Vice Encroaches on Ad Agency Business With Creation of Virtue Worldwide
Mike Shields | January 26, 2017
If there was any doubt that Vice Media is serious about pushing further into the advertising agency business, it may be time to reconsider.The youth-centric media company, which operates a digital publishing outlet as well as a less-than-year-old cable network, has acquired and launched a string of businesses in the agency realm in recent years. Now, it’s tying them all together under a single entity, called Virtue Worldwide, which promises to help marketers produce TV and digital content aimed at young consumers in 30-plus territories across the globe.The new 450-person, Brooklyn-based business combines the assets of what were several stand-alone Vice units. Those include Virtue, Vice’s decade-old in-house creative agency, and Carrot Creative, a digital and mobile specialty agency that Vice acquired in 2013.