Savannah Bananas unveil innovative advertising-free ballpark

sportbusiness | February 26, 2020

Coastal Plain League baseball team Savannah Bananas have announced that their historic ballpark, Grayson Stadium, will become completely advertising-free in the 2020 season. The Bananas, who are entering their fifth year in the Coastal Plain League, a collegiate summer competition, are believed to be the first baseball team in the United States to debut this initiative. All advertising will be removed from the facility, which dates back to 1926, with the signage returned to the advertisers who were on one-year deals. The aim is to provide a more fan-friendly experience for supporters, who are often overwhelmed by companies advertising to them when they visit sports and entertainment arenas. It could also be a publicity stunt.

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Business owners who have used digital marketing extensively in the past know that combining paid, targeted social advertising would be a good support and complement to organic Search Engine Optimization in generating valuable leads that convert. The same principles apply to social media marketing, most especially in light of the challenges outlined earlier. Yet, quite a few businesses are allocating substantial budget for social advertising.


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Ads as important as the game to most Super Bowl viewers, according to HAVEN study conducted by The Harris Poll.

HAVEN | February 04, 2022

Super Bowl ads have always contributed to the excitement of the game and this year is no exception: nearly two-thirds (61%) of those intending to watch the event are at least as interested in the ads as in the game. This is true regardless of age, region, income or education. The one demo that influences advertising focus is gender: at 72%, women are significantly more likely than men to place as much or more focus on the ads as the game. Even so, fully half (50%) of male viewers agree that the ads are at least as much of a draw as the game itself. That's according to a recent study by Michigan advertising/marketing agency, HAVEN | a creative hub, and conducted online by The Harris Poll among 2,055 US adults 18+ during the week of January 13th. Super Bowl ads also stand to capture a windfall in viral dividends as viewers of Super Bowl LVI turn to social networks to express their reactions to what they're watching on the main screen. Seventy-two percent (72%) of US adults plan to interact with others in real time—nearly half of them (47%) on social media. This year's Super Bowl ads are highly likely to invade conversations well beyond the watch party, or even next-day gatherings around a literal or virtual water cooler. And while nearly half of all viewers are planning on social media interactions during the game, that number changes when we look only at adults 18-44. Sixty-two percent (62%) of younger viewers plan to interact on social media, making it their #1 choice for interaction during the game. (See attached chart for a breakdown of mode of interaction by age.) And by sharing their in-game reactions online, these highly coveted viewers are giving the ads an extended run of relevancy. "Super Bowl LVI promises to be a great showcase for advertisers," stated Bill McKendry, Founder and CCO of HAVEN. "We've had two weekends of exciting playoffs with record-breaking viewership. Enthusiasm will continue to build around a matchup already described by one fan on Twitter as 'a win-win for America." Ads that can perform in this highly engaged environment will enjoy immediate amplification on social media, and perhaps see the traditional Super Bowl ad "half-life" extended." The HAVEN survey aims to quantify the draw of Super Bowl commercials among adults intending to watch the game. According to this latest study, 80% of US adults plan to watch the Super Bowl vs a figure that hovered around 70% when HAVEN's predecessor agency, Hanon McKendry, began polling in 2006. The 61% of viewers who consider the ads to be a driver in their decision to watch the Super Bowl is increasing slightly vs the high 50th percentile seen in previous years. More about Haven | a creative hub HAVEN | a creative hub is Western Michigan's top marketing/advertising agency and is headquartered in Grand Haven, Michigan. Operating from a resource hub approach, HAVEN conducts its work using a unique model where creative and strategic talent are custom matched and blended for client needs and specific assignments. While the agency has a relatively small core team, it draws most of its talent and partnerships from a national network that has been curated by its founder Bill McKendry and his partner, Jason Vanderground. Both Bill and Jason have been developing and managing nationally recognized campaigns and communication efforts for major corporate and nonprofits brands for decades.

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MiQ Makes End-to-End, Carbon Neutral Digital Advertising Campaigns a Reality

MiQ, Scope3 | April 25, 2022

As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic media partner MiQ has announced that the company is working with agencies and brands to execute carbon neutral digital advertising campaigns. This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend. To date, MiQ has measured the carbon emissions of more than 300 million ad impressions using Scope3's data platform. "Digital advertising is a $455 billion industry that has been overlooked as a source of significant supply chain emissions,” said Brian O’Kelley, CEO of Scope3. "Digital advertising is a $455 billion industry that has been overlooked as a source of significant supply chain emissions,” said Brian O’Kelley, CEO of Scope3. “The reality, however, is that the ecosystem relies on millions of servers to power ad serving, real-time bidding, machine learning, and a myriad of related functions. As more and more companies look to fold digital into their climate goals, sustainable advertising has and will increasingly become part of that equation. Scope3’s data platform powers the carbon-aware planning, reporting, data integration, and decision-making capabilities partners need to drive innovation and climate accountability into every engagement.” MiQ and Scope3 combine the strengths of deep programmatic advertising data with Scope 3 emission modeling to ensure clients have complete visibility into their digital ad ecosystems, programmatic supply chains, and overall contributions to Scope 3 emissions. MiQ’s granular data from customer campaigns identifies exactly where and when ads run online and is paired with Scope3’s accurate, comprehensive, and independent emissions modeling data for clients to effectively assess, reduce, and offset their carbon emissions. “The advertising industry has discussed sustainability for years, but in 2022 and beyond, innovating and advancing the way we actually achieve this will be paramount to long-term change for all,” said John Goulding, global chief strategy officer for MiQ. “MiQ is committed to fulfilling this mission and creating more eco-conscious and carbon-efficient strategies for brands and their advertisers. As such, we believe that the future of campaign measurement must include the ability to understand and minimize the environmental impact of digital advertising, and we’re excited by what we’ve started to accomplish thus far.” Continued Goulding, “That said, we’re only just getting started, and we’re working toward a future where advertisers can actually reduce the impact of their creatives, steer money towards publishers who are responsible and who optimize their sites, and the cultivation of an ecosystem rooted in sustainable business practices from the onset. We look forward to leading these efforts industry-wide and making this a reality for all.” About MiQ We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We work with the world’s leading brands and media agencies such as Marriott, Dell, Mercedes, Microsoft, GroupM, Dentsu and IPG. We were named to AdExchanger's Programmatic Power Players list in 2021 and 2020, were awarded Most Effective Use of Data at The Drum’s Digital Industries Awards 2021 and named 4th in The Sunday Times International Track 200 for 2019. MiQ operates globally from 18 offices located in North America, Europe and APAC. You can find out more here: wearemiq.com. About Scope3 Scope3 is the source of truth for supply chain emissions data. For organizations seeking to make carbon-aware business decisions, Scope3 is the standard that delivers an accurate, comprehensive, and independent emissions model for every company in the digital ecosystem. Today, companies rely on Scope3 to measure, report and offset their carbon emissions from digital initiatives and move closer to achieving net-zero carbon emissions goals.

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H&R Block’s New Ad Campaign Shows ‘Help Is Here’ in Complex Tax Season

H&R Block’s | February 03, 2022

H&R Block, Inc. (NYSE: HRB) today announced its 2022 tax season ad campaign showcasing that through a tax season full of complexities, “Help Is Here.” “The past year has brought more uncertainty to filing taxes due to the ongoing pandemic. From an evolving workforce to new tax credits, it’s no small feat to figure out how that translates to your tax forms,” said Karen Orosco, president, global consumer tax and service delivery at H&R Block. “The campaign reminds filers that even with another tax season full of changes, H&R Block provides help however you need it. Our tax pros have an average of 10 years of experience providing expertise and confidence through 12 million hours of conversations with 22 million Americans each year.” The campaign showcases moments in life when it pays off to have help from an experienced professional, including doing your taxes. It illustrates that help comes in many forms at H&R Block, from completely doing your taxes yourself online, dropping them off at an office and having them done for you, working with a tax pro virtually, or some combination. “The ‘Help Is Here’ campaign plants a flag that H&R Block is here to genuinely help in whatever ways people need it. Sometimes we need a little support and sometimes we need a lot when it comes to taxes. Even when we think we’ve got it covered, we may wind up needing someone to lend a hand in the last stretch. I think that’s what we’re all looking for — a little help — and it’s something H&R Block does exceedingly well,” said Marty Senn, chief creative officer at Carmichael Lynch. The 2022 work was developed in partnership with creative agency Carmichael Lynch. The integrated campaign includes six commercials running on broadcast and digital, as well as social and public relations activations that will debut throughout the first quarter and April of this year. About H&R Block H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation, financial products, and small business solutions. The company blends digital innovation with the human expertise and care of its associates and franchisees as it helps people get the best outcome at tax time, and better manage and access their money year-round. Through Block Advisors and Wave, the company helps small business owners thrive with innovative products like Wave Money, a small business banking and bookkeeping solution, and the only business bank account to manage bookkeeping automatically.

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Wishpond's Brax Enhances Native Advertising Platform through Partnership with ROI Marketplace and Integration with MGID

Wishpond Technologies, ROI Marketplace | April 04, 2022

Wishpond Technologies Ltd. (TSXV: WISH) (OTCQX: WPNDF) ("Wishpond" or the "Company"), a provider of marketing-focused online business solutions, is pleased to announce that its Brax subsidiary has entered into a partnership with ROI Marketplace LLC. ("ROI Marketplace"), a leading native advertising agency. The partnership aims to promote Brax's platform and migrate ROI Marketplace's existing customer base onto Brax's platform. In addition, Joe Burton, CEO of ROI Marketplace and a frequent speaker at industry events, such as Affiliate World and TES Conference, will join Brax's Advisory Panel, bringing years of experience managing native advertising campaigns to Brax's product development team. Brax's General Manager, Kevin Ho commented on the significance of the partnership, "We're incredibly excited for our partnership with Joe and the team from ROI Marketplace. They are true leaders and innovators in the native advertising space, and their agency complements Brax's technology offering perfectly. We are looking forward to our future together, in which we will provide innovative native advertising solutions to our customers." ROI Marketplace, listed on Inc. magazine's 5000 Fastest Growing Companies, is considered a market leader in the native advertising space. ROI Marketplace was recently awarded the Native Media Innovator of the Year (Media Innovator Awards). "I am excited to be joining the team over at Brax," said Joe Burton, CEO, ROI Marketplace. "I am excited to be joining the team over at Brax," said Joe Burton, CEO, ROI Marketplace. "I have worked with Brax in various capacities over the past eight years and always thought they had an amazing team. The native advertising landscape is changing daily and any company doing native advertising at scale should be using a system like Brax's. ROI Marketplace has long been considered one of the top native marketing agencies in the world and to have the honor to work with a top native advertising optimization platform such as Brax, is something we are enthusiastic about. Together we will refine and continue to build on their amazing technology to deliver all the tools and resources any media buyer needs to be successful." Wishpond is also pleased to announce the release of Brax's integration with MGID Inc. ("MGID"), the provider of a native advertising network with access to over 32,000 publishers worldwide reaching over 850 million unique visitors a month. This new integration opens up the door for Brax to onboard a wider audience of advertisers while simultaneously giving Brax's current customer base more ad network options to choose from. Features of this integration include the ability to manage MGID ad spend directly inside of Brax, and to create MGID ads directly within Brax with the option to publish them across other ad networks simultaneously. Wishpond also offers built-in optimization tools such as A/B split testing for ads and the ability to create rules to optimize ad campaigns across multiple ad platforms. About Wishpond Technologies Ltd. Based out of Vancouver, British Columbia, Wishpond is a provider of marketing-focused online business solutions. Wishpond's vision is to become the leading provider of digital marketing solutions that empower entrepreneurs to achieve success online. The Company offers an "all-in-one" marketing suite that provides companies with marketing, promotion, lead generation, and sales conversion capabilities on one integrated platform. Wishpond replaces disparate marketing solutions with an easy-to-use product, for a fraction of the cost. Wishpond serves over 3,000 customers who are primarily small and medium-sized businesses (SMBs) in a wide variety of industries. The Company has developed cutting-edge marketing technology solutions and continues to add new features and applications with great velocity. The Company employs a Software-as-a-Service (SaaS) business model where substantially all the Company's revenue is subscription-based recurring revenue which provides excellent revenue predictability and cash flow visibility. Wishpond is listed on the TSX Venture Exchange under the ticker "WISH", and on the OTCQX Best Market under the ticker "WPNDF". For further information, visit: www.wishpond.com. About ROI Marketplace Ltd. ROI Marketplace is a premier digital advertising agency based out of Buffalo, New York. With a highly experienced team of media buyers driving a client-focused mentality, ROI Marketplace has grown to new heights over the last few years and were awarded the prestigious Inc. 5000 Fastest Growing Companies award in 2020. Providing a holistic approach to your digital marketing from copywriting and content creation, to page design, and finishing off with managing your marketing campaigns and promoting your offers on the native advertising platforms, ROI Marketplace are helping their clients to consistently get exposure to millions of people each month.

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Business owners who have used digital marketing extensively in the past know that combining paid, targeted social advertising would be a good support and complement to organic Search Engine Optimization in generating valuable leads that convert. The same principles apply to social media marketing, most especially in light of the challenges outlined earlier. Yet, quite a few businesses are allocating substantial budget for social advertising.

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