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Zappi Introduces Predictive Advertising Tool to Assist Brands in Understanding the Impact of Advertising on Sales and Brand Equity

Anurag Khadkikar | July 16, 2021

Zappi Introduces Predictive Advertising Tool to Assist Brands in Understanding the Impact of Advertising on Sales and Brand Equity
Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems.

Advertisers need to accurately predict the effect of their advertisements before they go live to optimize their return on investment, and they must make any necessary optimizations to guarantee they take the best versions to market. And, because advertising can generate both short-term sales and long-term brand equity, companies can predict the effect of an ad on both.

Zappi's ad testing method combines the best traditional ad testing approaches with novel approaches to providing a reliable prediction of ad impact on sales and brand equity. Instead of "black box" IP and complex analytical frameworks, Zappi Amplify TV focuses on transparency, consistency, and actionability of outputs to provide more accurate in-market ROI predictions that are 70% faster than traditional rivals.

Brands can use Zappi Amplify TV to:
  • Upgrade their ad research for the modern world: Advertising can stand out in a world that is getting noisier. Existing research methods are a fine place to start, but Zappi's Amplify methodology expands on the best of existing approaches to assist companies in landing advertisements in today's landscape.
  • Predict advertising ROI more accurately: Zappi has tested over 2,000 advertisements from some of the world's largest brands. As a result, the Amplify TV approach predicted in-market advertising ROI substantially better than legacy models from Kantar and Ipsos.
  • Move fast without compromising depth or affordability: Brands need responses quickly and cost-effectively to test their ads as many times as necessary to nail it.

Within the next few months, a set of solutions built on the same Amplify methodology will be released to assist brands in testing their digital advertisements and storyboards.

ABOUT ZAPPI
Zappi is an ad and innovation testing platform built by brands for brands. Your insights become more valuable when you test and learn on Zappi's single platform, which was co-created with some of the market's biggest consumer brands.

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