Pharma Companies Look to the Future of Advertising With Social Media Influencers

Sasha Mortimer | December 05, 2018

Pharma Companies Look to the Future of Advertising With Social Media Influencers
Social media influencers are certainly nothing new. People who have managed to garner a large following on sites like Twitter, Facebook, Instagram, and the like have quite a bit of pull within said following. These “microcelebrities” are now a subject of interest for pharmaceutical companies who are looking for new ways to advertise their products. The idea being, these people have enough clout on social media that it’s the next best thing to having a fully-fledged celebrity endorse your product. However, there are a lot more nuances to this new form of marketing than it might appear at first. There is a lot of skepticism surrounding this idea regarding how well it actually works. Not to mention, not everyone is happy about the idea of the patients themselves being used for advertising.

Spotlight

Do you have a storefront that needs increased visibility? Inflate Online manufactures high quality advertising inflatables. We're located east of Atlanta, Georgia, and we have fast production and fast shipping.


Other News

AD TECH AND MARTECH

Disney and ad-tech firms agree to privacy changes for children’s apps

Disney, Viacom | April 15, 2021

In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters. The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps — including “Subway Surfers,” an animated game from Denmark that users worldwide have installed more than 1.5 billion times, according to Sensor Tower, an app research firm. ...

Read More

AD TECH AND MARTECH

Google’s AI advertising revolution: More privacy, but problems remain

Google | March 16, 2021

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) approach is one in which platform corporations give us a “free” service in exchange for our data. The data is collected via third-party cookies downloaded to our devices, that allow a brows...

Read More

AD NETWORKS

Nextech Successfully Launches its Ad Network Featuring Augmented Reality Capabilities on its Virtual Events Properties

Business Wire | March 02, 2021

Nextech AR Solutions (“Nextech'' or the “Company”) (OTCQB: NEXCF) (NEO: NTAR.NE) (CSE: NTAR) (FSE: N29), a diversified leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, advertising, conferences, and events, is pleased to announce the launch of its Ad Network. The Ad Network generated very positive results at recently held virtual and hybrid events for Repticon who puts on 100 events annually and the North Carolina Association of Zoning Officials (NCAZO) Annual Conference. The company is utilizing its owned and operated virtual event platforms audience which hosts thousands of specialized events allo...

Read More

MOBILE ADVERTISING

Anzu partners with InMobi for programmatic brands advertising

Anzu | February 24, 2021

In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action. "We are living in a mobile-first world, and media consumption in it continues to evolve rapidly," said InMobi GM of publisher platforms and exchange Kunal Nagpal. "In-game advertising is one of these new frontiers that allow...

Read More

Spotlight

Do you have a storefront that needs increased visibility? Inflate Online manufactures high quality advertising inflatables. We're located east of Atlanta, Georgia, and we have fast production and fast shipping.

Resources

Events