Vice Encroaches on Ad Agency Business With Creation of Virtue Worldwide

Mike Shields | January 26, 2017

Vice Encroaches on Ad Agency Business With Creation of Virtue Worldwide
If there was any doubt that Vice Media is serious about pushing further into the advertising agency business, it may be time to reconsider.The youth-centric media company, which operates a digital publishing outlet as well as a less-than-year-old cable network, has acquired and launched a string of businesses in the agency realm in recent years. Now, it’s tying them all together under a single entity, called Virtue Worldwide, which promises to help marketers produce TV and digital content aimed at young consumers in 30-plus territories across the globe.The new 450-person, Brooklyn-based business combines the assets of what were several stand-alone Vice units. Those include Virtue, Vice’s decade-old in-house creative agency, and Carrot Creative, a digital and mobile specialty agency that Vice acquired in 2013.


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