit www.moloco.com.

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Spotlight

Why does a higher percentage of businesses of questionable integrity do so much better commercials than their more "reputable" counterparts? Radio advertising expert Dan O'Day explores the question. Let me hasten to add, of course, that I have no reason to believe that "Cash Call" is a shady business or that its reputation is less than pure.

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