Tru Optik Launches Self-Service Data Marketplace Streaming Media Platforms and Concerns Regarding Brand Safety on Social Media

In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable, actionable and privacy compliant targeting across connected media (OTT, streaming audio and gaming) now, more than ever. However, the ability to leverage data across the fragmented ecosystem can vary wildly across different ad tech platforms, publishers and devices. Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), announced today that it is launching a new self-service platform for streaming media and connected device audience planning. The Data Marketplace will be made available directly to brands and agencies for the first time, as well as expand the features and capabilities it already provides to the industry's leading ad tech platforms and publishers.