Programmatic Advertising, Advertiser Platforms

Pixalate Introduces Ad Industry's First Monthly App Developer Quality Rankings for Global Programmatic Advertising

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Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today launched the inaugural Top Developer Rankings for CTV across Roku and Amazon Fire TV. The report ranks the world's Connected TV (CTV) app developers, bringing transparency to the programmatic advertising ecosystem.

Pixalate's Top Developer Rankings build on the Publisher Trust Index, which provides ratings for individual CTV apps that support programmatic advertising. These rankings are based on multiple factors, including invalid traffic (IVT), popularity, ad density, and engagement scores.

Often in programmatic advertising, buyers and sellers partner with app developers rather than individual apps. The new Top Developer Rankings provides an aggregated analysis of a developer's portfolio of apps, aiding ad tech companies in their advertising inventory partner evaluations.

Top 5 CTV App Developers in April 2023 (Roku, North America):

  • Fox News
  • Pluto Inc.
  • AT&T Services Inc.
  • A Parent Media Co. Inc.
  • Frndly TV

Download the full April 2023 Top CTV App Developer Rankings for Roku here. The full report contains the top Roku app developers across North America, EMEA, APAC, and LATAM as well as regional trends.

Top 5 CTV App Developers in April 2023 (Amazon Fire TV, North America):

  • Disney
  • Discovery Communications
  • fuboTV
  • Frndly TV
  • A+E Networks

Download the full April 2023 Top CTV App Developer Rankings for Amazon Fire TV here. The full report contains the top Roku app developers across North America, EMEA, APAC, and LATAM as well as regional trends.

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

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