November 14-15, 2023 | USA
Technology is the engine of marketing-and it must drive impact in business growth, creative, brand, talent, customer experience, societal change, and beyond to be worth the investment. Marketers are working overtime to not only understand the latest technologies but also to apply them in meaningful and growth-driving ways.
Join Adweek to dive deep into new opportunities for marketers, what they mean, what they can deliver, and how new technologies can help brands redefine themselves at a time when consumer engagement and relevance has never been more critical. We’ll explore generative AI, marketing-automation tools, audience-management platforms, XR—including AR, VR, the metaverse and gaming—5G and a 6G future and more.
February 21, 2024 | Singapore
The 2024 Global Virtual MarTech one-day Summit – APAC track featured insights from top industry talents. 25+ thought leaders & experts revealed both pain points & best practices for recent advancements in right housing, growth through stronger MarTech & business strategy alignment, customer relationship, data integration, future trends & much more.
December 5, 2023 | USA
Since a highpoint in 2019, the US OOH market has experienced a series of ups and downs and stops and starts, making it virtually impossible to build for the future. 2023 has proven to be one of the most unpredictable and underwhelming years in recent history. OOH feels stuck in neutral, mired in a world of single digit growth.
The time is NOW to break the echo chamber.
OOH needs to broaden its outreach, seek opposing viewpoints, and give space to emerging voices. All media formats are challenged, but the opportunity for OOH to rid itself of historical biases and capture greater share (and keep it) has never been clearer. This year, the Ad Club will feature a dynamic group of speakers who will provide insights on how we get ‘unstuck’ and generate consistent growth.
October 19-20, 2023 | Japan
As lifestyles change and people become more fragmented, marketers need to rethink the importance of communication to connect people and empower them to take action to create a new society.
What are the marketing innovations and updates that can be accomplished by going through these situations? How do we act in the absence of a right answer? We hope to deliver sessions that will serve as a guideline for participants in the future.