Ad World

Technology is the engine of marketing-and it must drive impact in business growth, creative, brand, talent, customer experience, societal change, and beyond to be worth the investment. Marketers are working overtime to not only understand the latest technologies but also to apply them in meaningful and growth-driving ways. Join Adweek to dive deep into new opportunities for marketers, what they mean, what they can deliver, and how new technologies can help brands redefine themselves at a time when consumer engagement and relevance has never been more critical. We’ll explore generative AI, marketing-automation tools, audience-management platforms, XR—including AR, VR, the metaverse and gaming—5G and a 6G future and more.

Since a highpoint in 2019, the US OOH market has experienced a series of ups and downs and stops and starts, making it virtually impossible to build for the future. 2023 has proven to be one of the most unpredictable and underwhelming years in recent history. OOH feels stuck in neutral, mired in a world of single digit growth. The time is NOW to break the echo chamber. OOH needs to broaden its outreach, seek opposing viewpoints, and give space to emerging voices. All media formats are challenged, but the opportunity for OOH to rid itself of historical biases and capture greater share (and keep it) has never been clearer. This year, the Ad Club will feature a dynamic group of speakers who will provide insights on how we get ‘unstuck’ and generate consistent growth.

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum. Connect with your peers to advance the digital media industry. Delve into the latest topics focused on maximizing revenue. Experience a unique event with an agenda you help set. Interact with technology service providers and see their solutions in action. Take away actionable insights for your company, your department and yourself. The Fall Publisher Forum will take place at the iconic Roosevelt New Orleans, an historic New Orleans hotel, open since 1893. Located in the heart of New Orleans, the French Quarter is one block from its doors. Now part of the Waldorf Astoria collection, the Roosevelt is modern luxury in a beautifully restored historic setting.

Join us as we embark on a transformative journey into the future of sales excellence. The tools a sales team require in order to stay competitive is paramount to the success of any business and technology is providing the opportunity to leap ahead of the competition. The changes that are coming are those that we must welcome, embrace, and foster everywhere – this is the Future of Sales.