View from Nepal: Goafest is a new hope in South Asian advertising
campaign india | April 17, 2019
My journey from Kathmandu, with few of my agency colleagues, along with my son Nyanik as he had a school break, was filled with anticipation. The very thought of being a part of one of the biggest advertising festivals in the region excited all of us. And of course, Goa, with its pristine beaches and natural beauty never disappoints, as I have been there twice before, to attend the Goafest, and a regular there during my Pune college days. I feel, over the years, the festival has become more grander. It is reassuring to know that it is gaining popularity beyond the Indian shores, and now we see entries coming from other parts of South Asia, including Nepal (we had five finalists this year). I also liked the fact that the event has lots of youth participation in particular. This is pivotal for our ad industry, as in recent times; this industry has been witnessing a dearth of talent. Hence, now we need to attract and retain more talent into our industry, so they can contribute their unconventional thinking, as our industry is increasingly becoming media agnostic, and data & tech are gaining more relevance in the process. Truly so, the event has a soul of a comprehensive advertising festival, with lots of fun to attract the next generation. With knowledge seminars at the heart of the festival, the idea is to learn, inspire and grow.