Ad Networks

Talon Outdoor and Stagwell (STGW) Expand Capabilities and Global Presence in data-driven Out-of-Home Advertising

Stagwell Inc. (NASDAQ: STGW) and Stagwell Media Network today announced a strategic partnership with leading out-of-home (OOH) media specialist Talon to accelerate global growth in OOH advertising. Talon joins Stagwell's network to expand their collective global presence in offering smarter, data-driven, and creative-led OOH planning, buying, and proprietary technologies to advertisers.

With the outdoor movement returning to pre-pandemic levels, the global OOH market is rebounding quickly, achieving a 21.8 percent uptick this year and an expected 13.3 percent increase  in 2022, according to WARC. The combination of Talon's deep investments in market-leading adtech platforms, including Ada, Atlas and Plato and strategy-led OOH leadership, and Stagwell's global scale offers brands and agencies around the world a powerful path for accessing innovative capabilities to power outcomes-based OOH campaigns.

The global digital OOH market is highly fragmented and represents an untapped growth opportunity and Talon has built an impressive portfolio of technology and service capabilities with a deep bench strength of OOH specialists. Our collaboration with Talon will help educate more brands and agencies across the global marketplace on the growing OOH opportunities for tapping into richer behavioral and location insights for quantifying the channel's true impact across the customer journey."

Jon Schaaf, Global Chief Investment Officer of Stagwell.

Barry Cupples, Talon's Global CEO said, "The digital transformation of OOH is bringing game-changing opportunities for advertisers to apply modern, data-driven advertising techniques to target audiences and measure outcomes more precisely than ever. Stagwell is one of the fastest-growing and transformative creative services networks and we look forward to our collaboration in fueling our next stage of growth in making it easier for advertisers in more markets to access and execute captivating and performance-driven OOH campaigns that surround people's everyday journeys."

With its complementary media capability of global digital out of home, Talon joins Stagwell's diverse network of Affiliate Partners providing unique solutions around the world. Designed to provide brands with capabilities to engage audiences during pivotal moments across cultures, Stagwell's Affiliate Network spans a host of capabilities including e-commerce, scaled content and media.

This partnership comes on the heels of Talon's rapid expansion in the U.S. market. Talon formed a strategic partnership with The Buntin Group to create a new entity named Talon-Buntin America that delivers scale, agility, and expanded capabilities for local and regional brands. In addition, Talon unveiled a new connected video offering, which unifies OTT and digital OOH (DOOH) advertising through a new partnership with MadHive. Earlier this year, Talon formed a North American partnership with Hivestack that makes OOH buying as frictionless as possible with self-serve access for advertisers.

About Talon:
Talon Outdoor is the leading global independent Out of Home (OOH) media specialist and technology services company focused on delivering smarter, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world's leading agencies, clients, and media partners. Headquartered in London with additional offices in Manchester and its affiliate Talon America LLC headquartered in New York City, Talon delivers expertise at the global, national, regional, and local levels. Plexus is Talon's global OOH planning and buying network that connects over 20 Talon and partner offices around the world enabling expert campaign planning in over 100 markets worldwide. 

About Stagwell Inc.:
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Media Network
Stagwell's Media Network is a group of leading multichannel agencies home to more than 3,000 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to $5 billion in media. Agencies include Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, multilingual content agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.

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Gupshup brings Vertex AI-powered AI chatbots into RCS conversations

PR Newswire | February 26, 2024

Gupshup, the world's leading Conversation Cloud platform today announced that brands on its platform can now offer AI chatbots for RCS conversations, opening up a whole new advanced and interactive experience for their users. Gupshup's Conversational AI product suite, spanning Auto Bot Builder and ACE LLM, are now using Google Cloud's Vertex AI platform to bring the benefits of Google's large language models (LLMs) to Gupshup's customers globally. The integration will enable businesses to deliver more precise and human-like interactions with speed and scale and offer a more personalized and responsive experience. Further, AI assistants on RCS will be able to intelligently respond to unstructured queries, assisting customers across various stages–from product discovery, lead generation to troubleshooting and customer support. "Generative AI is transforming the RCS industry, and we're thrilled that Gupshup is utilizing our latest LLMs on Vertex AI to further personalize and enhance how businesses engage with customers through AI-driven conversations," said Warren Barkley, Senior Director of Product Management, Vertex AI at Google Cloud. "Vertex AI provides partners like Gupshup with a unified AI platform to leverage state-of-the-art foundational models, and we look forward to seeing the ways Gupshup continues to innovate with this technology." "We've always leveraged the latest cutting-edge AI technologies to offer a superior customer engagement platform to our brands. With our Auto Bot Builder and domain-specific ACE LLM now leveraging Google's LLMs, business messages on RCS are set to get a massive facelift, leading to better ROI for enterprises. We are excited to work with Google Cloud to help our brands bring intelligent conversations on RCS that will redefine customer engagement," said Beerud Sheth, Founder and CEO, Gupshup. Gupshup is a pioneer in leveraging domain-specific, fine-tuned large language models (LLMs) to automate the creation of enterprise-grade chatbots with appropriate guardrails. In January 2023, it launched Auto Bot Builder, a tool that leverages LLMs to automatically and effortlessly build advanced chatbots for enterprises. Gupshup's Conversational AI solutions are already live with several clients in India and abroad. The advanced chatbot for Dubai Electricity and Water Authority (DEWA) - Dubai's largest utility, is powered by Gupshup. In India, several brands such as Tata Capital and Chaayos are using it for brand engagement, product discovery, employee training, and consultative selling.

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Mobile Advertising

Connexa’s Partnership With AdVenture Media Delivers Unprecedented Return on Digital Advertising Spend

GlobeNewswire | December 14, 2023

Connexa Sports Technologies Inc. (Nasdaq:CNXA) today advised that its long-term partnership with the AdVenture Media Group continues to deliver unprecedented digital advertising results. Measured through its Return on Advertising Spend (ROAS), Connexa’s operating company, Slinger Bag, generated close to $2 million in revenue with an average ROAS of 18.9X during the 3 months to the end of November 2023. This included a an incredible 35X ROAS during Black Friday week alone. AdVenture Media is a New York based digital marketing agency and has been working with Slinger Bag since Slinger Bag came to the market in July 2020. AdVenture Media credentials are impressive. It is one of a handful of pay-per-click agencies accredited with Google’s Premier Partner Status, sitting alongside its Clutch 1000 and Top 32 Agencies in New York awards. in addition to Slinger Bag, AdVenture Media manages the digital advertising for an impressive array of leading brands such as Forbes, Nasdaq, Hanes, AMC Networks. “Our agency exists to deliver digital advertising performance by solving complex problems with grit and creativity. We are a small team of passionate advertising experts with highly intelligent business analysts. Since partnering with Slinger Bag from the inception of their groundbreaking tennis ball launcher, our journey has been nothing short of remarkable. As someone who's inherently optimistic, even I was astounded by the meteoric rise and success Slinger Bag has achieved in such a brief span. Among our numerous ecommerce clients, Slinger Bag stands out, not only meeting but consistently surpassing benchmarks and records, highlighted by our November ROAS achievement.” commented Isaac Rudansky Founder and CEO of AdVenture Media Group. “However, the triumph of Slinger Bag isn't solely attributed to our high-impact advertising strategies. It's the synergy of an extraordinary product that offers tennis pickleball and padel enthusiasts worldwide unparalleled value, and a leadership team deeply dedicated to delivering a premium customer experience from beginning to end. Being a part of this dynamic team has been a privilege, and I eagerly look forward to what lies ahead in our ongoing collaboration,” concluded Rudansky. Mike Ballardie, CEO Connexa Sports Technologies added, “As a new brand to the market back in 2020, the need to identify a strategic digital advertising partner, to invest our available advertising dollars with, was very challenging as we needed to succeed from the outset. From our first meeting with Isaac and his team, I was impressed with their highly analytical approach and desire to deeply understand not only the product but, importantly, the core target tennis players we wanted to reach. Through testing a variety of advertising concepts and tennis specific terminologies and messages and through employing their vast experience of the Google and Facebook platforms, we have seen consistent succeess in delivering revenue growth as well as a powerful recognition of our Slinger Bag brand across the global tennis community. It certainly helped us that some of the AdVenture Media team were social tennis players and recognized themselves the opportunity that owning a Slinger Bag Launcher presented.” AdVenture Media now also works with a number of our global Slinger Bag distribution partners on their local digital advertising campaigns, replicating the success seen in the USA. About Connexa Sports Technologies: Connexa Sports a leading connected sports company delivering products, technologies, and Sport-as-a-Service across a range of sport verticals. Connexa’s mission is to reinvent sports through technological innovation driven by an unwavering focus on today’s sports consumer.

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Ad Tech and Martech

SugarCRM Announces 2024 Customer Breakthrough Award Winners

Business Wire | January 24, 2024

SugarCRM, provider of the award-winning AI-driven sales automation platform, today announced the global winners of the 2024 SugarCRM Customer Breakthrough Awards. Winners are: Customer Experience Breakthrough Award – Empresas ADOC, a Central American retail company, is recognized for using SugarCRM to drive business growth and improve customer engagement. Using SugarCRM, the company significantly improved customer service quality and customer retention, reduced customer churn while establishing its “Puntos ADOC” loyalty program that attracted over 600,000 members, representing more than 20 percent of total sales. ADOC has a rich history of using high-quality materials and specialized techniques to produce outstanding products that meet the needs of its customers. ADOC is a customer-driven business supported by a culture dedicated to enhancing customer satisfaction and building strong, lasting customer relationships. In addition to its own branded footwear, ADOC also has partnered with international brands, including Hush Puppies, The North Face, CAT, and Steve Madden, to create a complete shopping experience for its customers. Industry Excellence Breakthrough Award – Reusable Transport Packaging, a leader in sustainable transport packaging solutions, is recognized for using SugarCRM to improve its bottom line, unify customer data, streamline processes, and increase sales efficiency, resulting in a 20 percent revenue growth year over year. A key strategy in its growth is the use of Sugar Market for regular email communications, which keeps customers, distributors, and leads informed about new products, pricing updates, and other relevant industry news. Marketing Excellence Breakthrough Award – The Swedish Institute (SI), a Swedish government agency, is recognized for its innovative approach to data management and customer engagement. The Sugar Sell and Sugar Market platform integration centralizes data, segments audiences, and automates responses, significantly enhancing marketing efficiency and improving engagement with international students and alumni. The Swedish Institute saw an increase of over 31 percent in lead volume since implementing SugarCRM and boasts a best-in-class 40-to-50 percent open rate on marketing emails. Sales Excellence Breakthrough Award – J&J Ventures Gaming, LLC, a leader in gaming and amusements and one of the fastest-growing companies in the U.S., is recognized for implementing Sugar Sell to consolidate customer accounts and interactions into a centralized communication hub across sales, marketing, and account management. Streamlined sales processes have established a new model for sales excellence for the J&J team and its growth in the gaming industry. Service Excellence Breakthrough Award – Super General Company of the Albatha Group in the UAE is recognized for revolutionizing its service operations with Sugar Serve. Working with Sugar partner Ambit Software, Super General successfully implemented a repair and maintenance service platform, including a field management application for efficient case handling and simplified technician dispatching. Due to increased efficiency and workload management, the number of cases per technician has surged by up to 26 percent, alongside a 10 percent increase in first-time fix rates. Other notable achievements include a significant increase in call closure rates and substantial improvements in customer satisfaction scores. Customer of the Year Breakthrough Award (Asia Pacific) – zazen Water, a provider of alkaline water solutions in Australia, is recognized for its use of SugarCRM to support business growth and customer satisfaction. Through strategic integrations, zazen Water automated its business and customer service operations to streamline high-order volume processing. Notably, during its Black Friday and Cyber Monday 2023 campaign, zazen Water managed a significant order peak, accomplishing its same-day dispatch promise, which, prior to automation and integration projects, would have required 16 employees. Customer of the Year Breakthrough Award (EMEA) – FAMO GmbH & Co. KG, a German wholesaler of electrical and plumbing products, is recognized for its collaboration with Sugar partner Insignio to deploy SugarCRM for advanced customer data management and opportunity nurturing, the Sugar mobile app with enterprise resource planning (ERP) data integration for field sales support, and Sugar Market for automated newsletters and targeted communications. Customer of the Year Breakthrough Award (Latin America) – Mac Construtora e Incorporadora (MAC), a leader in construction and development in São Paulo, is recognized for the creative use of SugarCRM in the dynamic real estate market. Technology adoption significantly improved lead management and customer engagement, enhancing marketing approaches and project sales, resulting in a substantial increase in sales, ranging from 50 to 94 percent of its real estate agency. This has led to MAC substantially reducing its dependence on partnering with other real estate agencies. Customer of the Year Breakthrough Award (North America) – Alto-Shaam, providing foodservice equipment solutions to more than 90 countries globally, is recognized for use of SugarCRM to significantly enhance opportunity close rates by 61 percent while achieving up to 600 hours of time savings in marketing and sales efforts to forecast customer needs. The integration of Sugar Sell with Sugar Market has streamlined key processes, improved lead management, and enhanced operational efficiency and global communication. ISV Technology Partnership Breakthrough Award – FSIoffice, a leading independent office supply company, together with sales-i, are recognized for transforming FSIoffice’s CRM strategy from data repository to sales powerhouse, with 40 percent improved sales efficiency. Supported by Sugar partner CRM International, FSIoffice is driving remarkable revenue growth and enhancing customer engagement with Sugar Sell Premier and sales-i for predictive business-to-business sales intelligence. Reseller Technology Partnership Breakthrough Award – The Joint Corp., the nation’s largest provider of chiropractic care through The Joint Chiropractic® network, in partnership with Sugar partner Faye, are recognized for driving significant improvements in healthcare operations after transitioning to SugarCRM and Amazon Web Services, with a 40 percent increase in web transaction speed. This transformation allowed The Joint to focus on integrating AI to elevate SugarCRM from a functional tool to a strategic platform for competitive differentiation in the chiropractic care sector. Judges’ Choice Award – RTCR, the public transit provider in La Rochelle, France, operating under the Yélo brand, is recognized for significantly enhancing customer service with Sugar Serve, with implementation support by Sugar partner Synolia. The deployment has led to a minimum three percent increase in customer satisfaction and streamlined complaint management, saving agents’ time by 50 percent through improved response structuring. “We’re pleased to announce the winners of the 2024 SugarCRM Customer Breakthrough Awards,” said Chris Pennington, Chief Customer Officer, SugarCRM. “These customers and partners are recognized for excellence and innovation in letting Sugar’s AI-driven CRM platform do the work to make the hard things easier for sales, marketing and service professionals, and for driving breakthrough success and exceptional customer experiences.” About SugarCRM SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier. Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.

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Ad Tech and Martech

To Unlock AI Innovation for Enterprise Sales and Marketing, ON24 Hosts Platform Launch Event

Business Wire | January 04, 2024

ON24 (NYSE: ONTF) today announced that its launch event, ON24 Next, will take place on January 24, 2024 to unveil how AI is transforming engagement and powering the next generation of the ON24 platform. Spanning the regions of North America, Europe and Asia-Pacific, ON24 Next will help enterprises understand the latest AI trends and explore new ON24 innovations. “AI is the most significant trend shaping business today – we believe there’s an opportunity to reimagine the customer experience while improving productivity and increasing revenue growth,” says Sharat Sharan, Co-founder, President and CEO, ON24. “We’re excited to make this AI transformation a reality for our customers by launching the next generation of ON24 and unleashing a new era of intelligent engagement at ON24 Next.” The launch event agenda will feature a line-up of keynote speakers discussing AI’s impact on the future of sales and marketing. Session highlights include: AI and the technology landscape:Understand how AI will change the way go-to-market teams use technology and data. Executive vision for intelligent engagement:Learn how intelligent engagement will power greater business outcomes. Unveiling of the new ON24 platform: See the next generation of the ON24 platform in action. Insights from industry leaders:Hear from ON24 customers that are innovating their engagement strategies. About ON24 ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, powered by generative AI, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement. ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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