Three Costly Mobile Advertising Habits to Shake in 2017

adageindia | January 12, 2017

Three Costly Mobile Advertising Habits to Shake in 2017
Mobile advertising owes a lot to traditional and digital media: best practices for TV, radio and particularly desktop ads helped shape what it is today. But as more media consumption shifts to mobile, and as engagement remains elusive, it's time to take a critical look at these best practices and ask, "Are they working against mobile campaigns?" Let's begin with ad formats, because "leading with ad format" is a common practice in advertising. It's a habit innocently rooted in traditional media, where format was clearly and easily determined by channel. This practice became further entrenched as more digital ad formats entered the marketplace -- and with a higher level of complexity and higher CPMs, ad format become a defining construct for campaigns.

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Consumer centricity is here to stay. The growth in social media platforms has enabled individuals to express themselves in every conceivable way and generates an immense volume of data. Consumers by the tens of millions are speaking both to each other and directly to businesses about what they want


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Spotlight

Consumer centricity is here to stay. The growth in social media platforms has enabled individuals to express themselves in every conceivable way and generates an immense volume of data. Consumers by the tens of millions are speaking both to each other and directly to businesses about what they want

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