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Purpose-Driven Branding and Advertising Agency, Johnson & Sekin, Announces the Formation of its C-Suite

We are extremely proud to put a strong C-suite team in place to support the growth and impact of our business. Our vision of the future begins with purpose and all four of these individuals bring a high level of expertise that is unmatched across the industry to the brands we are privileged to work alongside."

Kent Johnson, co-founder and art director for Johnson & Sekin.

The formation of the C-suite comes on the heels of the agency's recently announced expansion to Denver and the launch of Camp Purpose, an immersive workshop experience where brands, organizations, and people can uncover and articulate their purpose in work and life. 

Shannon Phillips, Chief Design Officer
Shannon has been with Johnson & Sekin for more than 11 years, and as the design conscience of the agency, leads a talented team that designs everything from logos, labels, packaging, print ads, and websites to full brand identities. Her creative work has been recognized by The One Show, Lürzer's Archive, AAF ADDYs, and more.

Kat Kornegay, Chief Purpose Officer
Throughout her nearly decade-long career at Johnson & Sekin, Kat's creative strategy and calculated execution has been instrumental in growing the agency's client services and its digital experience arm. She has become a voice for purpose both internally and externally, helping team members and clients find and articulate their purpose, leading to more fulfillment and brand success. In 2020, Kat was named a Top 20 Women in Advertising by AAF Dallas.

Emily Florio, Chief Strategy Officer
Since joining the team in 2020, Emily brought more than two decades of experience working on both the agency and client-side in a number of strategy and marketing positions. She loves understanding the "why" and shaping the "how" for brands big and small.

Jessica Wescott, Chief Financial Officer
Jessica previously served as the chief operating officer and chief financial officer at Fuzzy's Taco Shop, where she was instrumental in bringing on Johnson & Sekin as the current Agency of Record. She brings more than a decade of operations, financial and client-facing experience with a focus on data-driven insights to analyze businesses and make growth decisions.

About Johnson & Sekin
Johnson & Sekin is a purpose-driven branding and advertising agency focused on helping brands articulate and amplify their purpose, both internally and externally. Led by distinguished creatives, Kent Johnson and Chris Sekin, the agency channels a passion for people, purpose, and unexpected ideas to fulfill its mission of growing good. Founded in 2008, Johnson & Sekin has become a trusted name in the advertising industry, earning countless awards for their work driving impact across a variety of industries including consumer packaged goods, restaurants, automotive, arts & entertainment, higher education, and nonprofits.

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Wurl and AppLovin Empower Streamers and Publishers to Turn CTV into a Performance Marketing Channel in New Report

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Business Wire | October 10, 2023

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Publica by IAS and Samsung Ads Expand CTV Ad Serving Partnership

PR Newswire | September 21, 2023

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As a demand agnostic CTV Ad Server, Publica helps global publishers and TV manufacturers deliver a seamless ad experience via the introduction of Server-Side Ad Insertion (SSAI), while also helping publishers maximize revenue by running a unified-auction between multiple SSPs and ad exchanges. Through this relationship with Publica, Samsung Ads is providing advertisers with enhanced buying techniques similar to those of linear TV. This includes competitive separation, frequency management and the ability to purchase the first slot within ad pods – much like standard TV commercial breaks. Key Publica technology products that Samsung Ads has implemented include: Advanced Ad Serving — Samsung Ads has the ability to deliver advanced CTV ad breaks with the granular controls required by advertisers to target, and with the ability to optimize each slot by revenue per second within the pod. Advanced Ad Pod Decisioning — Gives Samsung Ads the ability to guarantee an advertiser first pod placement, and own a pod by brand category, helping with competitive separation and buy side frequency management. Unified Auction — Enables Samsung Ads to run a controlled, unified auction of all demand sources to extract the highest yielding ad per slot in each streaming ad pod. Samsung Ads is also using the Publica 'Live Logs' feature to enable real time transparency into each of the programmatic auctions within which the company's inventory is cleared; this permits Samsung Ads to optimize yield and data strategies in real time to ensure they do not lose demand to supply path optimization (SPO). Publica by IAS has been instrumental recently in helping the IAB Tech Lab to build out the new protocols that bring increased security and targeting to streaming ad breaks via the introduction ofOpenRTB 2.6, and alsoads.cert 2.0 that secures the practice of SSAI. In implementing Publica CTV ad decisioning technology, Samsung Ads can ensure its CTV inventory is being targeted and served in the most secure way possible, providing its advertisers with the controls and transparency they require. "We're excited to renew our partnership with Samsung Ads and provide them with the ad decisioning technology to grow their global advertising revenues and empower Samsung Ads with the ad serving capabilities to improve their streamers' viewing experiences on CTV," said Sean Galligan, CRO, Publica by IAS. "As consumer viewing behaviors continue to rapidly evolve and shift towards streaming, it's critical that our ad serving technology is equally evolved and sophisticated," said Craig Chinn, Vice President, Programmatic, Samsung Ads. "By expanding our successful partnership with Publica, we ensure a high-quality experience for viewers while also delivering advertisers the control and transparency needed to effectively reach CTV audiences." About Samsung Ads Samsung Ads is Samsung Electronics' advertising ecosystem, spanning hundreds of millions of smart devices across TV, mobile, desktop, and beyond. Our deep understanding of consumers and unmatched position at the intersection of hardware, software and advertising delivers quantifiable results for brands on a massive scale. With the largest single source of TV data in the market, reaching 3 in 4 U.S. households, Samsung Ads unlocks unmatched opportunities to engage consumers during connected moments that matter. Today, Samsung Ads serves over 25 countries around the globe. About Integral Ad Science Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Publica by IAS is a leading Connected TV (CTV) ad platform that works with many of the world's biggest broadcasters, TV manufacturers, and OTT apps, providing solutions to maximize their revenue across their CTV inventory. For more information on Publica by IAS, visit getpublica.com

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