W2O acquires advertising and medical education agency 21GRAMS

pmlive | January 22, 2020

The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers. The addition of 21GRAMS to the group’s roster also complements W2O’s three most recent acquisitions Arcus Medica, ISO. health and Radius Digital Science. “21GRAMS is a true innovator, offering something different and more profound than its competitors. The agency’s philosophy that the work can and should tap into the human spirit, inspiring the invisible ‘something’ inside, aligns directly with our patient-first ethos and to what we are doing for clients,” said W2O founder and CEO Jim Weiss (pictured left). The 21GRAMS acquisition will see W2O gain more than 150 advertising and patient/medical education specialists, who have extensive experience in working with healthcare brands across all major therapeutic areas and developmental stages.

Spotlight

2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion in 2018 with digital accounting for 43.5 percent of investments  including growth in all ad formats


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IAB Europe AdEx 2021 Study Reveals Double-Digit Digital Advertising Growth Across All Markets

IAB Europe | May 27, 2022

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today (25th May 2022) that digital advertising grew 30.5% in 2021 to €92b (£78.38b). This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19. 2021 Digital Advertising Investment Now in its sixth year, The AdEx Benchmark study is the definitive guide to advertising expenditure in Europe, covering 28 markets. In 2021, all markets experienced double-digit year-on-year growth. Turkey was the most dynamic market posting an exceptional growth of 99.7%. In 2021, no markets experienced a decline in digital advertising. Audio and Video Post Strongest Growth The study shows that audio saw the largest growth in 2021 at 51.3%. Whilst the audio market still remains small, it represents positive growth. Video also grew by an impressive 46.2% to €18.5b (£15.76b). Meanwhile display grew by 34.5% to €45.6b (£38.84b), with search experiencing a 29.9% increase to €39.5b (£33.65). The AdEx Benchmark Study highlights can be downloaded here. The full AdEx Benchmark 2021 Report, which will provide full commentary and data across all 28 markets, will be published in June 2022.

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ADVERTISER PLATFORMS

RD&X Network Launches ReBid World’s 1st Unified Marketing & Advertising AI Automation Platform for Marketers & Agencies

ReBid | May 11, 2022

ReBid is the world's 1st Unified Marketing and Advertising AI Automation platform which is ready for the cookieless world and uses proprietary AI based algorithms that leverages MadTech (MarTech + AdTech) to simplify digital marketing. ReBid has unified workflows, data harmonization and real-time automated reporting. This translates into an immediate saving of 40% on resources and leads to incremental Returns on Ad spends (ROAS) by over 30%. ReBid’s multiple partner integrations across ads, marketing, data management and more provide an unprecedented reach of 98% of global digital media audiences. ReBid has snapped up marquee clients across SEA, Middle East and the US driving 200% business growth since the start of the year. "ReBid unifies, simplifies and scales every client's digital marketing and advertising efforts and also saves real dollars in the process while having significant impact on ROAS uptick. Our AI led cookieless approach and clear focus on 1st party data enrichment allows brands and marketers to build a single view of their customers as they future proof their digital marketing," Rajiv Dingra, Founder & CEO, RD&X Network ReBid provides a host of benefits and features, including: Access to ads activation and reporting capabilities across integrations like Search & Display (Google Ads), Social Ads (Facebook, Instagram, Twitter & LinkedIn Ads), Programmatic (Display Video 360 and many more), Ad servers (Campaign Manager 360), Analytics (Google Analytics) & more Fully Automated and One click Reporting exportable in 20+ precreated reporting templates CXO view dashboards with key insights across Channel, Creative, Device and Keyword Performance Real Time monitoring of live campaigns KPI and Pacing status Optimize live campaigns across 15 platforms in a single click AI recommendations across bid, budgets, pacing and more across media plans and campaigns Onboard 1st party data and convert to ID before activating it across top Programmatic Platforms Access and analyze log level programmatic data and in house programmatic Build and enrich single view of the customer journey across web and app users and automate entire marketing workflow ReBid is an enterprise grade platform certified with highest global security and data compliance certifications like SOC2, ISO 27001 and GDPR. ReBid also has a free to signup version for digital marketers to try out. About RD&X Network Founded by Rajiv Dingra in 2020 RD&X Network is a global marketing and advertising technology company headquartered in Dubai, UAE. It leverages MarTech, AdTech and Deep Tech to drive creative, media, data, and business transformation, helping global businesses become Real-time, Disruptive and thereby achieve eXponential growth.

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Ezoic Awarded Technology Innovation Award for Ad Tester Product

Business Intelligence Group, Ezoic | August 01, 2022

The Business Intelligence Group awarded Ezoic, the AI-driven platform for digital publishers, its Sales and Marketing Technology Award (Sammy) for Ezoic’s Ad Tester product in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. Ezoic’s Ad Tester enables digital publishers to handpick over a thousand potential ad placements for their website and then finds the best combinations for each website page to increase overall ad visibility and revenue while preserving user experience. Ad Tester also automatically creates ad variations for mobile devices and tablets, and systematically uses the publisher’s website analytics to choose which layouts maximize user experience to improve website ad position on each site page and increase website ad revenue. “Ezoic’s Ad Tester is a game changer for digital publishers as it’s the only online ad management tool to effectively use machine learning to pick the best ad positions on website pages and optimize them for increased clicks and ad revenue,” says Ezoic Chief Marketing Officer Tyler Bishop. “Ezoic’s Ad Tester is a game changer for digital publishers as it’s the only online ad management tool to effectively use machine learning to pick the best ad positions on website pages and optimize them for increased clicks and ad revenue,” says Ezoic Chief Marketing Officer Tyler Bishop. “We are honored by this Sammy award and grateful to the Business Intelligence Group for this program that recognizes innovation and excellence in marketing technology.” “We are proud to reward and recognize Ezoic for their innovation and dedication to helping both the organizations using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.” About Business Intelligence Group The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. About Ezoic Ezoic is the leading AI technology for online publishers and websites to monetize content with display ads. Ezoic is a Google Certified Publishing Partner that hosts about 35,000+ domains, enabling them to streamline implementation, optimization, and testing of ads and ad partners alongside intelligent tools and features for site speed, SEO, and more. Visit www.ezoic.com.

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SOCIAL MEDIA ADVERTISING

Snapchat unveils dynamic ads service for travel advertisers

Snapchat | June 06, 2022

Snapchat has launched its Dynamic Travel Ads product to help brands create different ads according to their products and services. The social media platform says it will serve the most relevant ads to "Snapchatters" interested in travel, whom it claims are 37% more likely to book travel after seeing an advertisement. Snapchat says the ads have a number of unique benefits for travel advertisers including targeting according to a Snapchatter's interest in travel and locally relevant campaign delivery using the company's visitation data. The company says Etihad reduced the cost per flight search fourfold using the dynamic ads product and achieved "a 307% increase in ROAS (return on advertising spend) as well as a 76% decrease in cost per purchase compared to their non-dynamic campaigns." Phil Dodwell, marketing media lead for Etihad, says the airline was able to "maximize relevance by matching customers to specific destinations, dramatically improving performance metrics across the booking funnel in the process." Phil Dodwell, marketing media lead for Etihad, says the airline was able to "maximize relevance by matching customers to specific destinations, dramatically improving performance metrics across the booking funnel in the process." He adds: "The prospecting solution in particular is currently the best-in-class catalog solution for dynamic travel ads on social, and we are extremely pleased with the results we have been able to achieve. We look forward to building on this approach in Q2 and beyond.” Meanwhile, Booking.com also reduced its advertising costs by using images from its product catalog to present locally relevant listings to the audience based on previously viewed products. Sharon Silverstein, head of U.S. verticals at Snap Inc, says, "Snapchatters are a particularly salient audience for the industry, with many eager and more likely to travel than users of other platforms." The company says 76% of Snapchatters are making plans or have already returned pre-pandemic travel behavior. It adds that the platform has more than 600 million monthly active users and 332 million daily active users. Many travel brands are experimenting with social platforms with their millions of users as a way to extend reach and boost engagement beyond more traditional marketing channels. In addition, a number of travel brands have made their own media moves recently with Marriott, for example, launching a media network in partnership with Yahoo that enables other advertisers to target its audience. Initially, brands will be able to target Marriott customers via the hotel company's website and mobile application expanding to in-room television screens and its Bonvoy loyalty program later.

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Spotlight

2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion in 2018 with digital accounting for 43.5 percent of investments  including growth in all ad formats

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