ad:tech Tokyo 2023

October 19-20, 2023 | Japan

ad:tech Tokyo 2023
As lifestyles change and people become more fragmented, marketers need to rethink the importance of communication to connect people and empower them to take action to create a new society.

What are the marketing innovations and updates that can be accomplished by going through these situations? How do we act in the absence of a right answer? We hope to deliver sessions that will serve as a guideline for participants in the future.
Register Now

Spotlight

IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business practices.

In recent times, terms such as ‘sustainable’, ‘green’, ‘net-zero’, and ‘carbon-neutral’ to describe technology, services, and products in the digital advertising industry have increased in traction making it increasingly important for businesses to understand the validity of such claims.

With the rise of greenwashing practices, where false or misleading claims are made regarding environmental efforts, it is crucial for businesses to exercise due diligence when evaluating sustainability claims and when looking to choose the partners they wish to work with. Government regulators are also intensifying their focus on combating such practices, and businesses need to ensure that their decisions align with genuine sustainability goals.

The guide was written by members of IAB Europe’s Sustainability Standards Committee and offers valuable insights and practical tips to help organisations make more informed choices when looking to achieve sustainability in the digital advertising industry.


OTHER UPCOMING CONFERENCES

Advertising Week New York 2023

October 16-19, 2023 | USA

Advertising Week New York is back for its 19th edition this October 16-19, bringing together the brightest minds in marketing, advertising, media and tech. With an immersive and interactive program, attendees can expect to learn from industry leaders, discover new trends and network with professionals from around the world — all woven with our trademark sprinkling of culture, entertainment and surprise across The Week. From inspiring keynotes to insightful panels, the event will unite us to experience the latest ideas and innovations, wrestle with the biggest issues shaking and shaping our industry, find inspiration and connect with new and old colleagues. Join us as we celebrate content themes that span the industry, dive into some of the most successful case studies from leading brands, engage in some of today’s most noteworthy trends and learn how to take your business to the next level.
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Digital & Affiliate Conference 2023

November 5-6, 2023 | Israel

DMIEXPO is the fastest growing digital & affiliate marketing conference and expo bringing the leading affiliate marketers and digital marketing experts together to one amazing event!
Register Now

Programmatic I/O Adexchanger

September 26-27, 2023 | USA

Join us for Programmatic I/O September 26-27, 2023 at the New York Hilton Midtown. Programmatic I/O brings elite speakers, attendees, and sponsors together with the common goal of educating marketers, publishers and agencies on the latest in data-driven marketing.
Register Now

Spotlight

IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business practices.

In recent times, terms such as ‘sustainable’, ‘green’, ‘net-zero’, and ‘carbon-neutral’ to describe technology, services, and products in the digital advertising industry have increased in traction making it increasingly important for businesses to understand the validity of such claims.

With the rise of greenwashing practices, where false or misleading claims are made regarding environmental efforts, it is crucial for businesses to exercise due diligence when evaluating sustainability claims and when looking to choose the partners they wish to work with. Government regulators are also intensifying their focus on combating such practices, and businesses need to ensure that their decisions align with genuine sustainability goals.

The guide was written by members of IAB Europe’s Sustainability Standards Committee and offers valuable insights and practical tips to help organisations make more informed choices when looking to achieve sustainability in the digital advertising industry.

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