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Wishpond's Brax Enhances Native Advertising Platform through Partnership with ROI Marketplace and Integration with MGID

Wishpond Technologies, ROI Marketplace | April 04, 2022

Native Advertising Platform
Wishpond Technologies Ltd. (TSXV: WISH) (OTCQX: WPNDF) ("Wishpond" or the "Company"), a provider of marketing-focused online business solutions, is pleased to announce that its Brax subsidiary has entered into a partnership with ROI Marketplace LLC. ("ROI Marketplace"), a leading native advertising agency. The partnership aims to promote Brax's platform and migrate ROI Marketplace's existing customer base onto Brax's platform.  In addition, Joe Burton, CEO of ROI Marketplace and a frequent speaker at industry events, such as Affiliate World and TES Conference, will join Brax's Advisory Panel, bringing years of experience managing native advertising campaigns to Brax's product development team.

Brax's General Manager, Kevin Ho commented on the significance of the partnership, "We're incredibly excited for our partnership with Joe and the team from ROI Marketplace. They are true leaders and innovators in the native advertising space, and their agency complements Brax's technology offering perfectly. We are looking forward to our future together, in which we will provide innovative native advertising solutions to our customers."

ROI Marketplace, listed on Inc. magazine's 5000 Fastest Growing Companies, is considered a market leader in the native advertising space.  ROI Marketplace was recently awarded the Native Media Innovator of the Year (Media Innovator Awards).

"I am excited to be joining the team over at Brax," said Joe Burton, CEO, ROI Marketplace.

"I am excited to be joining the team over at Brax," said Joe Burton, CEO, ROI Marketplace. "I have worked with Brax in various capacities over the past eight years and always thought they had an amazing team. The native advertising landscape is changing daily and any company doing native advertising at scale should be using a system like Brax's. ROI Marketplace has long been considered one of the top native marketing agencies in the world and to have the honor to work with a top native advertising optimization platform such as Brax, is something we are enthusiastic about. Together we will refine and continue to build on their amazing technology to deliver all the tools and resources any media buyer needs to be successful."

Wishpond is also pleased to announce the release of Brax's integration with MGID Inc. ("MGID"), the provider of a native advertising network with access to over 32,000 publishers worldwide reaching over 850 million unique visitors a month. This new integration opens up the door for Brax to onboard a wider audience of advertisers while simultaneously giving Brax's current customer base more ad network options to choose from.

Features of this integration include the ability to manage MGID ad spend directly inside of Brax, and to create MGID ads directly within Brax with the option to publish them across other ad networks simultaneously.  Wishpond also offers built-in optimization tools such as A/B split testing for ads and the ability to create rules to optimize ad campaigns across multiple ad platforms.

About Wishpond Technologies Ltd.
Based out of Vancouver, British Columbia, Wishpond is a provider of marketing-focused online business solutions. Wishpond's vision is to become the leading provider of digital marketing solutions that empower entrepreneurs to achieve success online. The Company offers an "all-in-one" marketing suite that provides companies with marketing, promotion, lead generation, and sales conversion capabilities on one integrated platform. Wishpond replaces disparate marketing solutions with an easy-to-use product, for a fraction of the cost. Wishpond serves over 3,000 customers who are primarily small and medium-sized businesses (SMBs) in a wide variety of industries. The Company has developed cutting-edge marketing technology solutions and continues to add new features and applications with great velocity. The Company employs a Software-as-a-Service (SaaS) business model where substantially all the Company's revenue is subscription-based recurring revenue which provides excellent revenue predictability and cash flow visibility. Wishpond is listed on the TSX Venture Exchange under the ticker "WISH", and on the OTCQX Best Market under the ticker "WPNDF". For further information, visit:  www.wishpond.com.

About ROI Marketplace Ltd.
ROI Marketplace is a premier digital advertising agency based out of Buffalo, New York. With a highly experienced team of media buyers driving a client-focused mentality, ROI Marketplace has grown to new heights over the last few years and were awarded the prestigious Inc. 5000 Fastest Growing Companies award in 2020. Providing a holistic approach to your digital marketing from copywriting and content creation, to page design, and finishing off with managing your marketing campaigns and promoting your offers on the native advertising platforms, ROI Marketplace are helping their clients to consistently get exposure to millions of people each month.

Spotlight

An infographic that says that online advertising will surpass that of Television in 2016. Digital advertising investment will surpass that of TV's in five more still, linear TV demographics continued shifting in 2016. TV advertising revenue is expected to rise from $69.9 billion to $81.7 billion in 2020, at a compound annual growth PwC forecasts that internet advertising will overtake broadcast TV advertising for the first time in 2017.


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Ads as important as the game to most Super Bowl viewers, according to HAVEN study conducted by The Harris Poll.

HAVEN | February 04, 2022

Super Bowl ads have always contributed to the excitement of the game and this year is no exception: nearly two-thirds (61%) of those intending to watch the event are at least as interested in the ads as in the game. This is true regardless of age, region, income or education. The one demo that influences advertising focus is gender: at 72%, women are significantly more likely than men to place as much or more focus on the ads as the game. Even so, fully half (50%) of male viewers agree that the ads are at least as much of a draw as the game itself. That's according to a recent study by Michigan advertising/marketing agency, HAVEN | a creative hub, and conducted online by The Harris Poll among 2,055 US adults 18+ during the week of January 13th. Super Bowl ads also stand to capture a windfall in viral dividends as viewers of Super Bowl LVI turn to social networks to express their reactions to what they're watching on the main screen. Seventy-two percent (72%) of US adults plan to interact with others in real time—nearly half of them (47%) on social media. This year's Super Bowl ads are highly likely to invade conversations well beyond the watch party, or even next-day gatherings around a literal or virtual water cooler. And while nearly half of all viewers are planning on social media interactions during the game, that number changes when we look only at adults 18-44. Sixty-two percent (62%) of younger viewers plan to interact on social media, making it their #1 choice for interaction during the game. (See attached chart for a breakdown of mode of interaction by age.) And by sharing their in-game reactions online, these highly coveted viewers are giving the ads an extended run of relevancy. "Super Bowl LVI promises to be a great showcase for advertisers," stated Bill McKendry, Founder and CCO of HAVEN. "We've had two weekends of exciting playoffs with record-breaking viewership. Enthusiasm will continue to build around a matchup already described by one fan on Twitter as 'a win-win for America." Ads that can perform in this highly engaged environment will enjoy immediate amplification on social media, and perhaps see the traditional Super Bowl ad "half-life" extended." The HAVEN survey aims to quantify the draw of Super Bowl commercials among adults intending to watch the game. According to this latest study, 80% of US adults plan to watch the Super Bowl vs a figure that hovered around 70% when HAVEN's predecessor agency, Hanon McKendry, began polling in 2006. The 61% of viewers who consider the ads to be a driver in their decision to watch the Super Bowl is increasing slightly vs the high 50th percentile seen in previous years. More about Haven | a creative hub HAVEN | a creative hub is Western Michigan's top marketing/advertising agency and is headquartered in Grand Haven, Michigan. Operating from a resource hub approach, HAVEN conducts its work using a unique model where creative and strategic talent are custom matched and blended for client needs and specific assignments. While the agency has a relatively small core team, it draws most of its talent and partnerships from a national network that has been curated by its founder Bill McKendry and his partner, Jason Vanderground. Both Bill and Jason have been developing and managing nationally recognized campaigns and communication efforts for major corporate and nonprofits brands for decades.

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MOBILE ADVERTISING

PubMatic and IAB Europe Reveal the State of Online Video Advertising Today and Predictions for the Year Ahead

PubMatic, IAB Europe | March 17, 2022

PubMatic (Nasdaq: PUBM), an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, today released an industry report titled “The State of Online Video Advertising in Europe”. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over 140 online video buyers from agencies and advertisers across 31 European markets took part in the survey-based research generating key insights such as: On average, digital media buyers are investing 36% of total ad spend in video advertising (excluding TV formats) The most frequently bought video advertising is mobile web with one-quarter of media buyers investing more than 61% of their digital budget in this channel Two-thirds of digital buyers are investing in CTV, albeit at a lower percentage of the total budget. “Media buyers are excited about the potential of CTV advertising as it offers a cost-effective way to reach audiences that are viewing far less traditional TV. This is appealing to big brands, while also opening an opportunity for smaller brands to invest in TV advertising without the big price tag attached to linear TV,” said Hitesh Bhatt, senior director, CTV/OTT, EMEA at PubMatic. “Media buyers are excited about the potential of CTV advertising as it offers a cost-effective way to reach audiences that are viewing far less traditional TV. This is appealing to big brands, while also opening an opportunity for smaller brands to invest in TV advertising without the big price tag attached to linear TV,” said Hitesh Bhatt, senior director, CTV/OTT, EMEA at PubMatic. The study also found that when media buyers find the same programmatic video inventory available via multiple sell-side platforms (SSPs) - which is often the case - almost half say performance KPIs are the most important factor in deciding which SSP to work with. This is followed by cost (26%) and data activation (16%) “This focus on KPIs as a deciding factor in SSP selection highlights the importance of maximising audience addressability – a known driver of better performance. Combining brand and publisher-owned first-party data, and independent ID solutions help better predict consumer behaviour and thus maximises the size, and accuracy of addressable audiences across the open web,” said Bhatt. “Today, A/B testing different addressability strategies is one of the best ways to establish which partners can deliver the best performance. Early tests show that a portfolio approach delivers the best performance,” said Bhatt. The deprecation of third-party cookies has changed buyers’ approach to online video advertising in browser environments, however, despite previous reliance on third-party cookies, programmatic remains strong with two-thirds of respondents allocating the majority of budget to programmatic channels. The key to driving more revenue into digital video will be solving a lack of cross-screen measurement cited by 46% as the biggest barrier, and 57% actively seeking more measurable formats. Despite measurement being a significant challenge, almost one-quarter (23%) of digital media buyers are planning digital campaigns as cross-screen including TV in that definition. Marie-Clare Puffett, senior manager, marketing & industry programmes, IAB Europe commented on the research: "IAB Europe and PubMatic's The State of Online Video Advertising study provides a view into the direction of travel in Europe for this growing advertising market. The findings will help advertisers, publishers and the broader digital advertising industry plan ahead, and make the most of the opportunities on offer. This report shows that advertisers view online video as a strong channel for brand building. However, there are also clear concerns around cross-device targeting that will need to be addressed for the value of online video advertising to be realised in full. Given the aptitude for innovation in the digital advertising sector, I have every confidence these concerns will be overcome and online video will continue as an important channel for brand building."

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BidMind Partners with CatapultX to Enhance Contextual Advertising in a Cookie-Free Future

BidMind, CatapultX | March 14, 2022

BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, BidMind will receive access to CatapultX’s inventory enhanced by contextual AI, which optimises the relevance of ad placements and subsequently boosts the advertising’s impact. This will broaden BidMind’s existing contextual targeting and provide their clients with the opportunity to win customers. The importance of contextual targeting in advertising increases following the demise of third-party cookie support. Through big data and AI, marketers are aiming to boost precision and personalisation by utilising automatic content recognition technology, which enables devices to collect and analyse digital fingerprints by comparing displayed content with existing datasets to adjust ads according to context. For advertisers, it means that, with AI-based contextual targeting, they are much more likely to advertise not only to the right people, but also to do that in the best moment possible, to grab the attention of consumers and stimulate decision making. “With contextual targeting tools, aligning messages with certain users and making ads less intrusive will become simpler by a considerable margin,” says Reid Mitnick, director of sales at BidMind. “The partnership with CatapultX will enhance BidMind’s semantic advertising offerings. This is an important step to help our advertisers reach their audiences when Google finalises the end of third-party cookies next year.” “We are delighted to partner with BidMind and offer their clients CatapultX’s premium inventory and contextual algorithms for greater advertising opportunities,” says James Altschuler, co-founder and COO of CatapultX. “We are delighted to partner with BidMind and offer their clients CatapultX’s premium inventory and contextual algorithms for greater advertising opportunities,” says James Altschuler, co-founder and COO of CatapultX. “This partnership will bring advantageous and rewarding results for us and BidMind’s clients.”

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InMobi and Anzu Announce Preferred Programmatic In-Game Ad Partnership for Asia-Pacific Region

Anzu, InMobi | April 11, 2022

InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, today announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in Asia-Pacific (APAC) region. Anzu’s award-winning in-game advertising solution allows programmatic advertisers to run their banner and video ads via blended yet highly viewable IAB-compliant ad formats that sit on 3D objects like roadside billboards, stadium banners and buildings. The ads are designed to complement the gameplay, respecting gamers, and in many cases, making the gameplay experience more realistic. Anzu’s technology is integrated with a full suite of third-party trusted vendors, including HUMAN for fraud detection; Comscore, Lumen, Nielsen for brand lift measurement; and Kochava for data enrichment. Anzu and Moat have also just enabled the first-to-market viewability measurement for in-game ads meaning InMobi’s advertisers can now request in-view metrics when programmatically running in-game ads. “I’m excited that this partnership with InMobi will help many more APAC advertisers experience the huge opportunity that in-game advertising presents, '' says Itamar Benedy, Co-Founder and CEO, Anzu. “I’m excited that this partnership with InMobi will help many more APAC advertisers experience the huge opportunity that in-game advertising presents, '' says Itamar Benedy, Co-Founder and CEO, Anzu. “InMobi’s expertise and vast advertiser network, combined with their knowledge of the APAC landscape, will help supercharge our solution within this market. There are more gamers in APAC than anywhere else in the world, and our solution will help brands to reach them in a non-disruptive, brand-safe way that compliments the gaming experience.” InMobi’s direct connections with top demand-side platforms across the globe, combined with direct supply to Anzu’s global inventory, enable advertisers to access these ad experiences through optimized supply paths. Access to Anzu’s inventory will help InMobi offer scale across a huge number of mobile games spanning multiple genres, allowing advertisers to reach engaged players within immersive environments. “InMobi’s preferred in-game advertising partnership with Anzu, co-funded by the world’s largest advertising agency WPP, allows our clients to seamlessly connect with gamers through integrated, non-disruptive ads,” says Kunal Nagpal, Senior Vice President and General Manager of Publisher Platform and Exchange at InMobi. “This partnership is beneficial to all parties, with new features and the goal to drive connections between consumers and brands with Anzu’s premium technology.” In addition, game developers partnering with InMobi will be able to take advantage of all the benefits that using Anzu’s SDK presents, which is already used by leading game developers including Ubisoft, MyGames, and Sir Studios, to monetize their titles with in-game ads that open up new reliable revenue streams, complement the gameplay, and work alongside other monetization models and solutions. Additionally, InMobi will help gaming publishers tap into global premium demand and seamlessly expand into in-game ad monetization to generate incremental revenue through both standard formats and in-game ads through a single platform. Ms. Ly, Commercialization Manager for Amanotes, one of South East Asia’s most popular mobile publishers, said: “We have two main goals, to continually improve the user experience and grow our business. Ensuring we keep an equal balance between both can be challenging. Anzu allows us to accomplish both of these goals simultaneously. Their in-game ad placements put gamers first and bring a sense of realism to our experiences while allowing us to establish a consistent and reliable revenue stream to help grow our business. The ads also work great alongside the other monetization methods we have in place.” Mobile gaming has sustained strong momentum from the initial surge at the onset of the Covid-19 pandemic, with new mobile game downloads 45% higher than pre-pandemic levels. This growth hasn’t been restricted to younger users only; eMarketer estimates that in the United States alone 163 million people—nearly half the population—play mobile games, breaking the traditional ‘gamer’ stereotypes marketers may have had in the recent past. About Anzu Anzu is the most advanced in-game ad solution for mobile, PC, console, and Roblox. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner for advertisers worldwide. Anzu helps game developers monetize their titles with ad placements that complement the gameplay, resulting in reliable revenue streams. The sole officially licensed in-game ad provider for Xbox, the first ad platform to become Unity verified, and with a self-serve dashboard that provides complete control over ad placements, Anzu is the preferred in-game ad monetization partner for developers worldwide. Backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and other prominent investors, Anzu has raised $37M to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more. About InMobi InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.

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Spotlight

An infographic that says that online advertising will surpass that of Television in 2016. Digital advertising investment will surpass that of TV's in five more still, linear TV demographics continued shifting in 2016. TV advertising revenue is expected to rise from $69.9 billion to $81.7 billion in 2020, at a compound annual growth PwC forecasts that internet advertising will overtake broadcast TV advertising for the first time in 2017.

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